Help gift buyers choose, and tell them what they are buying.
Auric Lane is a jewellery theme built around the person who is buying for someone else. It has three homepages, three collection layouts, four product layouts, a four-question gift finder and a gift card flow. You edit all of it in the Shopify theme editor.
Demo password: convertica · Download from £350 or have us set it up · No monthly theme fee
Nobody buys a gift for someone else without a few questions.
Your customer likes the piece. Then the questions start, and they do not ask you, they just leave the tab open and drift away.
A theme that only shows products leaves every one of those unanswered. Auric Lane answers all four, in the store, before they leave.
A gift finder that asks four questions and offers picks.
Gift buyers often do not know where to start. Four questions in, the quiz offers picks, and the result can add them to the cart with an optional gift wrap and message.
- A full gift finder page, plus quiz banners on the gift-led and campaign homepages
- Add to cart straight from the result
- An optional gift wrap and message on the result
Shop by price, so the budget is the way in.
The gift-led homepage has a shop-by-price row. The budget-led homepage opens with the question “What is the budget?”, and the guided collection layout lets shoppers choose by budget or by mood.
- Shop-by-price tiles on the gift-led homepage
- A budget-first homepage with three budget options
- Budget and mood choices on the guided collection layout
Gift wrap and a gift note, on the product page.
The gift-led product layout puts gift wrap and gift note controls beside the button. The wrap title, the paid and free notes, the free-wrap threshold and the wrap product are all settings you control.
- Gift wrap and gift note controls on the product page
- A purchase form for gift cards, and the card the recipient opens
- Free-shipping progress in the cart
A delivery estimate beside the button.
The product page can show an estimated delivery window, using a cut-off hour, dispatch days, standard days and an express option that you set. Delivery and returns sit close to the button.
- A delivery estimate on the product page, set by you
- A trust strip on the home page
- A plain statement of materials on the home page
Pieces rarely sell alone. Auric Lane shows what goes together.
The theme suggests the next piece where the customer is already deciding, and keeps the free-shipping threshold in sight.
Free-shipping progress
The cart page and the slide-in cart drawer show how far a shopper is from your free-shipping threshold.
Stack bundle
The budget-led homepage has a stack bundle, “Three rings that were made to sit together”.
Bought together
The sticky-bar product layout has a bought-together block.
Compare table
The budget-led homepage has a compare table, “Plated, solid or unplated”.
It should look like your brand, not like everyone who bought the same theme.
Pick the opening that suits how your customers shop, then recolour the whole store from one dropdown.
Hero with a price range, trust strip, quiz banner and price tiles. Thirteen sections.
Starts with “What is the budget?”, then collections, a tabbed rail, a bundle and a compare table. Eight sections.
Built for a launch or a seasonal push: campaign hero, shop the look, lookbook and video stories. Nine sections.
Twelve palettes, one click
The Auric Lane default, ten alternatives and a Custom option. Bundled typefaces, with a switch to the Shopify font library.
Everything is a section. Move it, add it, hide it.
You are a maker or a small brand, not a web agency. Auric Lane is built so you can change what you need in the theme editor and never touch code. Prefer not to? We can set it up for you.
- 77 sections you can add from the editor, with 81 presets between them
- 201 settings in 20 groups: colour, type, cart behaviour and more
- Extra top and bottom spacing on 97 of the 98 sections that carry a schema
- Complete default copy and demo images, so the editor opens on a populated store
- A Theme Guide with a quick start
The parts you can't see, done properly.
Ready to be found
16 schema.org types, including Product, Offer, FAQPage, BreadcrumbList and Organization, so search engines can read your range.
Light on the page
Plain JavaScript, no framework and no third-party scripts at runtime. Fonts are self-hosted.
Plays well with apps
94 of the 98 sections that carry a schema accept app blocks, and a custom section takes HTML, text, image and app blocks.
Ready to translate
English is the language shipped. The text is held in a locale file, so it can be translated.
What you would otherwise piece together from apps and custom work.
In Auric Lane these are part of the theme. A few things honestly are not, and we say which.
| Feature | In Auric Lane |
|---|---|
| Gift finder, four questions | Built in |
| Price tiles and a budget-first homepage | Built in |
| Gift wrap and gift note on the product page | Built in |
| Delivery estimate beside the button | Built in |
| Free-shipping progress in the cart | Built in |
| Three homepages, three collection layouts, four product layouts | Built in |
| Twelve palette entries and four hero banners | Built in |
| Product reviews | Your review app, in a ready block |
| Collection filters | Shopify Search & Discovery, drawn by the theme |
| Wishlist and subscriptions | Not included, add an app if you want one |
| Customer account pages | Hosted by Shopify |
| Gift cards | Switched on in Shopify; the purchase form and recipient card are in the theme |
All 24 page designs, shown.
Real captures of the live demo store, at desktop and phone width. Click any screenshot to see the whole page.
- You run an independent jewellery or accessories shop.
- A meaningful share of your sales are gifts.
- You want a price ladder, a gift finder and a materials explanation built into the pages.
- You want to change copy, images, colours and layout in the theme editor.
- Something other than jewellery and accessories. It is not a general-purpose theme.
- Designed customer-account pages. Shopify hosts those.
- Reviews, a wishlist or subscriptions built into the theme. They come from apps.
- More than one language out of the box. Auric Lane ships in English.
Two ways to get it. Choose how much you want us to do.
Try the live demo first (password convertica). Then download the theme and set it up yourself, or have us set it up on your store.
You install it and set it up yourself, with the Theme Guide beside you.
- The complete theme: 32 templates, 99 sections
- The Theme Guide with a quick start
- You set up your store, fields and collections
We set Auric Lane up on your store for you.
- Everything in the download
- We set the theme up on your store
Questions store owners ask
Does it include customer account pages?+
No. The theme has no customer account templates. Shopify's hosted accounts are used for login, orders and addresses, so those pages use Shopify's styling.
Can I sell gift cards?+
Yes, once you switch gift cards on in Shopify (Settings, Gift cards). The theme includes the purchase form on a gift card product template and the card the recipient opens.
Are collection filters included?+
They use Shopify's own storefront filters. You enable and configure them in Shopify Search & Discovery. Until you do, collection pages show no filter options.
Does it work with a reviews app?+
The product pages have places to add an app's blocks, and so do almost all other sections. The theme does not claim compatibility with any named app, so test your chosen app on the demo or your store. It also displays a star rating and review count from the product metafields reviews.rating and reviews.rating_count. The demo store's reviews are demo content you replace.
Will it sell more for me?+
We will not promise a number, because results depend on your products, prices and traffic. What Auric Lane does is give gift buyers a price ladder, a gift finder, gift wrap and a delivery estimate.
Can I add my own HTML or an app anywhere?+
The custom section takes HTML, heading, text, button, image and spacer blocks as well as app blocks. App blocks are also accepted by 94 of the 98 sections that carry a schema. The header, the search results section and two library reference sections do not take them. Shopify does not render app blocks inside a cart drawer.
Can I change the colours and fonts?+
Yes. Choose one of the twelve palette entries or Custom in Theme settings, or edit the individual colour settings. Section backgrounds can be changed per section. Fonts are bundled, and you can switch to the Shopify font library.
What does the £1,000 set-up include?+
We set the theme up on your store for you. The theme is included.
Do you write the words and make the images?+
No. Copywriting and image generation are not included in either option. You bring your own words and photos, and we place them in the theme.
Can I use it on more than one store?+
No. One licence covers one Shopify store. It cannot be used on any other store, including other stores owned by the same person or business. If you need Auric Lane on another store, buy another licence.
See it with your own eyes, then make it yours.
Tell us where it goes
Send your details and we email you the payment details. Once paid, we send the theme file to install on your store.
Thank you, we have it.
We will email with the payment details. Once you have paid, we send the theme file to install on your store.