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Convertica Studio
Themes / Linden
Linden · Shopify theme for everyday fine jewellery

Layered jewellery raises questions. Linden answers them.

It answers the questions that stop a layered purchase, right on the page: which lengths go together, what size am I, is it right as a gift, where do I start. Your pieces get the confidence they deserve.

Buy Linden · from £350

Demo password: convertica · Download from £350 or have us set it up · No monthly theme fee

Linden home page on desktop
You know this moment

Nobody builds a stack from a single photo.

Your customer loves the chain in the photo. Then the questions start, and they do not ask you, they just leave the tab open and drift away.

“Which lengths go together?”
“What size am I?”
“Is it the right gift?”
“Where do I even start?”

A theme that only shows products leaves every one of those unanswered. Linden answers all four, in the store, before they leave.

“Which lengths go together?”

Lengths and sets shown together, before they reach the bag.

Layering is the appeal and the hardest thing to picture. Linden shows the lengths side by side and offers the pieces that sit well together, so the buyer sees a stack instead of one chain.

  • A length visualiser on the product page and a length strip on the second home layout, with a note you write for each length
  • Layering sets and a stack builder promo that shows the piece count, the saving and the progress to free delivery
  • An Often layered with row under the buy box and in the bag, offering the pieces that stack with the one chosen
“What size am I?”

Size and length help right where they choose.

Not knowing the size or the length is a quiet reason an order never happens. Linden puts a size guide row in the buy box, length and size filters on the collection page, and honest stock states, so the buyer can choose with confidence.

  • A size guide row you can place in the buy box, and a metal row and option picker for length and size
  • Collection filters for length, size, metal and price, drawn from Shopify Search & Discovery once you switch them on
  • Low-stock, sold-out and pre-order states, plus a back-in-stock sign-up form on a sold-out piece
“Is it the right gift?”

Gifting is built in, because for jewellery it is half the business.

Birthdays and anniversaries do not move. Linden makes giving easy at every step, from a gift path in the quiz to the gift option in the bag.

  • A gift checkbox you can place in the buy box, and a gift wrap and note option in the bag
  • A free-delivery bar with a threshold and message you set, worked out from the real bag
  • A gift card product page and a page for the person who receives one, once gift cards are switched on in your store
“Where do I even start?”

A short quiz that ends in a stack, with a gift route by budget.

Buying a first piece, or a gift, is hard when you do not know where to begin. Linden gives the buyer a stack quiz, with questions you write in the theme editor, and a gift path with a price ceiling you set.

  • A quiz page that ends in a recommended stack with the lengths to add, and a teaser for it on the home page
  • A Build your stack link on collection pages, and a collection layout organised by need
  • A gift path in the quiz that keeps the picks under your price ceiling, with a gift line you write
More from every visit

Pieces rarely sell alone. Linden shows what goes together.

A second chain at another length. Hoops with the studs. A bracelet to match. The theme suggests them where the customer is already deciding.

Often layered with

A row under the buy box offers the pieces each product is worn with, from its layers-with list.

Layering sets

Sets of pieces shown together, with the saving worked out, on the home layouts.

Stack builder

A promo with a running piece count, the saving and the progress towards free delivery.

In the bag

A free-delivery bar, a gap card that offers the product that closes the gap, and an often-layered-with row.

Make it yours

It should look like your brand, not like everyone who bought the same theme.

Pick the opening that suits your range, then recolour the whole store from one dropdown.

Open on the range
Hero, trust line, shop by piece, stack builder promo, layering sets, product rails and a comparison table. Best for most shops.
Open on one piece
A product-led hero, length strip, tabbed product rail, price bands and layering sets. Best for a hero piece or a small range.
Open on an edit
A campaign hero, story chapters, shop the look, customer voices and journal notes. Best for a seasonal or gift-led edit.

Twelve palettes, one click

The Linden default, ten alternatives and a Custom option. Two typefaces ship in the theme itself.

Linden (default)
Ink Blue Soot
Azure Linen
Rust Bone
Apricot Cream
Apricot Linen
+ 5 more, and Custom
You run it, not a developer

Everything is a section. Move it, add it, hide it.

You are a maker or a small brand, not a web agency. Linden is built so you can change what you need in the theme editor and never touch code. Prefer not to? We can set it all up for you.

  • 62 sections you can add to any page, each with its own padding
  • 207 settings in 20 groups: colour, type, cart behaviour, gifting and more
  • Every addable section ships with a preset, so a new page never opens empty
  • A Theme Guide that walks you through each step
1
Install and pick a palette
Choose the one that suits your brand, or set your own.
2
Add your pieces
Products, collections and the few product details the theme reads, such as the layers-with list and the review rating.
3
Set up your store basics
Currency, gift cards, and your filters in Shopify Search & Discovery.
4
Make the words yours
Replace the default copy with your story, your promises and your voice.
5
Publish
Check it on your phone, then go live.
Under the hood

The parts you can't see, done properly.

Ready to be found

Canonical and social-share tags on every page, and 16 kinds of structured data, including Product, Offer, FAQPage and BreadcrumbList, so search engines can read your range.

Light on the page

Plain JavaScript, no library and no jQuery. Two typefaces ship in the theme itself, with no external font link.

Built for everyone

A skip link, landmarks, labelled form fields, reduced-motion styles and right-to-left support.

Plays well with apps

App blocks in 74 sections, for reviews and extras. Google Analytics 4 works with your own ID.

What's included

What you would otherwise piece together from apps and custom work.

On many themes each of these is an extra app or a developer's afternoon. In Linden they are part of the theme. A few things honestly are not, and we say which.

FeatureIn Linden
Stack quiz with a gift pathBuilt in
Length visualiser and length stripBuilt in
Layering sets and stack builder promoBuilt in
Free-delivery bar worked out from the real bagBuilt in
Size guide row and metal row in the buy boxBuilt in
Pre-order, low-stock and sold-out statesBuilt in
Often layered with and the bag gap cardBuilt in
Gift option, gift wrap and bag noteBuilt in
Colour palettes, three home layoutsBuilt in
Product reviewsReview cards you write in the theme editor, or your review app in a ready block
Collection filtersShopify’s own Search & Discovery filters, drawn by the theme
Gift cardsPage and product included, switched on in your store
WishlistA save button for this browser only. Add an app for a full wishlist
Customer account pagesHosted by Shopify
Look before you buy

All 19 page designs, shown.

Real captures of the live demo store, at desktop and phone width. Click any screenshot to see the whole page.

HomeHomeHero, trust line, shop by piece, stack builder promo, layering sets, product rails, comparison table, story and proof.
HomeHome, version 2A product-led hero, length strip, tabbed product rail, price bands, layering sets and questions.
HomeHome, version 3A campaign hero, story chapters, shop the look, customer voices and journal notes.
CollectionCollection, standardBanner, waitlist, browse with filters, and questions.
CollectionCollection, version 2The whole range in one listing.
CollectionCollection, by needOrganised by need, with a whole-range grid.
ProductProduct, standardGallery, buy box, length visualiser, often layered with, reviews and more pieces.
ProductProduct, version 2A second buy-box layout with a product rail and reviews.
ProductProduct, version 3A buy box with a how-to-wear band, a compare section and reviews.
ProductProduct, version 4A compact buy-box layout with an accordion and a product rail.
ShopCartBag lines, the free-delivery bar, a gap card and an often-layered-with row.
ShopSearchA search field and results with filters.
ContentStack quizQuestions that end in a recommended stack, with a gift path.
ContentAboutOpener, story, values, process and a start-here band.
ContentContactTopics, a contact form and questions.
ContentPoliciesA policy page with a facts band and a sectioned body.
ContentJournalA journal listing with filter chips and a featured article.
ContentJournal articleArticle header and body with keep-reading cards and a closing band.
UtilityPage not foundAn intro, routes back into the shop and product picks.
Linden is right if
  • You sell chains, hoops, studs, bracelets or rings that are worn together.
  • Your customers need help with length, size, gifting or where to start.
  • You are an independent jeweller or small brand that edits in the theme editor.
  • You sell a focused range rather than a very large mixed catalogue.
Look elsewhere if you need
  • Designed customer-account pages. Shopify hosts those.
  • A built-in wishlist or review collection. Those need an app.
  • A very large mixed catalogue. The design is made for a focused range of layering pieces.
  • More than one language out of the box. Linden ships in English.
Get Linden

Two ways to get it. Choose how much you want us to do.

Try the live demo first (password convertica). Then download the theme and set it up yourself, or have us set it up on your live store.

Download
£350one-time

You install it and set it up yourself, with the Theme Guide beside you.

Best if you are comfortable in Shopify and want to work at your own pace.
  • The complete theme: 25 templates, 62 sections
  • The Theme Guide with a quick start
  • Updates and bug fixes included
  • You set up your store, fields and collections
Done for youWe do the set-up
£1,000one-time

We set Linden up on your live store, so it is ready to take orders.

Best if you would rather open for business than work through set-up.
  • Everything in the download
  • We review your store first
  • We create the custom fields your products need
  • We create your collections
  • We set up your buying paths
  • Everything else needed to go live
How the set-up works
1
You book it
Pay, and tell us about your store.
2
We review and build
We check your store, then create the fields, collections and buying paths.
3
You look it over
Check it on your phone and ask for changes, then go live.
Not included in either option: copywriting and image generation. Bring your own words and photos, and we will place them. Customisation and feature requests are quoted separately. One licence covers one Shopify store and cannot be used on other stores, including your own. Linden is a digital product, so there are no refunds once it has been delivered.

Questions store owners ask

Do I need a developer to set it up?+

No. Everything is changed in the Shopify theme editor. The Theme Guide walks you through the steps, and the demo store shows how each page is set up. If you would rather not, our £1,000 set-up does it for you on your live store.

Will it work with the products I already have?+

Yes. Some features read extra product details, such as a pre-order shipping note, a review rating and count, and the layers-with list, from product metafields. The guide lists them and shows how to fill them in.

Can I change the homepage later?+

Yes. All three home layouts ship in the theme, and every section can be added to any page, so you can switch or mix them without rebuilding.

Does it include product reviews?+

Linden shows review cards you write in the theme editor, or places your review app’s ratings and block. It does not collect reviews itself, and none are supplied as real customer reviews.

Can I sell gift cards?+

Yes, once gift cards are switched on in your Shopify store. The theme provides the gift card page and a gift card product page.

Does it have a wishlist or customer account pages?+

No wishlist is built in. Customer accounts are hosted by Shopify, so the theme ships no account pages.

Will it sell more for me?+

We will not promise a number, because results depend on your products, prices and traffic. What Linden does is answer the questions layered-jewellery buyers ask: which lengths go together, what size, whether it suits a gift, and where to start.

What do I need to set up in Shopify?+

Set your store currency, switch on gift cards if you want them, add your filters in Search & Discovery, and fill in the product details the theme reads. The Theme Guide quick start lists them.

What does the £1,000 set-up include?+

We review your store, create the custom fields your products need, create your collections, set up your buying paths, and do everything else needed to go live. The theme is included.

Can I use it on more than one store?+

No. One licence covers one Shopify store. It cannot be used on any other store, including other stores owned by the same person or business. If you need Linden on another store, buy another licence.

Do you write the words and make the images?+

No. Copywriting and image generation are not included in either option. You bring your own words and photos, and we place them in the theme.

What does support cover?+

Updates and bug fixes are included with both options. Customisation and feature requests are quoted separately. Write to hello@converticastudio.com.

See it with your own eyes, then make it yours.

Buy Linden · from £350