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Convertica Studio
The studio

Fifteen specialists. One platform.

Convertica is a Shopify studio. We diagnose why a store under-converts, design the fix around how customers actually decide, and build it ourselves — so nothing is lost between the recommendation and the release.

35 Storefronts shipped
58 Audits published free
6 Themes built
15 Specialists
What we believe

Five positions we won't move on.

01

The argument comes before the aesthetics

A store is a sequence of claims a stranger either believes or does not. We rebuild that sequence first — what is promised, what proves it, what it costs — and let the visual system follow. A beautiful page that argues in the wrong order still loses.

02

Diagnosis is worthless if nobody ships the fix

Most CRO ends at a slide deck someone has to translate. We design and build in the same studio, in the theme, so nothing is lost between the recommendation and the release.

03

Mobile is a different argument, not a narrower one

Seventy percent of the traffic gets one column and a thumb. That deserves its own hierarchy and its own order of persuasion, not a desktop layout squeezed until it fits.

04

Depth in one platform beats breadth across five

Everything we do is Shopify. It is why we can usually tell you inside ten minutes whether a problem is the theme, the merchandising, the offer, or the traffic.

05

Publish the work, including the unflattering parts

Fifty-eight audits are online in full — the low scores, the awkward findings, the recommendations we would stand behind in a room. Selective proof is not proof.

How we work

Same five steps, every engagement.

The audit is step one of the same process, run for free. What you see in the fifty-eight published teardowns is exactly how a paid engagement begins.

01

Diagnose

Walk the store the way a first-time buyer does, and record every place attention or confidence leaks.

02

Prioritise

Rank every finding by impact against effort. Most of the value is in the cheap half.

03

Design

Rebuild the argument before the aesthetics. Proof, price and reassurance in the order the decision needs them.

04

Build

Ship it in the theme. No handover document, no translation loss, no waiting on someone else.

05

Validate

Watch what changed, keep what worked, and feed the rest back into the next round.

Who does the work

One accountable strategist, a bench behind her.

Every audit on this site was recorded by Eva, and she leads every engagement. You are never handed to an account manager who was not in the room when the problem was found.

Behind her sit CRO strategists, Shopify developers, designers, and analytics and growth specialists — enough depth to ship a full rebuild, small enough that the person who diagnosed it still reviews the build.

Eva
Founder & CRO Strategist
Her audits
5 CRO strategists
4 Shopify developers
3 Designers
2 Analytics & growth
1 Social media

Roles, not headcount theatre. Everyone listed works on client stores.

What we decline

Four things we say no to.

A studio that takes everything is a studio with no position. These are the briefs we send elsewhere.

Paid media and acquisition

We can tell you the traffic is the problem. We cannot fix the traffic.

Non-Shopify platforms

The principles transfer. The implementation depth does not, so we decline the work.

Pre-launch stores

Conversion work on zero traffic is guesswork. Launch, gather data, then talk to us.

Reskins on request

If the structure is the problem, changing the palette is an expensive way to keep it.

Questions

Before you brief us.

The short versions. The longer ones are written into the services and measured in the case studies.

Eva, the studio's founder and CRO strategist. Every audit on this site was recorded by her, and she leads every engagement — you are never handed to an account manager who was not in the room when the problem was found. Behind her sit CRO strategists, Shopify developers, designers, and analytics and growth specialists: enough depth to ship a full rebuild, small enough that the person who diagnosed a problem still reviews the build.

Every engagement runs the same five steps. Diagnose: walk the store the way a first-time buyer does and record every place attention or confidence leaks. Prioritise: rank every finding by impact against effort — most of the value is in the cheap half. Design: rebuild the argument before the aesthetics, with proof, price and reassurance in the order the decision needs them. Build: ship it in the theme, so nothing is lost between the recommendation and the release. Validate: watch what changed, keep what worked, and feed the rest back into the next round.

Because depth in one platform beats breadth across five. Everything we do is Shopify, and that focus is why we can usually tell you inside ten minutes whether a problem is the theme, the merchandising, the offer, or the traffic. The principles transfer to other platforms; the implementation depth does not, so we decline non-Shopify work.

Four: paid media and acquisition (we can tell you the traffic is the problem, we cannot fix the traffic), non-Shopify platforms, pre-launch stores (conversion work on zero traffic is guesswork — launch, gather data, then talk to us), and reskins on request (if the structure is the problem, changing the palette is an expensive way to keep it).

Start with the free version. The audit is the first step of the same five-step process, run at no cost — send us your store through the free CRO audit form, or watch one of the published teardowns first: what you see there is exactly how a paid engagement begins. If you already know the scope, the contact page is the direct route.

Start with the free version.

The audit is the first step of the same process, run at no cost. Watch one of the fifty-eight published teardowns, or send us your store.