WoW! Gotta Have It! CRO Audit
A 23 minute teardown of WoW! Gotta Have It!, a jewelry store already buying traffic, looking at why the homepage, the collection grid and the product page never guide a visitor to a confident purchase.
Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.
All 35 projectsFour engagements, measured before and after. What changed, why it changed, and by how much.
All case studiesDiagnosis, design and development from one studio — so the recommendation and the build never disagree.
All five services97 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixReal Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.
A 23 minute teardown of WoW! Gotta Have It!, a jewelry store already buying traffic, looking at why the homepage, the collection grid and the product page never guide a visitor to a confident purchase.
A 23 minute conversion audit of Key West Local Luxe, a Key West studio selling one of a kind handmade jewelry, covering the homepage, collection pages, product pages and a guided gift finder.
A 15 minute teardown of The Light Shines, covering the homepage, the general catalog and the product page, and how each one asks the shopper to do the store's selling for it.
Teardown
40 min
A CRO audit of a handmade bracelet and jewelry brand focused on welcome offers, collection guidance, product-in-action imagery, scannable descriptions, free shipping rewards, gifting, and average order value growth.
Teardown
20 min
A CRO audit of a handmade ocean-inspired jewelry store focused on trust building, premium price justification, emotional storytelling, guided collections, product page reassurance, engraving upsells, and average order value growth.
Teardown
13 min
A CRO audit of a handcrafted historic coin jewelry brand focused on guided buying paths, collection clarity, premium trust, objection handling, product page structure, mobile experience, and average order value growth.
Teardown
15 min
A CRO audit of a handmade jewelry and wearable art brand focused on single-promise positioning, guided discovery, collection filtering, buy-button reassurance, social proof, bundles, and a potential Wix to Shopify migration.
Teardown
13 min
A CRO audit of a custom jewelry and tribute merchandise shop focused on brand positioning, separate buying paths for individual and wholesale customers, collection organization, product specifications, trust signals, and average order value.
Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.
The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.
| Store | Industry | Watch | Issues | Fixes | Score |
|---|---|---|---|---|---|
| WoW! Gotta Have It! CRO Audit | Everyday Layering Jewelry | 23 min | 15 | 17 | 23/50 |
| Key West Local Luxe CRO Audit | Handmade Artisan Jewelry | 23 min | 16 | 18 | 19/50 |
| The Light Shines CRO Audit | Faith-Inspired Jewelry & Gifts | 15 min | 15 | 17 | 18/50 |
| Creations by Cherie CRO Audit | Handmade Bracelets & Jewelry | 40 min | 11 | 14 | 28/50 |
| Ocean Jewellery CRO Audit | Handmade Ocean-Inspired Jewelry | 20 min | 11 | 13 | 23/50 |
| Silver State Foundry CRO Audit | Handcrafted Historic Coin Jewelry | 13 min | 9 | 10 | 25/50 |
| BrownHaze CRO Audit | Handmade Jewelry & Wearable Art | 15 min | 12 | 15 | 22/50 |
| Eds Custom Shop CRO Audit | Custom Jewelry & Tribute Merchandise | 13 min | 11 | 13 | 22/50 |
| J Marquel Luxury Watch CRO Audit | Watches | 25 min | 12 | 14 | 24/50 |
Where attention leaks and buyers hesitate, section by section.
70% of your traffic — judged on its own terms.
The signals that make first-time buyers convert.
Filtering, merchandising and guidance from browse to buy.
Ranked by impact vs. effort, ready to ship.
Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.
A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.
Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.
Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.
Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.
Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.