Paw Wraps CRO Audit
A CRO teardown of Paw Wraps covering the homepage, collection page and product page of a UK store selling matching harness and collar sets for little dogs, plus a full redesign.
Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.
All 35 projectsFour engagements, measured before and after. What changed, why it changed, and by how much.
All case studiesDiagnosis, design and development from one studio — so the recommendation and the build never disagree.
All five services160 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixReal Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.
A CRO teardown of Paw Wraps covering the homepage, collection page and product page of a UK store selling matching harness and collar sets for little dogs, plus a full redesign.
A CRO audit of Plaque Away, a dog dental powder store, covering the homepage, collection page and product page, and a redesign that adds a dosage quiz, clickable reviews and three ways to buy.
A CRO audit of a dog toy brand focused on brand identity, trust signals, shipping transparency, benefit-led copy, quiz funnels, product page clarity, bundles, and ad readiness.
Before
33 min
A CRO audit of a dog apparel brand focused on trust, emotional positioning, collection guidance, product page clarity, free shipping, reviews, and average order value growth.
Before
20 min
A CRO audit of an animal light therapy brand focused on repositioning the offer from reactive treatment to proactive wellness, improving trust, product guidance, and high-ticket product page conversion.
Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.
The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.
| Store | Industry | Watch | Issues | Fixes | Score |
|---|---|---|---|---|---|
| Paw Wraps CRO Audit | Small Dog Harnesses & Accessories | 29 min | 14 | 18 | 19/50 |
| Plaque Away CRO Audit | Dog Dental Care Supplements | 38 min | 15 | 17 | 20/50 |
| Chelsy's Toys CRO Audit | Dog Toys & Pet Enrichment | 28 min | 15 | 14 | 17/50 |
| Luna Leash CRO Audit | Pet Apparel & Dog Accessories | 33 min | 21 | 26 | 45/50 |
| Star Rider Wellness CRO Audit | Pet & Equine Wellness | 20 min | 22 | 25 | 15/50 |
Where attention leaks and buyers hesitate, section by section.
70% of your traffic — judged on its own terms.
The signals that make first-time buyers convert.
Filtering, merchandising and guidance from browse to buy.
Ranked by impact vs. effort, ready to ship.
Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.
A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.
Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.
Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.
Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.
Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.