Pheromones
A fragrance-focused ecommerce experience designed to build confidence, educate customers, and transform product discovery into meaningful purchasing decisions.
Credible without being clinical.
The challenge was presenting a unique fragrance concept while building trust and credibility. Product education, customer reviews, and feature-driven content needed to be organized effectively to help customers understand the value and benefits of pheromone-enhanced fragrances.
Designed on its own terms.
Seventy percent of the traffic arrives with one column and a thumb. Mobile got its own hierarchy and its own order of argument rather than a compressed desktop layout.
Awareness to purchase, without a gap.
The final storefront delivers a modern and engaging shopping experience that balances product storytelling, educational content, and conversion-focused design. Strategic product showcases and social proof help customers confidently discover fragrances tailored to their preferences.
The result is a scalable ecommerce platform that strengthens brand awareness, improves product discoverability, and supports long-term customer engagement through informative and persuasive user experiences.
Questions about this project.
The final storefront delivers a modern and engaging shopping experience that balances product storytelling, educational content, and conversion-focused design. Strategic product showcases and social proof help customers confidently discover fragrances tailored to their preferences.
Shopify Design, UX Design and Conversion Rate Optimization.
The result is a scalable ecommerce platform that strengthens brand awareness, improves product discoverability, and supports long-term customer engagement through informative and persuasive user experiences.
The Pheromones storefront shipped in 2023.
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