Jewellery shoppers hesitate over fit and finish. Verdell answers before they leave.
Verdell is a Shopify theme for rings, earrings, necklaces and bracelets. Size, engraving, delivery and gifting are answered on the page where the buying decision happens.
Demo password: convertica · Download from £350, or have it set up for you · No monthly theme fee
Nobody buys a ring they will wear every day on impulse.
Your customer likes the piece. Then the questions start, and they do not ask you, they just leave the tab open and drift away.
A theme that only shows products leaves every one of those unanswered. Verdell answers all four on the page.
Sizes and lengths are chosen on the product page, not discovered at checkout.
Not knowing the size is a quiet reason a jewellery order never happens. Verdell puts the choice, and the help to make it, where the buyer decides.
- Rings in UK J, L, N, P and R, with a size guide and a ring-size tool
- Necklace lengths (16, 18 and 20in) and bracelet sizes shown where the buyer chooses
- Sold-out and low-stock sizes marked on the option itself
An engraving field the buyer sees before adding to bag.
Engraving turns a piece into a keepsake, so the question should be answered before the button, not after it.
- An engraving field on the product page
- You choose which products offer it
- The returns note beside the button says what engraving changes
Pieces that are easy to give and easy to send.
Gift buyers want to see what goes together and what it costs. Verdell shows both, and keeps delivery in sight.
- A set builder: a ring, hoops and a chain on one band
- A gift card page and a gift card product layout
- Free-delivery progress in the bag, and a gifts collection
The proof sits next to the buy button.
Trust is built where the decision is made. Verdell keeps the making, the delivery promise and the reviews close to the button.
- A materials and making band, an About page and a journal
- A delivery card, returns summary and assurance tiles beside the button
- Reviews on the product page and a rating on every card. Review apps work through app blocks
Four ways to keep a visitor looking
The theme gives shoppers more than one way to find the right piece, and more than one reason to add a second.
Find your piece
A four-question quiz page and a guided homepage built around it.
Build a set
A ring, hoops and a chain together, with the set price shown.
Compare and choose
A buying guide and comparison table on the third collection layout.
Shop by need
Shopping paths on the collection page, such as “New to rings? Start with a band”.
Three home layouts, twelve palettes
Pick the opening that suits your range, then recolour the whole store from one dropdown.
Best for most stores.
Best for stores where customers need help choosing.
Best for wider ranges.
Twelve palettes, one click
Twelve palettes in the theme settings: the Verdell palette as the default, ten more chosen for jewellery, and Custom. Pick one and the whole storefront recolours. An image or video hero has nine text positions and separate desktop and mobile heights, and a custom section takes your own HTML, Liquid or app embed.
92 sections, 207 settings, filled from the first install
79 sections are addable from the theme editor, each with padding and background colour controls. Demo content is built in, so every page has real content on day one. Prefer not to? We can set it up for you.
- 92 sections, 79 of them addable from the theme editor
- 207 settings, with padding and background colour controls on every addable section
- Demo content built in, so every page has real content on day one
- A Theme Guide with a quick start
Built so the basics are already done
Search tags
Titles, canonical links, structured data for products, breadcrumbs, articles and FAQs, and a plain-text page for answer engines.
Light pages
73 to 78 KB of compressed code per template, no blocking scripts, images carry their dimensions.
Accessible
No critical or serious findings on an automated scan of 32 live pages. Reduced motion respected.
Apps
App blocks on 87 of 89 original sections. The gift card and live-search sections cannot take them on Shopify.
Included, and not included
These are part of the theme rather than an extra app. A few things honestly are not, and we say which.
| Feature | In Verdell |
|---|---|
| Size and length pickers | Built in |
| Engraving field | Built in |
| Find-your-piece quiz | Built in |
| Set builder | Built in |
| Gift card pages | Built in |
| Journal | Built in |
| Reviews | Display built in; use your own review app or the product review data |
| Filters | Shopify’s native filters |
| Wishlist | Not included |
| Customer accounts | Hosted by Shopify |
All 23 page designs, shown.
Every design, at desktop and phone width. Click any screenshot to open the whole page.
- You sell a focused range of jewellery and have a story to tell.
- Your pieces need sizing, engraving or gifting guidance.
- You want a journal beside the shop.
- You want to run it yourself from the theme editor.
- A designed customer account area. Shopify hosts those pages.
- More than one language supplied. Verdell ships in English.
- A catalogue of thousands of unrelated products.
- Saved quiz answers.
Two ways to get it. Choose how much you want us to do.
Try the live demo first (password convertica). Then download the theme and set it up yourself, or have us set it up on your live store.
You install it and set it up yourself, with the Theme Guide beside you.
- The complete theme: 92 sections
- The Theme Guide
- Free 1.x updates
- You set up your store, fields and collections
We set Verdell up on your live store, so it is ready to take orders.
- Everything in the download
- We review your store first
- We create your collections
- We set up your buying paths
- Everything else needed to go live
Before you buy
How long does set-up take?+
The theme installs from the theme editor with no code. We have not measured a set-up time, so we do not quote one.
Will it work with my existing products?+
Yes. It reads standard Shopify products, variants and collections. Engraving and sizing appear where your products have those options.
Can I change the homepage?+
Yes. Three homepages ship in the theme. Assign the one you want and edit any section in the theme editor.
How do reviews work?+
The product page shows reviews from your product review data, or a review app through app blocks.
Does the theme promise sales results?+
No. It shows true values and answers buying questions. Results depend on your store.
What do I need set up in Shopify?+
Products, collections and your delivery and returns settings. Gift cards need to be switched on for the gift card page.
What is in the £1,000 option?+
The theme plus set-up on your live store: a store review, collections and buying paths.
Is copywriting included?+
No, for either option.
Can I use it on more than one store?+
One store per licence.
What support do I get?+
Email support within 2 working days and free 1.x updates.
See it with your own eyes, then make it yours.
Tell us where it goes
Send your details and we email you the payment details. Once paid, we send the theme file to install on your store.
Thank you, we have it.
We will email with the payment details. Once you have paid, we send the theme file to install on your store.