Charleston Soy Works CRO Audit
A 32 minute CRO teardown of Charleston Soy Works, the candle and body oil brand, covering the homepage, collection page and product page, plus a redesign built around a guided scent journey.
Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.
All 35 projectsFour engagements, measured before and after. What changed, why it changed, and by how much.
All case studiesDiagnosis, design and development from one studio — so the recommendation and the build never disagree.
All five services97 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixReal Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.
A 32 minute CRO teardown of Charleston Soy Works, the candle and body oil brand, covering the homepage, collection page and product page, plus a redesign built around a guided scent journey.
A 34 minute teardown of Awe Brands, covering how the homepage, the skincare collection and the product page ask shoppers to pick between skincare and therapy devices on their own.
A 24 minute CRO teardown of OM Botanical's homepage, skincare collection page and product page, plus a redesign concept built around a routine quiz and a routine builder.
A three page teardown of Epifany True, the botanical scalp and skin care store, looking at how the homepage, the collection pages and the product page ask shoppers to pick their own formula.
Teardown
14 min
A CRO audit of a premium clip-in hair extension brand focused on above-the-fold clarity, guided shade selection, visual objection handling, virtual try-on, trust checkpoints, bundles, and average order value growth.
Teardown
13 min
A CRO audit of a Moroccan natural skincare brand focused on clearer positioning, shop-by-concern discovery, product card selling, objection handling, ritual education, social proof, and routine-based average order value growth.
Teardown
17 min
A CRO audit of a body oil and body literacy brand focused on commercial clarity, intent-based navigation, product comparison, strength and size guidance, objection handling, and routine-based order value growth.
Teardown
21 min
A CRO audit of a heritage custom fragrance and body care shop focused on homepage positioning, clear shopping paths, guided scent discovery, product education, objection handling, reviews, and order value growth.
Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.
The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.
| Store | Industry | Watch | Issues | Fixes | Score |
|---|---|---|---|---|---|
| Charleston Soy Works CRO Audit | Soy Candles & Body Oils | 32 min | 16 | 19 | 20/50 |
| Awe Brands CRO Audit | At-Home Beauty & Therapy Devices | 34 min | 16 | 18 | 26/50 |
| OM Botanical CRO Audit | Natural Skincare & Body Care | 24 min | 14 | 18 | 27/50 |
| Epifany True CRO Audit | Botanical Scalp & Skin Care | 18 min | 15 | 18 | 26/50 |
| VEXHair CRO Audit | Hair Extensions & Beauty | 14 min | 9 | 12 | 27/50 |
| Renaissance de Beaute CRO Audit | Moroccan Natural Skincare | 13 min | 10 | 13 | 22/50 |
| TDM Oils CRO Audit | Therapeutic Body Oils | 17 min | 9 | 11 | 27/50 |
| Lotions And Potions Inc CRO Audit | Custom Fragrance & Body Care | 21 min | 11 | 12 | 23/50 |
| Superweave CRO Audit | Hair Extensions & Wigs | 16 min | 10 | 12 | 21/50 |
| EZ Care CRO Audit | Beauty & Skin Care | 14 min | 11 | 11 | 21/50 |
| Cosmetics Product Page CRO Audit | Beauty & Cosmetics | 26 min | 12 | 15 | 34/50 |
Where attention leaks and buyers hesitate, section by section.
70% of your traffic — judged on its own terms.
The signals that make first-time buyers convert.
Filtering, merchandising and guidance from browse to buy.
Ranked by impact vs. effort, ready to ship.
Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.
A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.
Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.
Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.
Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.
Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.