Luminous Touch
A warm K-beauty theme with a routine-first buy box.
Luminous Touch is built around how skincare is actually bought: by routine. A native skin quiz maps answers to routines, and a routine builder totals a full regimen with its real saving.
updates included
Demo password: convertica · Checkout coming soon
Skincare is bought as a regimen. Sell it as one.
Try it. Toggle steps and watch the saving change — this is the real component, and the discount is a genuine automatic discount rather than a struck-through price.
Routine discount of 10% applies at 3 steps — a real automatic discount, not a struck-through price.
Twenty-nine blocks. Five above the button, never six.
Most themes let you stack conversion blocks until the add-to-cart is below the fold. This one caps it in code. Everything else lives in four zones underneath, reorderable.
Above the button
Max 5 blocksTitle, price, variant, quantity, add to bag. Hard-capped in code — the theme will not let you stack a sixth block between a shopper and the button.
Reassurance
4 blocksShipping threshold, returns window, secure checkout, stock state. Immediately below the button, where hesitation happens.
Ingredients & specs
7 blocksFull INCI list, actives with percentages, pH, texture, skin-type suitability. Ingredient-forward because skincare buyers read labels.
Routine & pairing
6 blocksWhat this comes before and after, the routine builder, and pairing suggestions driven by real product metafields.
Proof
7 blocksReviews with a skin-type filter, before-and-after slots, clinical claims with their source, and an honesty gate below five real reviews.
Three skincare problems, solved in the theme.
Single-product buying in a routine category
Routine builder and skin quiz
Skincare is bought as a regimen and sold as a single product. The quiz maps answers to a routine; the builder totals the regimen with its real saving.
Buy-box clutter
Hard cap above the button, zones below
Five blocks maximum before the add-to-cart. The other twenty-four live in four zones underneath, reorderable but never in the way.
Skincare scepticism
Ingredient-forward specs and honest claims
Full INCI, actives with percentages, and claims that carry a source. Review averages stay hidden below five real reviews.
What's in the box
- The full Shopify OS 2.0 theme (zip)
- All templates, sections and demo content structures shown on the live demo
- Theme guide / documentation
- Updates and bug fixes included — see support policy
Not included: feature requests, customisation and implementation — those are quoted as custom development.
Questions, answered
It is built around how skincare is actually bought: by routine. A native skin quiz maps answers to routines, a routine builder totals a full regimen with its real saving, and product pages are ingredient-forward — actives, claims with sources, and calm, glowing art direction that lets textures and glass do the talking.
It ships inside the theme — no app, no subscription. The quiz reads a shopper’s answers and maps them to a routine, so someone who arrives thinking about one product leaves understanding the regimen it belongs to. Your product metafields power the matching, so the results stay yours to control.
A section that assembles a full regimen and totals it with its real saving — a genuine automatic discount, not a struck-through price. It exists because single-product buying is the failure mode of a routine category: the theme is structured to sell the routine, honestly.
Up to 29 reorderable conversion blocks, organised into five zones — and a hard cap of five blocks above the add-to-cart button, enforced in code. The theme will not let you stack a sixth block between a shopper and the button. Clutter below the fold is a choice; clutter above it is forbidden.
Because buy-box clutter is how skincare pages usually die. The zones keep everything available — ingredients, proof, routine context — while the cap keeps the actual decision clear. It is the same honesty-first CRO thinking the studio applies in client work.
70 sections, 26 templates and 38 snippets, including three homepage variants, three collection layouts and four product-page layouts, with 25 demo products showing it dressed. Every template ships demo-ready with designed empty states.
No — zero required apps. The skin quiz, the routine builder and all the buy-box blocks ship inside the theme. Optional integrations like reviews have designed fallback slots rather than broken gaps.
The full Shopify OS 2.0 theme, all templates, sections and demo content structures shown on the live demo, the theme guide, and updates with bug fixes. One licence, one price, no tiers.
Theme updates and bug fixes are included in the price. Feature requests, customisation and implementation are not included — those are quoted separately as custom development by the same studio that built the theme.
Yes — the full live demo store is linked from this page, and the demo password is printed next to the demo button. Browse it like a customer first: take the quiz, build a routine, walk the buy box to the button.
Other themes
All sixThe conversion patterns in Luminous Touch were flagged in the studio's published audit teardowns.
Luminous Touch
A warm K-beauty theme with a routine-first buy box.