Voyager
One-bag travel, one-page decisions.
Voyager is built for considered gear: four product-page architectures, spec-first comparison, and a stripped monochrome system with zero-radius edges that keeps the product photography in charge.
updates included
Demo password: convertica · Checkout coming soon
A flagship pack and a carabiner are not the same page.
Assign the architecture per product. Switch between them here to see what each one puts on the page, in order.
Flagship
Full storytelling: hero gallery, use-case scenarios, materials breakdown, capacity visualiser, then the spec table. For the one product that carries the range.
7 blocksSpec-first
Specification above the fold, prose below. Built for the buyer who already knows the category and is deciding between three items in three tabs.
6 blocksQuick-commerce
Gallery, price, variant, add. Two screens end to end. For accessories and consumables where deliberation is the enemy.
5 blocksBundle
Sells the set rather than the item: what is in the kit, what it replaces, and the real automatic-discount total. No invented savings.
6 blocksFive decisions, held everywhere.
Two problems specific to gear.
Gear buyers compare — most themes don’t help
Spec-first product pages
Specification as structured data rather than a paragraph, so it renders as a comparable table, feeds a comparison view, and is machine-readable for search and assistants.
Impulse and research are different modes
Four architectures, one catalogue
A flagship pack and a carabiner need different pages. Assign the architecture per product instead of forcing one template to serve both.
Included: the full Shopify OS 2.0 theme, all templates and demo content structures, the theme guide, and updates with bug fixes. Not included: feature requests, customisation and implementation — quoted as custom development.
Questions, answered
It is built for considered gear — one-bag travel, spec-driven decisions. Buyers in this category research, compare and then commit, and Voyager gives that behaviour a storefront: spec-first product pages, comparison built into the layout, and photography kept in charge of the page.
They run from flagship storytelling — for the hero product that deserves a long, argued page — down to quick-commerce for the accessories people simply grab. Research mode and impulse mode exist side by side in one theme, so one catalogue can sell both ways without faking either.
Gear buyers compare — most themes make them do it in their head, across tabs. Voyager puts the specification where the decision happens, structured and scannable, so the page does the comparison work and the buyer keeps their momentum.
Stripped monochrome with zero-radius edges, set in Archivo for both display and body. The system is deliberately quiet and decisive so the product photography — the thing gear buyers actually study — stays in charge.
Yes — it ships with 61 demo products precisely to show it at real catalogue scale, with three collection layouts and faceted browsing patterns designed for high-SKU stores.
68 sections, 34 templates and 34 snippets: three homepage variants, three collection layouts, the four product-page architectures, and a 26-block reorderable buy box.
No — zero required apps. Comparison, specification blocks, quick-commerce flows and the buy box all ship inside the theme, where each would otherwise be an app subscription.
The full Shopify OS 2.0 theme, all templates, sections and demo content structures shown on the live demo, the theme guide, and updates with bug fixes. One licence, one price, no tiers.
Theme updates and bug fixes are included in the price. Feature requests, customisation and implementation are not included — those are quoted separately as custom development by the same studio that built the theme.
Yes — the full live demo store is linked from this page, and the demo password is printed next to the demo button. Walk a flagship product page and a quick-commerce one, and compare the two modes yourself.
Other themes
All six →The conversion patterns in Voyager were flagged in the studio's published audit teardowns.
Voyager
One-bag travel, one-page decisions.