Everbright Labs CRO Audit
A page by page CRO audit of Everbright Labs, a UK supplement store selling NAD+ and fat metabolism formulas, covering the homepage, the collection page and the product page, with a redesign of each.
Watch the full 33-minute recording.
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What we found.
Everbright Labs already has more of the right ingredients than most stores our CRO strategist reviews. The site is clean, the homepage carries a why section and real customer ratings, the Daily Duo bundle is already working on average order value, and the product page shows a clear name, a clear price, reviews, instalments, a subscribe and save option and a science story written by the founders.
The problem is how those pieces are arranged. The hero says what the business does but not who it is for or whether other people trust it, so the proof sits below the first impression instead of inside it. The Find Your Formula section labels products as Metabolism Support and Youthful rather than by the visitor's goal, so a shopper has to open both pages and read both to work out which one suits them.
The same pattern repeats further down the funnel. The collection page offers a single Our Supplements grid with a price sort, so comparing the three products means opening all three. The product page has the trust and routine elements but buries them under long paragraphs, and returns are not stated where the purchase decision is made. At every step the visitor is handed work the store should be doing.
The redesign moves the store from a catalogue to a salesman. The hero asks what the visitor wants to support, a formula finder recommends a product in sixty seconds, product cards explain what is inside at a glance, and the bundle and subscription offers are given a reason. The one idea to remember: this store does not need more traffic yet, it needs to help the traffic it has feel confident enough to buy.
Problem, opportunity, impact
The homepage says what Everbright Labs does but not who it is for or why to trust it in the first few seconds, and visitors must open every product page and read both descriptions to tell the two formulas apart.
A store that behaves like a good shop assistant: it asks what the visitor wants to support, points them to the right formula, shows what is inside at a glance, and uses the trust and bundle elements it already has to close the sale.
More of the paid traffic already arriving should reach the right product and buy, the Daily Duo and subscription offers should lift order value, and the owner gains the confidence to scale ads on a st
Scored across five dimensions.
Five dimensions, each scored out of ten.
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01
Homepage & PDP review Where attention leaks and buyers hesitate, section by section.
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02
Mobile UX audit 70% of your traffic — judged on its own terms.
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03
Trust & credibility check The signals that make first-time buyers convert.
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04
Collection & discovery Filtering, merchandising and guidance from browse to buy.
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05
Prioritized CRO roadmap Ranked by impact vs. effort, ready to ship.
Every issue, paired with its fix.
12 issues found, 18 fixes proposed.
The Hero Does Not Say Who The Products Are For
A visitor landing on everbrightlabs.co.uk learns what the business does, but not whether the formulas are for them or whether other people trust the brand, which are the two questions the first few seconds have to answer.
Trust Proof Sits Below The First Impression
The ratings and the why Everbright Labs section are good, but they appear under the hero rather than inside it, so the credibility the store has earned is not visible at the moment the visitor decides whether to stay.
The Navigation Hands The Visitor Six Jobs
Home, Products, Science, Contact, About Us and Blog all have to be opened to find out what sits behind them. The menu describes the site's structure instead of guiding the shopper to a product.
Find Your Formula Is Sorted By Product, Not By Goal
The section offers Metabolism Support and Youthful as two tiles with no detail of what is inside. A visitor who trains hard or wants to age well cannot tell which one fits without opening both and reading both.
Good Ingredients Are Scattered Across The Homepage
Reviews, the Daily Duo, facts, the science and the Ask AI help are all present, but they are fragmented pieces rather than a guided path, so the page does not lead anyone from landing to a product choice.
The Collection Page Is A Grid With A Price Sort
Our Supplements shows three products with filters and a low to high sort. Comparing them means opening all three pages, which is the work the collection page exists to remove.
Product Cards Do Not Say What Is Inside
The cards show the Duo at 15 percent off, which is a sound way to raise order value, but neither the bundle nor the single formulas say what ingredients they contain or who they are for at a glance.
Collection Page Copy Is Long Where It Should Be Scannable
The formulation story and the We Believe In The Power Of Science section ask the shopper to read paragraphs during discovery, when a few scannable points per product would let them decide faster.
The Product Page Opens With A Long Description To Read
After the price, reviews and instalments, the Timeless NAD+ Support page runs into a long description. The information shoppers want is there but it has to be read rather than scanned.
Returns Are Not Stated Where The Decision Is Made
The collection page reassurance strip covers UK made quality, delivery, science backed formulas and secure payment, but the returns policy is not surfaced on the product page where the hesitation actually happens.
Bundle And Subscription Offers Are Given Without A Reason
The one time purchase and the 30 percent subscribe and save option are both present, but the discount is shown as a number rather than framed as a routine, so it reads as a price cut instead of a plan.
The Store Asks For The Sale Before Asking How It Can Help
Like a shop assistant pointing at two pouches before saying hello, the site presents Timeless NAD+ Support and Fat Metabolizer before it has asked the visitor what they are trying to support.
Rewrite The Hero To Answer The Three Opening Questions
State what Everbright Labs makes, who it is for and the customer rating in the hero itself, so a visitor knows within seconds that this is a UK supplement brand with real buyers behind it.
Move The Rating And Proof Into The Hero
Place the star rating and review count beside the headline, and add clear calls to action such as find your formula, shop metabolic support and shop healthy aging under it.
Reorganise The Navigation Around What Shoppers Want
Replace the six flat menu items with a structure that leads to products by goal, shop all, the finder and reviews, so nobody has to open every link to find out what the store sells.
Replace Find Your Formula With A What Do You Want To Support Section
Offer energy and metabolism, healthy aging and the complete routine as goal cards, each with a short description of what is inside and a price per day, so the visitor chooses without opening pages.
Add A Sixty Second Formula Finder
Build a short quiz that asks what the visitor wants to support and whether they avoid caffeine, then recommends a formula and a try first month option. It is the digital version of asking how can I help you.
Explain The Ingredients On The Homepage
Add an every ingredient has a job section listing what is in each formula and what each dose does, so shoppers who already know supplements can check it without searching the site.
Show Reviews With Real Customer Photos
Present the existing reviews with the images customers posted, and let visitors browse them by formula or by what matters to them, so the proof speaks to the visitor's own goal.
Give The Daily Duo A Routine Story
Present the bundle as one routine, six capsules, two moments in a day, and frame the saving as one off versus subscribe at 30 percent off, so the discount has a reason rather than being a bare number.
Put The Founder Story And Expert Help On The Homepage
Add a why we started section introducing the founders, then an ask our AI product expert and ask the founders block, so a hesitant visitor can get knowledgeable guidance before buying.
Turn The Collection Page Into A Discovery Page
Open with what the page holds and the reassurance strip, then add tabs for energy and metabolism, healthy aging, the Duo and all formulas, with the finder available for anyone still unsure.
Make Every Product Card Decide For The Shopper
Show the name, rating, a one line description, what is inside and the offer on each card, so the comparison between Timeless NAD+ Support, Fat Metabolizer and the Duo happens on the grid, not across three pages.
Add An Ingredient Jobs Section To The Collection Page
Under the grid, list each ingredient and its job with a link to the research, followed by the trust strip and FAQs, so experienced supplement users can compare without leaving the page.
Make The Product Page Scannable Above The Fold
Replace the opening paragraphs with the facts shoppers want first: 30 day supply, 60 capsules, UK GMP and HACCP standards, delivery, then the one time and subscribe options side by side.
Cross Sell The Complete Routine At The Add To Cart
Under the purchase options, offer build the complete routine, add Fat Metabolizer and save 15 percent, so the bundle is proposed at the exact moment the shopper is ready to buy.
State Delivery, Returns And Secure Checkout Beside The Button
Place the delivery timeline, the returns policy and secure checkout directly under add to cart, alongside cancel anytime, no contract, skip or pause from your account for subscribers.
Add A Comparison Chart And A Downloadable Label
Replace the long description with what to expect, a chart comparing the formulas and a label image the shopper can download, so they can check what is inside and how it was tested themselves.
Lead With The Founders' Credentials On The Product Page
State that the formulas were created by an applied biologist and a chemical engineer and that the founders can be contacted, so the shopper feels there is a real expert behind the product.
Finish Every Page With Trust, Founder And FAQs
Close the product page with the built to a standard, not a price point section, the badges, the founder story, the FAQs and an often taken together block for one final upsell.
The version we'd build.
The teardown in 7 lines.
- Everbright Labs does not need more traffic yet; it needs the traffic it already has to feel confident enough to buy.
- A homepage has three to five seconds to say what the business does, who it is for and whether people trust it, and this one answers only the first.
- Proof that sits under the hero is proof the visitor may never see.
- Products labelled by name make the shopper do the comparison; products labelled by goal do it for them.
- A collection page with a price sort and no detail on the cards sends people to three product pages to make one decision.
- The product page already holds the right information; it needs to be scannable, not readable.
- Replace the catalogue with a salesman: ask how you can help before you ask for the sale.
Questions this audit answers.
Everbright Labs is a UK supplement brand. The store sells Timeless NAD+ Support for healthy aging, Fat Metabolizer for metabolism support, and the Daily Duo bundle that pairs the two. The products are UK made to GMP and HACCP standards and come as a 30 day supply of 60 capsules.
No. Our CRO strategist was clear that the site is clean and already carries many of the elements a converting store needs, including ratings, a why section, a founder story, a bundle and a subscription option. The audit is about arranging those pieces into a guided buying path.
The homepage hero says what the business does but not who the formulas are for or why anyone should trust the brand. The trust proof sits beneath the first screen, and the two products are presented by name rather than by goal, so the visitor has to do the comparison work themselves.
Because a good assistant asks how they can help before pointing at products. The current site shows the two pouches straight away. The redesign asks what the visitor wants to support, recommends a formula through a finder, and only then asks for the sale.
It is a single Our Supplements grid with a price sort. The cards do not say what is inside each formula or who it is for, so comparing the three products means opening all three pages. The redesign puts the decision making detail on the cards and adds goal tabs and the finder.
The long description is replaced with scannable facts, the one time and subscribe options sit side by side, and the complete routine cross sell appears at the add to cart. Delivery, returns and secure checkout move next to the button, and a comparison chart and downloadable label replace paragraphs of reading.
No. The formulas, the Daily Duo at 15 percent off and the 30 percent subscribe and save option all stay. The recommendation is to give those offers a reason, such as framing the Duo as one routine of six capsules across two moments in the day, rather than showing the discount as a bare number.
It is a short quiz in the redesigned homepage that asks what the visitor most wants to support and whether they avoid caffeine, then recommends a formula with a try first month option. It is the digital form of asking a customer how you can help them.
The audit advises against it for now. Ads have already brought traffic to the site, and the priority is making that traffic convert. Once the store is turning visitors into buyers, the owner can scale traffic with more confidence in both the website and the products.
The rating moved into the hero, reviews shown with real customer photos, the founders introduced by name and credentials as an applied biologist and a chemical engineer, a returns statement on the product page, and an ask the founders option for anyone still unsure.
The recording sets out three routes: leave the store as it is, implement the changes in house if the team has design, development and CRO skills, or have Convertica Studio build the optimised theme. The studio offers either a full theme build across every page type or a targeted fix of the areas most in need.
The recording runs 33 minutes. It audits the Everbright Labs homepage, collection page and product page in turn, then walks through a CRO optimised redesign of each of those three pages before closing with next steps and pricing.
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5-minute video teardownA personalized walkthrough of your store, recorded by Eva.
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Homepage & PDP reviewWhere attention leaks and buyers hesitate.
-
Mobile UX audit70% of your traffic — judged on its own terms.
-
Trust & credibility checkThe signals that make first-time buyers convert.
-
Prioritized CRO roadmapRanked by impact vs. effort, ready to ship.