Free CRO teardowns

See exactly what we'd change — before we change it.

Real Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.

148

Teardowns published

2,016

Issues found

2,440

Fixes suggested

60.9 hrs

Of recorded tape

Every teardown

39 teardowns

Redesign frames not yet published 39 min

Hand Block Printed Clothing

Dilli Grey CRO Audit

A CRO teardown of Dilli Grey's homepage, collection page and product page. It shows where a distinctive range of hand block printed clothing is laid out like a catalog when the site should be selling it.

Audit score 17/50

B U T P C

14 issues · 17 fixes Watch the teardown

Redesign frames not yet published 26 min

Music-Inspired Casual Apparel

Above Average Clothing CRO Audit

A CRO teardown of Above Average Clothing's homepage, collection pages and product page, with a redesign built around kits, a Find Your Kit quiz, open filters and a product page that keeps selling.

Audit score 28/50

B U T P C

14 issues · 18 fixes Watch the teardown

Redesign frames not yet published 25 min

Gym Wear & Training Apparel

JAG London CRO Audit

A CRO teardown of JAG London's homepage, women's collection page and product page, followed by a redesign concept built around a kit finder, training routes and stronger trust.

Audit score 20/50

B U T P C

13 issues · 18 fixes Watch the teardown

Redesign frames not yet published 31 min

Streetwear & Everyday Apparel

Fernwell CRO Audit

A page by page teardown of Fernwell's homepage, catalog and product page, showing where visitors hesitate and what a guided, trust building path would change.

Audit score 16/50

B U T P C

12 issues · 16 fixes Watch the teardown

Redesign frames not yet published 22 min

Modest Menswear Thobes

Sujud Collection CRO Audit

A CRO teardown of Sujud Collection's homepage, shop page and product page, showing why a new quarter-zip thobe needs explaining before visitors will buy, plus a full redesign concept.

Audit score 13/50

B U T P C

13 issues · 17 fixes Watch the teardown

Redesign frames not yet published 25 min

Personalized Gift Apparel & Mugs

Press Personal Co CRO Audit

A CRO teardown of Press Personal Co's homepage, collection pages and product pages, followed by a redesign concept built around guided gift discovery and buyer reassurance.

Audit score 19/50

B U T P C

14 issues · 18 fixes Watch the teardown

Redesign frames not yet published 29 min

Women's Boutique Clothing

CBBoutique CRO Audit

A CRO teardown of CBBoutique's homepage, collection pages and product pages, showing why a strong curated boutique reads like a catalogue online and how a stylist led redesign changes that.

Audit score 23/50

B U T P C

13 issues · 18 fixes Watch the teardown

Redesign frames not yet published 25 min

Faith-Based Apparel & Gifts

Faith Covenant CRO Audit

A teardown of the Faith Covenant homepage, collection page and product page, showing why a faith based apparel and gift store with a strong catalog leaves visitors to find the right product alone.

Audit score 20/50

B U T P C

12 issues · 15 fixes Watch the teardown

How to read a teardown

Three ways in, depending on your hurry.

01

Two minutes — the scorecard

Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
02

Twelve minutes — the findings

Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
03

Thirty minutes — the tape

The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.

The full index

Every teardown, in one table.

The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.

Every free Shopify CRO audit published by Convertica Studio
Store	Industry	Watch	Issues	Fixes	Score
Dilli Grey CRO Audit	Hand Block Printed Clothing	39 min	14	17	17/50
Above Average Clothing CRO Audit	Music-Inspired Casual Apparel	26 min	14	18	28/50
JAG London CRO Audit	Gym Wear & Training Apparel	25 min	13	18	20/50
Fernwell CRO Audit	Streetwear & Everyday Apparel	31 min	12	16	16/50
Sujud Collection CRO Audit	Modest Menswear Thobes	22 min	13	17	13/50
Press Personal Co CRO Audit	Personalized Gift Apparel & Mugs	25 min	14	18	19/50
CBBoutique CRO Audit	Women's Boutique Clothing	29 min	13	18	23/50
Faith Covenant CRO Audit	Faith-Based Apparel & Gifts	25 min	12	15	20/50
B1 Gear Store CRO Audit	Faith-Based Message Tees	36 min	12	16	16/50
StrykZone CRO Audit	Faith & Motivational Apparel	36 min	14	18	17/50
Rose's Colored Designs CRO Audit	Mama Themed Graphic Apparel	39 min	15	18	23/50
Boutique Sales Chic CRO Audit	Women's Boutique Dresses	29 min	13	16	22/50
Christopher Rey CRO Audit	Licensed Collegiate Apparel	27 min	14	18	18/50
Lifessentials CRO Audit	Men's & Women's Everyday Apparel	19 min	13	17	16/50
Frederick Johnson CRO Audit	Novelty Graphic Apparel & Wall Art	23 min	12	15	25/50
Urban Phitz Inc Vintage Designs CRO Audit	Vintage Streetwear & Sneakers	26 min	16	20	16/50
Lorie's Lavender Boutique CRO Audit	Women's Boutique Apparel & Curvy Sizes	18 min	15	18	18/50
Calvinist Apparel CRO Audit	Faith-Based Streetwear Apparel	27 min	16	20	21/50
Mandotos CRO Audit	Curated Fashion & Accessories	24 min	16	18	18/50
Rick Cuza Entertainment CRO Audit	Faith-Based Personalized Apparel	26 min	15	18	13/50
Crystal's Creations CRO Audit	Competitive Ballroom Dancewear	41 min	16	20	17/50
Audacity In Black CRO Audit	Statement Apparel & Slogan Tees	26 min	17	24	20/50
ColorFlow Skating CRO Audit	Figure Skating Apparel	24 min	16	18	20/50
Palms Open CRO Audit	Faith-Based Headwear	19 min	11	13	23/50
HeavyTShirt CRO Audit	Heavyweight Cotton T-Shirts	15 min	10	13	24/50
TableTop CRO Audit	Tabletop Gaming Apparel	11 min	9	10	24/50
The Velvet Willow CRO Audit	Fashion & Lifestyle Boutique	14 min	10	12	23/50
Wicked Reality CRO Audit	Dark Humor & Gothic Apparel	12 min	10	10	22/50
Boujee Ts CRO Audit	Women's Tennis & Lifestyle Apparel	13 min	13	12	25/50
Paw Signals CRO Audit	Graphic Tees & Apparel	17 min	14	14	20/50
Rooted In Scripture CRO Audit	Faith-Based Apparel & Gifts	17 min	11	15	17/50
LuluWrap CRO Audit	Silk Chiffon Wraps & Accessories	18 min	11	13	25/50
Rugby Girl CRO Audit	Rugby Apparel & Gifts	min	13	14	23/50
WoW Wisdom CRO Audit	Faith-Based Apparel	12 min	8	12	25/50
GotBak Active Wear CRO Audit	Activewear & Performance Apparel	30 min	24	20	18/50
Only Shapewear CRO Audit	Shapewear & Fashion	36 min	21	24	13/50
BlueCollaz CRO Audit	Workwear & Apparel	36 min	18	21	17/50
KoolMedz Apparel CRO Audit	Apparel & Lifestyle	38 min	12	15	25/50
Love Lingo Apparel CRO Audit	Apparel & Lifestyle	38 min	12	15	31/50

Showing 39 of 39

How an audit is run

Every teardown follows the same five passes.

Homepage & PDP review

Where attention leaks and buyers hesitate, section by section.

Mobile UX audit

70% of your traffic — judged on its own terms.

Trust & credibility check

The signals that make first-time buyers convert.

Collection & discovery

Filtering, merchandising and guidance from browse to buy.

Prioritized CRO roadmap

Ranked by impact vs. effort, ready to ship.

Quick answers

Everything people ask before requesting one.

Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.

A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.

Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.

Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.

Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.

Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.

Free CRO audit

See what's quietly costing you sales.

Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.

Get my free audit Book a discovery call

Takes about 40 seconds. No call required.

What's included

5-minute video teardown

A personalized walkthrough of your store, recorded by Eva.
Homepage & PDP review

Where attention leaks and buyers hesitate.
Mobile UX audit

70% of your traffic — judged on its own terms.
Trust & credibility check

The signals that make first-time buyers convert.
Prioritized CRO roadmap

Ranked by impact vs. effort, ready to ship.

Selected work

Case studies

What we do

The audit library

Shopify themes

See exactly what we'd change — before we change it.

Every teardown

Dilli Grey CRO Audit

Above Average Clothing CRO Audit

JAG London CRO Audit

Fernwell CRO Audit

Sujud Collection CRO Audit

Press Personal Co CRO Audit

CBBoutique CRO Audit

Faith Covenant CRO Audit

Three ways in, depending on your hurry.

Two minutes — the scorecard

Twelve minutes — the findings

Thirty minutes — the tape

Every teardown, in one table.

Every teardown follows the same five passes.

Homepage & PDP review

Mobile UX audit

Trust & credibility check

Collection & discovery

Prioritized CRO roadmap

Everything people ask before requesting one.

Are these Shopify CRO audits really free?

What is included in a Convertica CRO audit?

How long is each teardown?

What kinds of stores do you audit?

How do I get an audit of my own store?

What do the audit scores mean?

See what's quietly costing you sales.