The numbers, after.
4 engagements written up in full — the problem we found, what we changed, and what happened to conversion, order value and bounce afterwards. Each one has the before and after side by side.
Conversion rate up 84%
By rebuilding trust and product storytelling
Years of offline credibility, and a store that asked new visitors to read before it gave them a reason to care.
Lead with the outcome rather than the product, and move proof above the decision instead of below it.
Average order value up 22%
By improving product storytelling and purchase confidence
Single-unit buying in a category where customers actually take a regimen, and a page that stopped at add-to-cart.
Sell the regimen, not the bottle — with honest bundle maths rather than an invented saving.
Consultation requests up 52%
By simplifying the patient acquisition journey
A quote form buried three clicks deep, on a service where the whole decision is whether to make contact at all.
Treat the form as the product, not the last step — surface it at first contact and cut what it asked for.
Bounce rate down 28%
By turning a product catalog into a customer journey
A first viewport that described the company instead of the product, so visitors left before the catalogue loaded.
Give the first screen one job — say what the product changes — and defer everything else.
How the case-study practice works.
Every figure is measured on the store before and after the engagement — conversion rate, average order value, consultation requests, bounce rate — and each study shows the two side by side. Measured, not modelled.
The problem we found, what we changed, and what happened afterwards: the audit findings, the before-and-after screenshots, and every metric with its starting value next to its final one.
Stores with real traffic that converts below what the product deserves. If nobody is visiting yet, conversion work is premature — fix acquisition first, and come back when there is behaviour to read.
Every one of these started as an audit. Send us your store and Eva will record a free video teardown within two to three business days — no call, no obligation — and say honestly whether deeper work is worth it.
No — each number reflects one store's starting point and headroom, and your result depends on your store. What repeats is the method: audit first, then design and build the fixes.
Every one of these started as an audit.
We record fifty-eight of them free and publish them in full. Watch one, or send us your store and we'll record yours — no call, no obligation, two to three business days.