Free CRO teardowns

See exactly what we'd change — before we change it.

Real Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.

148

Teardowns published

2,016

Issues found

2,440

Fixes suggested

60.9 hrs

Of recorded tape

Every teardown

9 teardowns

Redesign frames not yet published 26 min

Artisan Cookie Gift Boxes

Sugar Rush Confectioners CRO Audit

A CRO teardown of Sugar Rush Confectioners, a cookie and gift box shop. It covers the homepage, collection page and product page, plus redesigned versions that guide visitors to the right gift.

Audit score 19/50

B U T P C

14 issues · 17 fixes Watch the teardown

Redesign frames not yet published 19 min

Gourmet Cotton Candy

Brian's Gourmet CRO Audit

A page by page teardown of Brian's Gourmet, a gourmet cotton candy store, covering the homepage, collection page and product page, plus a guided redesign built around flavor choice and larger orders.

Audit score 19/50

B U T P C

12 issues · 13 fixes Watch the teardown

Redesign frames not yet published 31 min

Gourmet Gift Baskets

Ronda's Gourmet Gifts CRO Audit

A CRO audit of Ronda's Gourmet Gifts covering the homepage, collection page and product page, with a redesign concept that turns a basket catalog into a guided gift buying journey.

Audit score 16/50

B U T P C

14 issues · 18 fixes Watch the teardown

From the Battle Ready Coffee video teardown

Teardown 32 min

Veteran-Owned Coffee & Tea

Battle Ready Coffee CRO Audit

A CRO audit of Battle Ready Coffee, a veteran-owned coffee and tea store, covering the homepage, the tea collection and a product page, with a redesign built around a guided brew finder.

Audit score 19/50

B U T P C

13 issues · 18 fixes Watch the teardown

From the Mill Creek Farms video teardown

Teardown 32 min

Pecans, Honey & Farm Gifts

Mill Creek Farms CRO Audit

A 32 minute teardown of a Georgia pecan and honey farm store, looking at why paid Google traffic browses the catalogue and leaves without a clear path to a purchase.

Audit score 19/50

B U T P C

16 issues · 21 fixes Watch the teardown

Teardown 28 min

Air-Roasted Specialty Coffee

248 Roasters CRO Audit

A 28 minute teardown of 248 Roasters, a Michigan air-roasted coffee brand, covering the homepage, the shop coffee collection, a product page, and a redesigned guided buying journey.

Audit score 19/50

B U T P C

15 issues · 19 fixes Watch the teardown

Redesign frames not yet published 17 min

Specialty Coffee & Tea

EleganceBrew CRO Audit

A 17 minute CRO audit of EleganceBrew, a specialty coffee and tea store, covering the homepage, the coffee collection page and the Six Bean Blend product page, plus a redesign direction for each.

Audit score 20/50

B U T P C

16 issues · 20 fixes Watch the teardown

Teardown 14 min

Brewed Cacao Beverages

Choffy CRO Audit

A CRO audit of a brewed cacao coffee-alternative brand focused on category education, hero clarity, comparison messaging, collection decision cues, product page reassurance, subscriptions, and average order value growth.

Audit score 27/50

B U T P C

9 issues · 12 fixes Watch the teardown

How to read a teardown

Three ways in, depending on your hurry.

01

Two minutes — the scorecard

Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
02

Twelve minutes — the findings

Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
03

Thirty minutes — the tape

The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.

The full index

Every teardown, in one table.

The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.

Every free Shopify CRO audit published by Convertica Studio
Store	Industry	Watch	Issues	Fixes	Score
Sugar Rush Confectioners CRO Audit	Artisan Cookie Gift Boxes	26 min	14	17	19/50
Brian's Gourmet CRO Audit	Gourmet Cotton Candy	19 min	12	13	19/50
Ronda's Gourmet Gifts CRO Audit	Gourmet Gift Baskets	31 min	14	18	16/50
Battle Ready Coffee CRO Audit	Veteran-Owned Coffee & Tea	32 min	13	18	19/50
Mill Creek Farms CRO Audit	Pecans, Honey & Farm Gifts	32 min	16	21	19/50
248 Roasters CRO Audit	Air-Roasted Specialty Coffee	28 min	15	19	19/50
EleganceBrew CRO Audit	Specialty Coffee & Tea	17 min	16	20	20/50
Choffy CRO Audit	Brewed Cacao Beverages	14 min	9	12	27/50
Sicily Girl CRO Audit	Premium Olive Oil & Italian Specialty Foods	12 min	10	12	26/50

Showing 9 of 9

How an audit is run

Every teardown follows the same five passes.

Homepage & PDP review

Where attention leaks and buyers hesitate, section by section.

Mobile UX audit

70% of your traffic — judged on its own terms.

Trust & credibility check

The signals that make first-time buyers convert.

Collection & discovery

Filtering, merchandising and guidance from browse to buy.

Prioritized CRO roadmap

Ranked by impact vs. effort, ready to ship.

Quick answers

Everything people ask before requesting one.

Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.

A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.

Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.

Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.

Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.

Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.

Free CRO audit

See what's quietly costing you sales.

Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.

Get my free audit Book a discovery call

Takes about 40 seconds. No call required.

What's included

5-minute video teardown

A personalized walkthrough of your store, recorded by Eva.
Homepage & PDP review

Where attention leaks and buyers hesitate.
Mobile UX audit

70% of your traffic — judged on its own terms.
Trust & credibility check

The signals that make first-time buyers convert.
Prioritized CRO roadmap

Ranked by impact vs. effort, ready to ship.

Selected work

Case studies

What we do

The audit library

Shopify themes

See exactly what we'd change — before we change it.

Every teardown

Sugar Rush Confectioners CRO Audit

Brian's Gourmet CRO Audit

Ronda's Gourmet Gifts CRO Audit

Battle Ready Coffee CRO Audit

Mill Creek Farms CRO Audit

248 Roasters CRO Audit

EleganceBrew CRO Audit

Choffy CRO Audit

Three ways in, depending on your hurry.

Two minutes — the scorecard

Twelve minutes — the findings

Thirty minutes — the tape

Every teardown, in one table.

Every teardown follows the same five passes.

Homepage & PDP review

Mobile UX audit

Trust & credibility check

Collection & discovery

Prioritized CRO roadmap

Everything people ask before requesting one.

Are these Shopify CRO audits really free?

What is included in a Convertica CRO audit?

How long is each teardown?

What kinds of stores do you audit?

How do I get an audit of my own store?

What do the audit scores mean?

See what's quietly costing you sales.