Jewellery customers hesitate. Halden helps them decide.
It answers the questions that stop a purchase, right on the page: which stone, what size, is it right as a gift, can I trust this shop. Your pieces get the confidence they deserve.
Demo password: convertica · Download from £350 or have us set it up · No monthly theme fee
Nobody buys a ring they will wear for years on impulse.
Your customer loves the photo. Then the questions start, and they do not ask you, they just leave the tab open and drift away.
A theme that only shows products leaves every one of those unanswered. Halden answers all four, in the store, before they leave.
A stone quiz that ends in a recommendation, not a shrug.
First-time buyers and gift buyers do not know their stones. Four questions in, Halden shows the stone that fits and the pieces that carry it, so they land on something to buy instead of a wall of products.
- A full quiz page, plus a teaser on the home page and a quiz block inside collections
- A stone guide section and a shop-by-need row that sorts the range by what the buyer wants
- One guided home page that opens on the quiz, for stores that lead with advice
Ring sizes and chain lengths, explained where they choose them.
The fear of a wrong size is the quietest reason a jewellery order never happens. Halden puts the help next to the picker, and shows stock honestly, so the customer clicks add to bag feeling sure.
- Ring-size and necklace-length pickers, with a length-help block you can place anywhere in the buy box
- Low-stock, sold-out and pre-order states, plus swatches for metals and stones
- Three gallery layouts with image zoom, and a sticky buy option so the button is never far away
Gifting is built in, because for jewellery it is half the business.
Anniversaries, birthdays and the weeks before the holidays carry your year. Halden makes giving easy at every step, from finding the piece to the note inside the box.
- Occasion tiles on the home page and gift-led collection pages
- In the bag: a gift note, a gift box and a handwritten card, as add-ons
- A designed gift card page for the person who receives one, and free-delivery progress that nudges the basket up
Show the maker, the materials and the promise, in the right places.
People pay more to someone they can picture. Halden gives your story room on every page that matters, so a stranger starts to trust a person, not just a product grid.
- A shipping-and-returns promise strip, early words from customers (text you write and own), and a studio story
- Materials and making-process bands, an About page and a journal for the stories behind each piece
- A review-app block on the product page, ready for whichever review app you choose
Pieces rarely sell alone. Halden shows what goes together.
Earrings with the pendant. A ring that stacks. A second piece for the same occasion. The theme suggests them where the customer is already deciding.
Set shop
Two pieces priced together on the home and collection pages. Pairs sell as a set.
Complete the pair
A suggestion on the product page, plus “bought together” and “wear it with” bands.
Stacks well with
A product layout made for rings and bracelets designed to be layered.
In the bag
Free-delivery progress, add-ons, a pair suggestion and express checkout.
It should look like your brand, not like everyone who bought the same theme.
Pick the opening that suits your range, then recolour the whole store from one dropdown.
Hero, promises, collections, quiz teaser and the set shop. Best for most stores.
Starts with the stone quiz. Best when your customers need help choosing.
Price bands, a product rail, a lookbook and a comparison table. Best for a wide range.
Twelve palettes, one click
The Gallery default, ten alternatives and a Custom option. Two bundled typefaces, with a switch if you prefer your own font source.
Everything is a section. Move it, add it, hide it.
You are a maker or a small brand, not a web agency. Halden is built so you can change what you need in the theme editor and never touch code. Prefer not to? We can set it all up for you.
- 100 sections you can add to any page, each with its own spacing controls
- 207 settings in 20 groups: colour, type, cart behaviour, gifting and more
- Real copy and demo content already in place, so a new store never opens empty
- A Theme Guide that walks you through each step
The parts you can't see, done properly.
Ready to be found
Canonical and social-share tags on every page, and 18 kinds of structured data, including Product, Offer, FAQ and Breadcrumb, so search engines can read your range.
Light on the page
No framework and no jQuery. Fonts are bundled. Below-the-fold content loads when it is needed.
Built for everyone
A skip link, an option to underline links, a motion switch, right-to-left support and 44-pixel tap areas.
Plays well with apps
App blocks in three sections for reviews and extras. Google Analytics 4 works with your own ID.
What you would otherwise piece together from apps and custom work.
On many themes each of these is an extra app or a developer's afternoon. In Halden they are part of the theme. A few things honestly are not, and we say which.
| Feature | In Halden |
|---|---|
| Stone quiz and stone guide | Built in |
| Set shop and complete-the-pair | Built in |
| Gift note, box and handwritten card | Built in |
| Ring-size and chain-length help | Built in |
| Free-delivery progress | Built in |
| Colour palettes, three home layouts | Built in |
| Product reviews | Your review app, in a ready block |
| Collection filters | Shopify's own filters, drawn by the theme |
| Wishlist | Not included, add an app if you want one |
| Customer account pages | Hosted by Shopify |
All 23 page designs, shown.
Real captures of the live demo store, at desktop and phone width. Click any screenshot to see the whole page.
- You sell rings, earrings or necklaces and every piece has a story.
- Your customers need help choosing a stone, a size or a gift.
- You are an independent maker or a small brand with up to a few dozen pieces.
- Gifting seasons matter to your year.
- Designed customer-account pages. Shopify hosts those.
- More than one language out of the box. Halden ships in English.
- A very large catalogue with advanced filtering beyond Shopify's own.
- Saved quiz answers. The quiz result shows in the browser only.
Two ways to get it. Choose how much you want us to do.
Try the live demo first (password convertica). Then download the theme and set it up yourself, or have us set it up on your live store.
You install it and set it up yourself, with the Theme Guide beside you.
- The complete theme: 27 templates, 100 sections
- The Theme Guide with a quick start
- Updates and bug fixes included
- You set up your store, fields and collections
We set Halden up on your live store, so it is ready to take orders.
- Everything in the download
- We review your store first
- We create the custom fields your products need
- We create your collections
- We set up your buying paths
- Everything else needed to go live
Questions store owners ask
Do I need a developer to set it up?+
No. Everything is changed in the Shopify theme editor. The Theme Guide walks you through the steps, and the demo store shows how each page is set up. If you would rather not, our £1,000 set-up does it for you on your live store.
Will it work with the products I already have?+
Yes. Some features read extra product details, such as stone and metal, from product metafields. The guide lists them and shows how to fill them in.
Can I change the homepage later?+
Yes. All three home layouts ship in the theme, and every section can be added to any page, so you can switch or mix them without rebuilding.
Does it include product reviews?+
Reviews come from the app you choose. Halden reserves the space and works with any review app that supports Shopify app blocks.
Will it sell more for me?+
We will not promise a number, because results depend on your products, prices and traffic. What Halden does is remove common reasons buyers hesitate, with clear price and stock, a quiz, size help and a gift path.
What do I need to set up in Shopify?+
Set your store currency, activate gift cards if you want them, add the Type, Metal and Stone filters in Search & Discovery, and turn off automatic privacy-policy management if you want your own copy.
What does the £1,000 set-up include?+
We review your store, create the custom fields your products need, create your collections, set up your buying paths, and do everything else needed to go live. The theme is included.
Do you write the words and make the images?+
No. Copywriting and image generation are not included in either option. You bring your own words and photos, and we place them in the theme.
Can I use it on more than one store?+
No. One licence covers one Shopify store. It cannot be used on any other store, including other stores owned by the same person or business. If you need Halden on another store, buy another licence.
What does support cover?+
Updates and bug fixes are included with both options. Customisation and feature requests are quoted separately. Write to hello@converticastudio.com.