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Convertica Studio

Selected work

Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.

All 35 projects
Vexivo Wellness supplements Pheromones Fragrance Stella Health Weight-loss platform Paleovalley Organic wellness The Body Shop Skincare Snaillia Natural skincare

Case studies

Four engagements, measured before and after. What changed, why it changed, and by how much.

All case studies
Pheromones — 84% conversion rate 1.3% → 2.4%, by 84% by rebuilding trust & product storytelling. Vexivo — +22% average order value $68 → $83, by 22% by improving product storytelling & purchase confidence. BLIV — +52% consultation requests 85 → 129 per month, by 52% by simplifying the patient acquisition journey. Vexivo — -28% bounce rate 58% → 42%, by 28% by turning a product catalog into a customer journey.

What we do

Diagnosis, design and development from one studio — so the recommendation and the build never disagree.

All five services
Shopify CRO Traffic without sales Shopify redesign A store that outgrew its theme Custom development Functionality no app does properly Mobile-first UX Mobile converting below desktop Ecommerce SEO Invisible collection pages LLM search optimisation Left out of AI answers

The audit library

147 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.

Browse all teardowns
Apparel & Fashion 38 teardowns Home & Living 19 teardowns Art & Handmade 16 teardowns Beauty & Personal Care 16 teardowns Jewelry & Accessories 11 teardowns Request your own Free, within 2–3 days

Shopify themes

Six conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.

Compare all six
APOTHEA Fragrance & Body Care Luminous Touch Beauty & Skincare CandlePlus Candles & Home Voyager Travel & Outdoor J Marquel Watches & Luxury District Bangle Jewelry & Accessories
Free CRO teardowns

See exactly what we'd change — before we change it.

Real Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.

148
Teardowns published
2,016
Issues found
2,440
Fixes suggested
60.9 hrs
Of recorded tape

Every teardown

148 teardowns
Redesigned homepage for the J Marquel Luxury Watch CRO Audit Featured
Jewelry & Accessories

J Marquel Luxury Watch CRO Audit

A CRO audit of a luxury watch ecommerce website focused on brand positioning, trust signals, product page optimization, and premium customer experience.

25 min watch 12 issues 14 fixes
Open the teardown
How to read a teardown

Three ways in, depending on your hurry.

  1. 01

    Two minutes — the scorecard

    Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.

  2. 02

    Twelve minutes — the findings

    Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.

  3. 03

    Thirty minutes — the tape

    The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.

The full index

Every teardown, in one table.

The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.

Every free Shopify CRO audit published by Convertica Studio
Store Industry Watch Issues Fixes Score
Dilli Grey CRO Audit Hand Block Printed Clothing 39 min 14 17 17/50
Above Average Clothing CRO Audit Music-Inspired Casual Apparel 26 min 14 18 28/50
MN America CRO Audit Seasonal and Everyday Home Goods 29 min 13 18 17/50
The Fire Pit Store CRO Audit Fire Pits & Outdoor Burners 28 min 14 18 25/50
JRStudio CRO Audit Original Art and Printed Gifts 27 min 12 17 16/50
Sugar Rush Confectioners CRO Audit Artisan Cookie Gift Boxes 26 min 14 17 19/50
JAG London CRO Audit Gym Wear & Training Apparel 25 min 13 18 20/50
Fernwell CRO Audit Streetwear & Everyday Apparel 31 min 12 16 16/50
Kiddieclub CRO Audit Baby Essentials & Vitamins 30 min 16 18 18/50
Sujud Collection CRO Audit Modest Menswear Thobes 22 min 13 17 13/50
Press Personal Co CRO Audit Personalized Gift Apparel & Mugs 25 min 14 18 19/50
Sauna Health Plus CRO Audit Home Saunas & Wellness Equipment 25 min 12 15 19/50
Larry Coulson Photo CRO Audit Landscape & Wildlife Photo Prints 19 min 14 16 16/50
CBBoutique CRO Audit Women's Boutique Clothing 29 min 13 18 23/50
House of Roya CRO Audit Designer Fabrics & Home Decor 30 min 14 18 21/50
Faith Covenant CRO Audit Faith-Based Apparel & Gifts 25 min 12 15 20/50
Sunny's Place CRO Audit Jewelry & Gift Accessories 23 min 14 15 16/50
Brian's Gourmet CRO Audit Gourmet Cotton Candy 19 min 12 13 19/50
Ronda's Gourmet Gifts CRO Audit Gourmet Gift Baskets 31 min 14 18 16/50
Prism Sun Catcher CRO Audit Handmade Crystal Sun Catchers 32 min 15 18 19/50
Ifenova CRO Audit Multi-Category Lifestyle and Gift Store 34 min 13 18 18/50
B1 Gear Store CRO Audit Faith-Based Message Tees 36 min 12 16 16/50
StrykZone CRO Audit Faith & Motivational Apparel 36 min 14 18 17/50
Rose's Colored Designs CRO Audit Mama Themed Graphic Apparel 39 min 15 18 23/50
Above The Rest CRO Audit Engraved Gifts & Mugs 37 min 14 18 21/50
Boutique Sales Chic CRO Audit Women's Boutique Dresses 29 min 13 16 22/50
Sparksdalunch CRO Audit Kitchen Tools & Appliances 35 min 14 18 25/50
Shop Daily Ritual CRO Audit Ayurvedic Tea & Natural Body Care 34 min 14 18 22/50
Romanelli Design CRO Audit Catholic Devotional Home Decor 32 min 12 16 21/50
Plaque Away CRO Audit Dog Dental Care Supplements 38 min 15 17 20/50
A Love Soaping Co CRO Audit Handmade Soap Bars 19 min 13 18 17/50
Craft Line Art CRO Audit Shatterproof Vases & Event Decor 33 min 12 17 18/50
Christopher Rey CRO Audit Licensed Collegiate Apparel 27 min 14 18 18/50
Lift and Lashes CRO Audit Lash & Eye Makeup Tools 27 min 13 17 13/50
A Hearts of Passion CRO Audit Handmade Scented Body Care 43 min 13 17 18/50
CustomizedTablecloth CRO Audit Custom Trade Show Displays 45 min 14 18 18/50
Battle Ready Coffee CRO Audit Veteran-Owned Coffee & Tea 32 min 13 18 19/50
Combat Build Supply CRO Audit Combat Sports & Gym Equipment 37 min 14 19 21/50
GearSpawn CRO Audit Gaming Peripherals & Setups 31 min 14 18 21/50
Lifessentials CRO Audit Men's & Women's Everyday Apparel 19 min 13 17 16/50
FillJoy CRO Audit Children's Comfort Pillows 35 min 14 18 21/50
William J. Palm CRO Audit Original Paintings & Fine Art Prints 32 min 14 16 19/50
Capite Discoveries CRO Audit Children's Educational Media 14 min 12 16 16/50
RSC Naturals CRO Audit Condition-Specific Skincare 32 min 14 16 18/50
The Traveling Canvas CRO Audit Custom Photo-Printed Travel Bags 24 min 15 16 15/50
Black Compass CRO Audit Multi-Category Home & Lifestyle Goods 32 min 12 15 15/50
Relic & Reel CRO Audit Handmade Armor & Collectibles 27 min 12 15 19/50
Frederick Johnson CRO Audit Novelty Graphic Apparel & Wall Art 23 min 12 15 25/50
Cypress Cove CRO Audit Artisan Fragrance & Perfume 29 min 15 18 17/50
Zen Quality Backpacks CRO Audit Premium Japanese-Style Backpacks 29 min 12 14 19/50
Indigo With Stars CRO Audit Author Books, Art & Music 9 min 13 15 16/50
Pam's Designz CRO Audit Personalised Gifts & Custom Apparel 22 min 16 22 20/50
Charleston Soy Works CRO Audit Soy Candles & Body Oils 32 min 16 19 20/50
Mill Creek Farms CRO Audit Pecans, Honey & Farm Gifts 32 min 16 21 19/50
Urban Phitz Inc Vintage Designs CRO Audit Vintage Streetwear & Sneakers 26 min 16 20 16/50
WoW! Gotta Have It! CRO Audit Everyday Layering Jewelry 23 min 15 17 23/50
Lorie's Lavender Boutique CRO Audit Women's Boutique Apparel & Curvy Sizes 18 min 15 18 18/50
Third Eye Survival CRO Audit Survival & Camping Gear 30 min 16 17 17/50
WhakaSports CRO Audit Baseball & Softball Training Gear 22 min 15 18 26/50
Embroidery Studio Plus CRO Audit Monogrammed Home Linens 29 min 15 17 19/50
Calvinist Apparel CRO Audit Faith-Based Streetwear Apparel 27 min 16 20 21/50
Vinny's Silent Art CRO Audit Original Paintings & Wearable Art 13 min 14 18 18/50
Cozy Complete Home CRO Audit Solid Wood Home Furniture 32 min 16 20 20/50
Mandotos CRO Audit Curated Fashion & Accessories 24 min 16 18 18/50
InZoneU CRO Audit Skin, Body & Wellness Supplements 35 min 16 18 20/50
Rick Cuza Entertainment CRO Audit Faith-Based Personalized Apparel 26 min 15 18 13/50
Crystal's Creations CRO Audit Competitive Ballroom Dancewear 41 min 16 20 17/50
Audacity In Black CRO Audit Statement Apparel & Slogan Tees 26 min 17 24 20/50
JMD 3D CRO Audit 3D Printed Cruise Ducks & Collectibles 21 min 15 18 19/50
Key West Local Luxe CRO Audit Handmade Artisan Jewelry 23 min 16 18 19/50
ColorFlow Skating CRO Audit Figure Skating Apparel 24 min 16 18 20/50
Mighty T Shop & Save CRO Audit Candle-Powered Home Warmers 22 min 16 18 15/50
248 Roasters CRO Audit Air-Roasted Specialty Coffee 28 min 15 19 19/50
Hydromi CRO Audit Hydrogen Water Devices 27 min 15 18 17/50
Awe Brands CRO Audit At-Home Beauty & Therapy Devices 34 min 16 18 26/50
OM Botanical CRO Audit Natural Skincare & Body Care 24 min 14 18 27/50
ShopVerse CRO Audit General Merchandise Dropshipping 25 min 15 19 14/50
Josephine Crochet CRO Audit Crochet Kits & Hooks 16 min 16 17 23/50
Nino Automotive Store CRO Audit Truck & Off-Road Auto Parts 16 min 14 16 21/50
Favorite Band Books CRO Audit Music Trivia & Puzzle Books 13 min 16 18 21/50
BD Outdoor Supplies CRO Audit Outdoor & Sporting Goods 17 min 16 19 15/50
Epifany True CRO Audit Botanical Scalp & Skin Care 18 min 15 18 26/50
EleganceBrew CRO Audit Specialty Coffee & Tea 17 min 16 20 20/50
The Light Shines CRO Audit Faith-Inspired Jewelry & Gifts 15 min 15 17 18/50
Puebloprints CRO Audit Native American Fine Art Prints 19 min 16 19 19/50
Major Health Foods CRO Audit Supplements & Wellness Retail 24 min 15 18 22/50
Stitched Creations CRO Audit Handmade Baby & Gift Knitwear 18 min 16 20 22/50
Scooters HQ CRO Audit Mobility Scooters & Accessories 36 min 16 24 22/50
Campbell Underwater Photography CRO Audit Underwater Fine Art Prints 10 min 14 16 24/50
Creations by Pamela V CRO Audit Personalized Handmade Gifts 16 min 16 18 20/50
Chelsy's Toys CRO Audit Dog Toys & Pet Enrichment 28 min 15 14 17/50
The Wishful Fish CRO Audit Rhode Island Souvenirs & Gifts 30 min 14 14 20/50
Barrel & Iron Candle Co CRO Audit Scented Candles 32 min 12 15 22/50
Culinary Precisions CRO Audit Grills & Kitchen Equipment 24 min 13 16 17/50
Creations by Cherie CRO Audit Handmade Bracelets & Jewelry 40 min 11 14 28/50
One Hot Laser CRO Audit Handcrafted Layered Wall Art 21 min 12 14 22/50
Palms Open CRO Audit Faith-Based Headwear 19 min 11 13 23/50
Ocean Jewellery CRO Audit Handmade Ocean-Inspired Jewelry 20 min 11 13 23/50
Trooper Clothing CRO Audit Kids Military Uniforms & Apparel 22 min 13 13 22/50
Vora Noir CRO Audit Premium Book Subscription Box 20 min 11 12 24/50
HeavyTShirt CRO Audit Heavyweight Cotton T-Shirts 15 min 10 13 24/50
TableTop CRO Audit Tabletop Gaming Apparel 11 min 9 10 24/50
VEXHair CRO Audit Hair Extensions & Beauty 14 min 9 12 27/50
Bisket Basket CRO Audit Handmade Gift Baskets 13 min 11 12 23/50
Silver State Foundry CRO Audit Handcrafted Historic Coin Jewelry 13 min 9 10 25/50
Glydr CRO Audit Gaming Hardware & Foot Controllers 12 min 10 14 22/50
BrownHaze CRO Audit Handmade Jewelry & Wearable Art 15 min 12 15 22/50
The Velvet Willow CRO Audit Fashion & Lifestyle Boutique 14 min 10 12 23/50
Campbell Photogallery CRO Audit Underwater Fine Art Photography 11 min 10 11 26/50
Eds Custom Shop CRO Audit Custom Jewelry & Tribute Merchandise 13 min 11 13 22/50
Wicked Reality CRO Audit Dark Humor & Gothic Apparel 12 min 10 10 22/50
Renaissance de Beaute CRO Audit Moroccan Natural Skincare 13 min 10 13 22/50
Boujee Ts CRO Audit Women's Tennis & Lifestyle Apparel 13 min 13 12 25/50
Paw Signals CRO Audit Graphic Tees & Apparel 17 min 14 14 20/50
Orthodox Handmade CRO Audit Handcrafted Orthodox Icons & Gifts 13 min 10 13 18/50
Rooted In Scripture CRO Audit Faith-Based Apparel & Gifts 17 min 11 15 17/50
Footminders CRO Audit Orthotic Insoles & Foot Care 15 min 10 14 29/50
TDM Oils CRO Audit Therapeutic Body Oils 17 min 9 11 27/50
LuluWrap CRO Audit Silk Chiffon Wraps & Accessories 18 min 11 13 25/50
Rugby Girl CRO Audit Rugby Apparel & Gifts min 13 14 23/50
Lotions And Potions Inc CRO Audit Custom Fragrance & Body Care 21 min 11 12 23/50
Tiny Snugs CRO Audit Children's Bamboo Sleepwear 17 min 10 12 26/50
Choffy CRO Audit Brewed Cacao Beverages 14 min 9 12 27/50
Superweave CRO Audit Hair Extensions & Wigs 16 min 10 12 21/50
Dana's Uncommon Glass CRO Audit Hand-Painted Bags & Wearable Art 13 min 11 12 28/50
WoW Wisdom CRO Audit Faith-Based Apparel 12 min 8 12 25/50
The Seasons of Me CRO Audit Wellness Candles 16 min 9 12 25/50
GLO Voyage CRO Audit Travel Gear & Backpacks 15 min 9 12 23/50
EZ Care CRO Audit Beauty & Skin Care 14 min 11 11 21/50
Sicily Girl CRO Audit Premium Olive Oil & Italian Specialty Foods 12 min 10 12 26/50
GotBak Active Wear CRO Audit Activewear & Performance Apparel 30 min 24 20 18/50
Luna Leash CRO Audit Pet Apparel & Dog Accessories 33 min 21 26 45/50
Already Survival CRO Audit Survival Gear & Camping Equipment 28 min 16 20 21/50
Star Rider Wellness CRO Audit Pet & Equine Wellness 20 min 22 25 15/50
Tikva CRO Audit Health Supplements 42 min 16 19 28/50
Only Shapewear CRO Audit Shapewear & Fashion 36 min 21 24 13/50
Detailing World Atlanta CRO Audit Auto Detailing Products 40 min 16 21 24/50
BlueCollaz CRO Audit Workwear & Apparel 36 min 18 21 17/50
Quinn Records CRO Audit Music, Records & Merchandise 32 min 16 22 14/50
Reliable Translations CRO Audit Translation & Interpretation Services 31 min 15 20 20/50
Children's Nature Books CRO Audit Children's Books & Education 32 min 12 15 26/50
Multi-Category Ecommerce Store CRO Audit General Ecommerce 31 min 21 19 16/50
KoolMedz Apparel CRO Audit Apparel & Lifestyle 38 min 12 15 25/50
Love Lingo Apparel CRO Audit Apparel & Lifestyle 38 min 12 15 31/50
Premium Garment Cleaning CRO Audit Garment Care & Dry Cleaning 36 min 15 16 22/50
Cosmetics Product Page CRO Audit Beauty & Cosmetics 26 min 12 15 34/50
Joy Online Store CRO Audit General Ecommerce 16 min 14 14 16/50
J Marquel Luxury Watch CRO Audit Watches 25 min 12 14 24/50
Showing 148 of 148
How an audit is run

Every teardown follows the same five passes.

01

Homepage & PDP review

Where attention leaks and buyers hesitate, section by section.

02

Mobile UX audit

70% of your traffic — judged on its own terms.

03

Trust & credibility check

The signals that make first-time buyers convert.

04

Collection & discovery

Filtering, merchandising and guidance from browse to buy.

05

Prioritized CRO roadmap

Ranked by impact vs. effort, ready to ship.

Quick answers

Everything people ask before requesting one.

Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.

A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.

Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.

Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.

Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.

Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.

Free CRO audit

See what's quietly costing you sales.

Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.

Get my free audit Book a discovery call

Takes about 40 seconds. No call required.

What's included
  • 5-minute video teardown
    A personalized walkthrough of your store, recorded by Eva.
  • Homepage & PDP review
    Where attention leaks and buyers hesitate.
  • Mobile UX audit
    70% of your traffic — judged on its own terms.
  • Trust & credibility check
    The signals that make first-time buyers convert.
  • Prioritized CRO roadmap
    Ranked by impact vs. effort, ready to ship.