Themes built to sell.

Each theme is one licence at one price — no tiers. You get the full Shopify OS 2.0 theme, all templates, sections and demo content structures shown on the live demo, the theme guide, and updates with bug fixes included.

No. Every theme ships with zero required apps — each capability in the matrix above ships inside the theme, where it would otherwise be an app subscription.

Yes. Every live theme has a full demo store — open it from the theme page and browse it like a customer. The demo password is printed next to the demo button.

Theme updates and bug fixes are included in the price. Feature requests, customisation and implementation are not included — those are quoted separately as custom development.

The themes are the patterns that kept recurring across audits, built once and properly. Buying one is the self-serve version of the same thinking; hiring the studio is the version shaped around your catalogue and your customers.

Each one is built for a single industry's buying journey rather than adapted to it: APOTHEA for fragrance and apothecary, Luminous Touch for routine-driven skincare, CandlePlus for seasonal candle brands, Voyager for considered travel gear, J Marquel for luxury watches, District Bangle for everyday jewelry. Start from how your customers decide, and the comparison table on this page puts the numbers side by side.

The CRO patterns that kept proving themselves in the studio's audits are built into the structure: guided finders and quizzes that read intent, reorderable buy-box blocks arranged in the order a decision needs, and honesty enforced in code — real automatic discounts, no faked urgency, proof gated until it is earned.

Because the categories decide differently. Luminous Touch carries up to 29 blocks for ingredient-heavy routine selling — capped at five above the button — while J Marquel carries four, because a five-figure watch needs a quiet page, not a stack of widgets. The count is a design position on how that buyer decides, not a feature race.

Every template ships demo-ready with designed empty states, and the demo content structures you see on each live demo store are part of the theme. Your product data drives the rest — the themes light up cards, filters and finders from your metafields.

Yes — customisation and implementation are quoted separately as custom development, by the same studio that built the themes. If what you need is closer to a storefront shaped entirely around your catalogue, that is the redesign service.