FillJoy CRO Audit
A CRO teardown of FillJoy, a Shopify store selling one children's comfort pillow in 18 animal characters, covering the home page, collection page and product page, with a full redesign of each.
Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.
All 35 projectsFour engagements, measured before and after. What changed, why it changed, and by how much.
All case studiesDiagnosis, design and development from one studio — so the recommendation and the build never disagree.
All five services105 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixReal Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.
A CRO teardown of FillJoy, a Shopify store selling one children's comfort pillow in 18 animal characters, covering the home page, collection page and product page, with a full redesign of each.
A teardown of how Capite Discoveries presents its lessons, ebooks, and membership products, and why parents land on the site without a way to browse, compare, or decide what to buy.
Teardown
22 min
A CRO audit of a kids military uniform brand focused on trust placement, guided navigation, gifting, price justification, shipping transparency, bundles, and average order value growth.
Teardown
17 min
A CRO audit of a bamboo children's sleepwear brand focused on parent-first messaging, guided shopping paths, collection merchandising, sizing confidence, objection handling, product page hierarchy, and bundle-driven order value.
Before
32 min
A CRO audit of a children's nature book website focused on emotional positioning, parent-child connection, product clarity, funnel structure, and conversion improvement.
Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.
The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.
| Store | Industry | Watch | Issues | Fixes | Score |
|---|---|---|---|---|---|
| FillJoy CRO Audit | Children's Comfort Pillows | 35 min | 14 | 18 | 21/50 |
| Capite Discoveries CRO Audit | Children's Educational Media | 14 min | 12 | 16 | 16/50 |
| Trooper Clothing CRO Audit | Kids Military Uniforms & Apparel | 22 min | 13 | 13 | 22/50 |
| Tiny Snugs CRO Audit | Children's Bamboo Sleepwear | 17 min | 10 | 12 | 26/50 |
| Children's Nature Books CRO Audit | Children's Books & Education | 32 min | 12 | 15 | 26/50 |
Where attention leaks and buyers hesitate, section by section.
70% of your traffic — judged on its own terms.
The signals that make first-time buyers convert.
Filtering, merchandising and guidance from browse to buy.
Ranked by impact vs. effort, ready to ship.
Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.
A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.
Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.
Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.
Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.
Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.