InZoneU CRO Audit
A 35 minute teardown of InZoneU's homepage, collection page and product page, plus a custom redesign built to turn a product catalogue into a guided buying journey.
Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.
All 35 projectsFour engagements, measured before and after. What changed, why it changed, and by how much.
All case studiesDiagnosis, design and development from one studio — so the recommendation and the build never disagree.
All five services97 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixReal Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.
A 35 minute teardown of InZoneU's homepage, collection page and product page, plus a custom redesign built to turn a product catalogue into a guided buying journey.
A 27 minute teardown of Hydromi's homepage, catalog page and product page, plus a redesigned concept that guides shoppers to the right hydrogen device instead of leaving them to guess.
A 24 minute CRO teardown of Major Health Foods, a supplement retailer trading since 1982, looking at how the homepage, the collection pages and the product page guide a shopper to a decision.
A review of the Scooters HQ homepage, collection pages and product pages, covering why a store with strong brand distribution reads as a catalog instead of a guided buying experience.
Teardown
15 min
A CRO audit of an orthotic insole brand focused on hero messaging, trust placement, guided product finding, condition-based navigation, scannable product copy, review presentation, and bundle-driven order value.
Before
42 min
A CRO audit of a heart health supplement product page focused on trust, audience fit, product positioning, safety concerns, outcome-led messaging, and conversion improvement.
Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.
The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.
| Store | Industry | Watch | Issues | Fixes | Score |
|---|---|---|---|---|---|
| InZoneU CRO Audit | Skin, Body & Wellness Supplements | 35 min | 16 | 18 | 20/50 |
| Hydromi CRO Audit | Hydrogen Water Devices | 27 min | 15 | 18 | 17/50 |
| Major Health Foods CRO Audit | Supplements & Wellness Retail | 24 min | 15 | 18 | 22/50 |
| Scooters HQ CRO Audit | Mobility Scooters & Accessories | 36 min | 16 | 24 | 22/50 |
| Footminders CRO Audit | Orthotic Insoles & Foot Care | 15 min | 10 | 14 | 29/50 |
| Tikva CRO Audit | Health Supplements | 42 min | 16 | 19 | 28/50 |
Where attention leaks and buyers hesitate, section by section.
70% of your traffic — judged on its own terms.
The signals that make first-time buyers convert.
Filtering, merchandising and guidance from browse to buy.
Ranked by impact vs. effort, ready to ship.
Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.
A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.
Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.
Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.
Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.
Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.