A gift is only a gift if it arrives right. Marguerite helps buyers get there.
It answers the questions that stop a gift purchase, right on the page: which piece suits her, what length or size, will it arrive in time, can I add a note. Your pieces get the confidence they deserve.
Demo password: convertica · Download from £350 or have us set it up · No monthly theme fee
A gift is bought for someone else, so doubt comes with it.
Your customer loves the necklace in the photo. Then the questions start, and they do not ask you, they just leave the tab open and drift away.
A theme that only shows products leaves every one of those unanswered. Marguerite answers all four, in the store, before they leave.
A gift finder that ends in a suggestion, not a shrug.
People buying for someone else rarely know where to start. Marguerite gives them a gift finder quiz, with questions and answers you write in the theme editor, so they land on something to buy instead of a wall of products.
- A full gift quiz page, a finder teaser on the home page and a link to the finder from inside the buy box
- Quiz results matched to products by the recipient, style and metal details you fill in on each piece
- A guided home page that opens on a look, a lookbook and the quiz, for shops that lead with advice
Length, metal and size help, where they choose.
Not knowing the right length is a quiet reason a gift order never happens. Marguerite puts a length guide link and a fit note beside the option picker, and shows stock honestly, so the buyer adds to bag feeling sure.
- Option pickers as chips or swatches, with a length guide link and per-length fit notes
- A metal line worked out from the product data, plus a size guide page that explains how to measure
- Sold-out, pre-order and low-stock messages, and a sticky add-to-bag bar so the button is never far away
Delivery dates the shopper can see before they commit.
Birthdays and anniversaries do not move. The product page prints delivery dates worked out for the shopper, so a buyer can tell whether a gift will be there on the day.
- Delivery date lines worked out in the browser from today’s date, so no dates are ever typed by hand
- A free-delivery progress bar in the bag, with a threshold and message you set
- Pre-order and low-stock states, with the label and the threshold under your control
A handwritten note and a keepsake box, from basket to doorstep.
What turns a necklace into a gift is the note inside the box. Marguerite lets the buyer write one on the product page and again in the bag, and shows how close the basket is to a keepsake box.
- A handwritten-note field on the product page that travels with the order as a line item property
- In the bag: a gift note, a gift box and handwritten card option, and cart add-ons
- A keepsake box progress bar, and a gift card page for the person who receives one (once gift cards are switched on in your store)
Gifts rarely stop at one piece. Marguerite shows what goes together.
Earrings with the pendant. A bracelet to match. A second piece for the same occasion. The theme suggests them where the customer is already deciding.
Complete the set
A pair block in the buy box draws picks from each piece’s pairs-with product list, so the matching piece is one tap away.
Bought together
Bought-together and bought-with sections place companion pieces beside the one being viewed.
Gift set builder
On the merchandising home page, a builder lets a buyer put a pendant and earrings together as a set.
In the bag
A free-delivery bar, a keepsake box threshold, add-ons and express checkout buttons, each a switch in theme settings.
It should look like your brand, not like everyone who bought the same theme.
Pick the opening that suits your range, then recolour the whole store from one dropdown.
Hero, trust strip, finder teaser, tiles, product rail, gift sets and story. Best for most shops.
A guided look, lookbook, video slot and quiz. Best when your buyers need help choosing.
Shop by need, tabbed grid, price bands and a gift set builder. Best for a wider range.
Twelve palettes, one click
The Marguerite Cream default, ten alternatives and a Custom option. Fonts are served from the theme itself.
Everything is a section. Move it, add it, hide it.
You are a maker or a small brand, not a web agency. Marguerite is built so you can change what you need in the theme editor and never touch code. Prefer not to? We can set it all up for you.
- 93 sections you can add to any page, each with its own padding and background colour
- 209 settings in 20 groups: colour, type, bag behaviour, gifting and more
- Every addable section ships with a preset, so a new page never opens empty
- A Theme Guide that walks you through each step
The parts you can't see, done properly.
Ready to be found
Canonical and social-share tags on every page, and 16 kinds of structured data, including Product, Offer, FAQPage and BreadcrumbList, so search engines can read your range.
Light on the page
Plain JavaScript, no library. Fonts and scripts are served from the theme itself, with settings for image loading and deferred content.
Built for everyone
A skip-link setting, visible focus rings, reduced-motion styles, right-to-left support and an accessibility statement page.
Plays well with apps
App-block slots in 89 of the 93 sections you can add, so a review app or any other app block can go where you need it. Google Analytics 4 works with your own ID.
What you would otherwise piece together from apps and custom work.
On many themes each of these is an extra app or a developer's afternoon. In Marguerite they are part of the theme. A few things honestly are not, and we say which.
| Feature | In Marguerite |
|---|---|
| Gift finder quiz | Built in |
| Handwritten-note field on the product page | Built in |
| Delivery dates worked out for the shopper | Built in |
| Keepsake box and free-delivery progress | Built in |
| Length guide and size guide page | Built in |
| Complete-the-set, bought together and gift set builder | Built in |
| Gift note, gift box and cart add-ons | Built in |
| Colour palettes, three home layouts | Built in |
| Product reviews | Reviews stored in your store, review cards you write, or your review app in a ready block |
| Collection filters | Shopify’s own Search & Discovery filters, drawn by the theme |
| Gift cards | Page and product included, switched on in your store |
| Wishlist | Not included, add an app if you want one |
| Customer account pages | Hosted by Shopify |
All 22 page designs, shown.
Real captures of the live demo store, at desktop and phone width. Click any screenshot to see the whole page.
- You sell necklaces, earrings, bracelets or rings that people buy as gifts.
- Your customers need help choosing a piece, a length or a recipient.
- You are an independent brand or gift shop that edits in the theme editor.
- Gifting seasons matter to your year.
- Designed customer-account pages. Shopify hosts those.
- A built-in wishlist, or a review-collection tool for shoppers. Those need an app.
- More than one language out of the box. Marguerite ships in English.
- Prices in more than one currency at checkout. Prices show in your store’s own currency.
Two ways to get it. Choose how much you want us to do.
Try the live demo first (password convertica). Then download the theme and set it up yourself, or have us set it up on your live store.
You install it and set it up yourself, with the Theme Guide beside you.
- The complete theme: 34 templates, 93 sections
- The Theme Guide with a quick start
- Updates and bug fixes included
- You set up your store, fields and collections
We set Marguerite up on your live store, so it is ready to take orders.
- Everything in the download
- We review your store first
- We create the custom fields your products need
- We create your collections
- We set up your buying paths
- Everything else needed to go live
Questions store owners ask
Do I need a developer to set it up?+
No. Everything is changed in the Shopify theme editor. The Theme Guide walks you through the steps, and the demo store shows how each page is set up. If you would rather not, our £1,000 set-up does it for you on your live store.
Will it work with the products I already have?+
Yes. Some features read extra product details, such as metal, recipient, style and the pairs-with list, from product metafields. The guide lists them and shows how to fill them in.
Can I change the homepage later?+
Yes. All three home layouts ship in the theme, and every section can be added to any page, so you can switch or mix them without rebuilding.
Does it include product reviews?+
Marguerite can show review entries stored in your store, reviews you write in the theme editor, or your review app’s block. It does not collect shopper reviews itself.
Can I sell gift cards?+
Yes, once gift cards are switched on in your Shopify store. The theme provides the gift card page and a gift card product page.
Does it have a wishlist or customer account pages?+
No wishlist is built in, and the heart on the detailed product card is a place for a wishlist app. Customer accounts are hosted by Shopify, so the theme ships no account pages.
Will it sell more for me?+
We will not promise a number, because results depend on your products, prices and traffic. What Marguerite does is remove common reasons gift buyers hesitate, with a gift finder, length help, delivery dates and a handwritten note.
What do I need to set up in Shopify?+
Set your store currency, switch on gift cards if you want them, add your filters in Search & Discovery, and fill in the product details the theme reads. The Theme Guide quick start lists them.
What does the £1,000 set-up include?+
We review your store, create the custom fields your products need, create your collections, set up your buying paths, and do everything else needed to go live. The theme is included.
Do you write the words and make the images?+
No. Copywriting and image generation are not included in either option. You bring your own words and photos, and we place them in the theme.
What does support cover?+
Updates and bug fixes are included with both options. Customisation and feature requests are quoted separately. Write to hello@converticastudio.com.
See it with your own eyes, then make it yours.
Tell us where it goes
Send your details and we email you the payment details. Once paid, we send the theme file to install on your store.
Thank you, we have it.
We will email with the payment details. Once you have paid, we send the theme file to install on your store.