Personal jewellery raises questions. Fable & Forge answers them.
It answers the questions that stop a personalised purchase, right on the page: can I engrave it, what size am I, when will it arrive, where do I start. Your pieces get the confidence they deserve.
Demo password: convertica · Download from £350 or have us set it up · No monthly theme fee
A piece made for one person is never an impulse buy.
Your customer loves the ring in the photo. Then the questions start, and they do not ask you, they just leave the tab open and drift away.
A theme that only shows products leaves every one of those unanswered. Fable & Forge answers all four, in the store, before they leave.
Engraving with a live preview, before it goes in the bag.
A personal piece is only personal if the words are right. On products that have engraving switched on, Fable & Forge lets the buyer type a name, initials or a date on the product page and see it as they type, with the warning wording under your control.
- An engraving field on the product page with a hint, a preview and a warning note, wording editable in the theme editor, added to the bag as its own engraving line
- The engraving shown on its line in the bag, so the buyer can check it once more
- A Book a design call button for the buyer who wants a different stone or finish
Size help right where they choose it.
Not knowing the ring size is a quiet reason an order never happens. Fable & Forge puts a size guide beside the option picker, a ring size finder on the collection page, and a size picker in the bag, so the buyer can still change it.
- A Size guide button beside the size picker, and a size guide row you can place in the buy box
- A ring size finder section for collection pages, with columns you write in the theme editor
- A resizing note on the product page, and a size picker under ring lines in the bag
Delivery dates and made-to-order timings, stated plainly.
Birthdays and anniversaries do not move. The product page prints delivery dates worked out in the shopper’s browser, and shows a made-to-order note when a piece is made after it is bought.
- Delivery dates worked out from today’s date and your working-day promise, so none are ever typed by hand
- A free-delivery bar with a threshold and message you set, worked out from the real bag
- Made-to-order, pre-order, low-stock and sold-out messages, with made-to-order weeks read from a product field
A short quiz that ends in a piece, and gift routes by person and budget.
Buying a gift, or a first piece, is hard when you do not know where to begin. Fable & Forge gives the buyer a start-your-piece quiz, with questions you write in the theme editor, and a guided collection by recipient and budget.
- A quiz page that ends in a recommendation, engraving choices and a design call request, with a quiz teaser for the home page
- A guided collection layout with a recipient picker, budgets and a gift wrap note
- A gift option in the buy box, a gift wrap setting in the bag, and a gift card page and product (once gift cards are switched on in your store)
Pieces rarely sell alone. Fable & Forge shows what goes together.
A chain with the pendant. A bracelet to match. A second piece for the same occasion. The theme suggests them where the customer is already deciding.
Complete the set
A Complete the set box on the product page offers the pieces in each product’s pairs-with list.
Also bought
Also-bought and more-from-the-category rows sit under the buy box, so the next piece is one tap away.
Shop the set
On the second home layout, a shop-the-set band and a side-by-side comparison help a buyer choose between pieces.
In the bag
Suggestions chosen from what is in the bag: a piece that unlocks free delivery first, then one that completes the set.
It should look like your brand, not like everyone who bought the same theme.
Pick the opening that suits your range, then recolour the whole store from one dropdown.
Hero with a delivery note, trust strip, shop by type and need, quiz teaser, design call and gifts. Best for most shops.
A hero piece, shop the set, a side-by-side comparison, quotes and questions. Best for a hero piece or a small range.
An edit hero, guided quiz, shop the look, video, customer moments and journal notes. Best for a seasonal or gift-led edit.
Twelve palettes, one click
The Cream and Gold default, ten alternatives and a Custom option. Two typefaces ship in the theme itself.
Everything is a section. Move it, add it, hide it.
You are a maker or a small brand, not a web agency. Fable & Forge is built so you can change what you need in the theme editor and never touch code. Prefer not to? We can set it all up for you.
- 45 sections you can add to any page, each with its own padding
- 215 settings in 20 groups: colour, type, cart behaviour, gifting and more
- Every addable section ships with a preset, so a new page never opens empty
- A Theme Guide that walks you through each step
The parts you can't see, done properly.
Ready to be found
Canonical and social-share tags on every page, and 16 kinds of structured data, including Product, Offer, FAQPage and BreadcrumbList, so search engines can read your range.
Light on the page
Plain JavaScript, no library and no jQuery. Two typefaces ship in the theme itself, with no external font link.
Built for everyone
A skip-link setting, reduced-motion styles, right-to-left support and 44-pixel tap areas.
Plays well with apps
App blocks in 70 sections, for reviews and extras. Google Analytics 4 works with your own ID.
What you would otherwise piece together from apps and custom work.
On many themes each of these is an extra app or a developer's afternoon. In Fable & Forge they are part of the theme. A few things honestly are not, and we say which.
| Feature | In Fable & Forge |
|---|---|
| Start your piece quiz | Built in |
| Engraving field with a live preview | Built in |
| Ring size finder, size guide and resizing note | Built in |
| Delivery dates and a free-delivery bar worked out for the shopper | Built in |
| Made-to-order and design-call prompts | Built in |
| Recipient and budget pickers | Built in |
| Complete the set, also bought and bag suggestions | Built in |
| Gift option, gift wrap and bag note | Built in |
| Colour palettes, three home layouts | Built in |
| Product reviews | Review cards from your product fields, or your review app in a ready block |
| Collection filters | Shopify’s own Search & Discovery filters, drawn by the theme |
| Gift cards | Page and product included, switched on in your store |
| Wishlist | Not included, add an app if you want one |
| Customer account pages | Hosted by Shopify |
All 20 page designs, shown.
Real captures of the live demo store, at desktop and phone width. Click any screenshot to see the whole page.
- You sell rings, necklaces, bracelets or gifts that can be engraved or made to order.
- Your customers need help with size, engraving or where to start.
- You are an independent jeweller or small brand that edits in the theme editor.
- You sell a focused range rather than a very large mixed catalogue.
- Designed customer-account pages. Shopify hosts those.
- A built-in wishlist or review collection. Those need an app.
- A very large mixed catalogue. The design is made for a focused range of personalised pieces.
- More than one language out of the box. Fable & Forge ships in English.
Two ways to get it. Choose how much you want us to do.
Try the live demo first (password convertica). Then download the theme and set it up yourself, or have us set it up on your live store.
You install it and set it up yourself, with the Theme Guide beside you.
- The complete theme: 25 templates, 45 sections
- The Theme Guide with a quick start
- Updates and bug fixes included
- You set up your store, fields and collections
We set Fable & Forge up on your live store, so it is ready to take orders.
- Everything in the download
- We review your store first
- We create the custom fields your products need
- We create your collections
- We set up your buying paths
- Everything else needed to go live
Questions store owners ask
Do I need a developer to set it up?+
No. Everything is changed in the Shopify theme editor. The Theme Guide walks you through the steps, and the demo store shows how each page is set up. If you would rather not, our £1,000 set-up does it for you on your live store.
Will it work with the products I already have?+
Yes. Some features read extra product details, such as made-to-order weeks, a review rating and count, and the pairs-with list, from product metafields. The guide lists them and shows how to fill them in.
Can I change the homepage later?+
Yes. All three home layouts ship in the theme, and every section can be added to any page, so you can switch or mix them without rebuilding.
Does it include product reviews?+
Fable & Forge shows review cards built from product fields you fill in, or places your review app’s block. It does not collect reviews itself, and none are supplied as real customer reviews.
Can I sell gift cards?+
Yes, once gift cards are switched on in your Shopify store. The theme provides the gift card page and a gift card product page.
Does it have a wishlist or customer account pages?+
No wishlist is built in. Customer accounts are hosted by Shopify, so the theme ships no account pages.
Will it sell more for me?+
We will not promise a number, because results depend on your products, prices and traffic. What Fable & Forge does is answer the questions personalised-jewellery buyers ask: engraving, size, delivery and where to start.
What do I need to set up in Shopify?+
Set your store currency, switch on gift cards if you want them, add your filters in Search & Discovery, and fill in the product details the theme reads. The Theme Guide quick start lists them.
What does the £1,000 set-up include?+
We review your store, create the custom fields your products need, create your collections, set up your buying paths, and do everything else needed to go live. The theme is included.
Do you write the words and make the images?+
No. Copywriting and image generation are not included in either option. You bring your own words and photos, and we place them in the theme.
Can I use it on more than one store?+
No. One licence covers one Shopify store. It cannot be used on any other store, including other stores owned by the same person or business. If you need Fable & Forge on another store, buy another licence.
What does support cover?+
Updates and bug fixes are included with both options. Customisation and feature requests are quoted separately. Write to hello@converticastudio.com.
See it with your own eyes, then make it yours.
Tell us where it goes
Send your details and we email you the payment details. Once paid, we send the theme file to install on your store.
Thank you, we have it.
We will email with the payment details. Once you have paid, we send the theme file to install on your store.