Tikva CRO audit

The product page is hosted on a beta subdomain, which creates a major trust issue for a health-related product.

Host the page on the main domain instead of a beta subdomain to avoid trust concerns.

The copy comparing most supplements with Tikva Heart contains a logic issue and does not clearly communicate the intended contrast.

Add a comparison chart showing how Tikva Heart differs from green drinks, beet shots, single pills, and standard supplements.

A typo on a heart health supplement page can seriously damage credibility and trust.

Create a trusted supplement product page focused on education, safety, outcomes, proof, and credibility rather than high-pressure selling.

The ebook signup CTA competes with the main goal of selling the supplement and distracts from the primary conversion action.

Move the ebook signup lower on the page so it does not compete with the primary supplement purchase goal.

The current page uses a sales-page structure that may work for low-risk products but does not fit a premium heart health supplement.

Frame Tikva Heart as a way to support long-term cardiovascular health rather than simply as a supplement with many ingredients.

The headline “still trying to fix your numbers and nothing changes” is unclear and does not immediately address the customer’s specific health concern.

Lead with a message such as cardiovascular support from every angle, supported by clear benefit points around blood pressure, cholesterol, inflammation, and artery health.

The page focuses too much on selling the product and not enough on selling the outcome or solution customers want.

The likely audience is older, more cautious, and more calculation-driven. They may not respond well to aggressive sales tactics or large upfront supply offers.

Most first-time buyers in this category may prefer to try the product before committing to a larger quantity.

Consider making a one-month supply or trial option the default for first-time buyers, instead of pushing three months too aggressively.

The supply and flavor/container selection process feels linear and unclear rather than guided step by step.

Use a clearer step-by-step flow where customers first choose supply, then choose flavor/container quantity, then see price breakdown and checkout.

Stock images and overly familiar stock models reduce trust. Real customers or real people would feel more believable.

Replace stock imagery with authentic photos or videos of real customers, founders, doctors, or people connected to the brand.

Certain sections push benefits and visuals without clearly addressing the customer’s real concerns or questions.

The page explains ingredients, but customers are more likely buying outcomes, safety, and confidence rather than ingredient details alone.

Present ingredients as supporting proof, but lead with what users may feel, support, or improve over time.

Customers may wonder whether Tikva Heart can be taken alongside existing blood pressure or heart medication, but this concern is not answered soon enough.

Add a prominent section explaining whether the supplement can be taken alongside existing medication, with appropriate safety language and a recommendation to consult a healthcare provider.

Suggesting that Tikva Heart should be paired with another product may unintentionally imply that Tikva Heart is not strong enough on its own.