APOTHEA
Built to sell the one thing a screen can't do: scent.
A conversion-first theme for fragrance, apothecary and body-care brands — scent profiles, a guided finder, and honesty-gated CRO.
Coming to checkout soon — explore the live demo meanwhile.
Open live demo ↗- The full Shopify OS 2.0 theme (zip)
- All templates, sections and demo content structures shown on the live demo
- Theme guide / documentation
- Updates and bug fixes included — see support policy
About this theme
APOTHEA replaces the thing you can't give shoppers — a nose — with a vocabulary: scent families, top/heart/base notes, a five-point intensity scale, and a four-question Scent Finder that turns “I don't know what to pick” into three confident answers.
Three complete homepage strategies, three collection architectures, a ten-block reorderable buy box, and a body-care system built for custom-scented bases. Honesty is enforced in code: review averages stay hidden below five real reviews, countdowns self-destruct at zero, and bundle sections describe real automatic discounts instead of inventing savings.
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“I can't smell it online”scent profiles + guided finder
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Choice paralysisintent-first guided layouts
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Low AOVpairing engine, meters, honest bundles
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Trust before reviews existhonesty gates
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App-stack bloatzero required apps
What's included
- The full Shopify OS 2.0 theme (zip)
- All templates, sections and demo content structures shown on the live demo
- Theme guide / documentation
- Updates and bug fixes included — see support policy
Live in five steps
- 01 Upload the theme zip and pick a palette per section.
- 02 Add your product data (the theme's metafields light up cards, filters and finders).
- 03 Assign your homepage, collection and product templates.
- 04 Wire real offers — shipping threshold, automatic discounts.
- 05 Publish. Every template ships demo-ready with designed empty states.
Theme updates and bug fixes.
Feature requests, customisation or implementation. Custom development and theme implementation are quoted separately.
One licence, $300, no tiers. Updates and bug fixes included — feature requests, customisation and implementation are quoted separately.
Read the Theme Guide ↗Who this is for — and who it isn't.
- Fragrance, apothecary and body-care brands with more than a handful of SKUs.
- Merchants whose customers ask “which one is right for me?” before they ask the price.
- Teams who want finders, filters and upsells without adding a single app.
- Brands with real reviews coming, but not yet enough of them to display honestly.
- Single-product stores — the finder and pairing engine have nothing to work with.
- Catalogues without scent, note or ingredient data to populate metafields.
- Brands that rely on permanent countdowns and invented savings; the theme refuses to render them.
Three rules the theme will not break.
Vocabulary before persuasion
A shopper who cannot smell the product needs language to reason with. Scent families, notes and a five-point intensity scale come before any call to action.
Honesty enforced in code
Review averages stay hidden below five real reviews. Countdowns self-destruct at zero. Bundle sections describe real automatic discounts instead of inventing savings.
Intent decides the layout
Three homepage strategies and three collection architectures exist so the template can match how the customer arrived, not how the catalogue is organised.
Six systems, zero apps.
Everything below ships inside the theme. Nothing here needs a subscription, a script tag, or a second vendor.
Four-question Scent Finder
Turns “I don’t know what to pick” into three confident answers.
Pairing engine
Suggests companions from note overlap rather than a manual related-products list.
Intensity meters
A five-point scale on cards, filters and the buy box.
Ten-block reorderable buy box
Sequence the argument per product without touching code.
Honesty gates
Review, countdown and savings modules refuse to render dishonest states.
Custom-scent base system
Body-care products built for scent-per-base variant logic.
Architecture, capabilities, section library.
Shipped, next, planned.
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Shipped
v1.0.0
Scent Finder, pairing engine, honesty gates, three homepage and collection architectures.
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Next
Gift & sampling flows
Discovery-set merchandising and a gift-recipient finder built on the same vocabulary.
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Planned
Refill & subscription blocks
Base-aware refill logic for the body-care system.
Updates and bug fixes are included in the price. Feature requests, customisation and implementation are quoted separately.
Questions, answered
The theme itself, demo-ready content structures, and ongoing updates with bug fixes. One price, no tiers.
Bug fixes and theme updates are included in the price. Feature requests, customisation and implementation are not — custom development is quoted separately.
Upload the theme zip in your Shopify admin (Online Store → Themes → Add theme), then follow the five-step setup in the included theme guide.
No. Product finders, search, upsells, menus and cart logic are built into the theme. Optional review or back-in-stock apps have designed fallback slots.
Yes — every theme has a full live demo store. The demo password is printed next to the demo button.
It replaces the missing nose with a vocabulary: scent families, top, heart and base notes, and a five-point intensity scale on every product. Instead of hoping an adjective lands, the page teaches buyers how to read a fragrance — which is what confident buying in this category actually requires.
Four questions, three confident answers. The finder reads intent and returns a short, argued shortlist instead of pointing at the whole catalogue — it exists to turn "I don't know what to pick" into a decision. It runs on your product metafields, so the matching stays accurate as the range grows.
CRO enforced in code rather than promised in marketing: review averages stay hidden until five real reviews exist, and offers are wired to real shipping thresholds and genuine automatic discounts. The theme will not let the store fake social proof or urgency it has not earned.
Fifty-eight sections and thirty-two templates: three complete homepage strategies, three collection architectures, three product-page layouts, a ten-block reorderable buy box, and sixty demo products showing the system dressed.
No — it is built for fragrance, apothecary and body-care brands, and includes a body-care system designed for custom-scented bases. If your products are chosen by scent, the vocabulary and the finder carry over.
The other three themes
All themesAPOTHEA is built by the same studio that runs Shopify redesigns and custom Shopify development — on patterns flagged in the published audit teardowns.
See what's quietly costing you sales.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.
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5-minute video teardownA personalized walkthrough of your store, recorded by Eva.
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Homepage & PDP reviewWhere attention leaks and buyers hesitate.
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Mobile UX audit70% of your traffic — judged on its own terms.
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Trust & credibility checkThe signals that make first-time buyers convert.
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Prioritized CRO roadmapRanked by impact vs. effort, ready to ship.