Urban Phitz Inc Vintage Designs CRO Audit
A 26 minute CRO teardown of a vintage streetwear and sneaker store that reads as a catalog, covering the homepage, the collection page, the product page and a redesigned buying journey.
Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.
All 35 projectsFour engagements, measured before and after. What changed, why it changed, and by how much.
All case studiesDiagnosis, design and development from one studio — so the recommendation and the build never disagree.
All five services97 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixReal Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.
A 26 minute CRO teardown of a vintage streetwear and sneaker store that reads as a catalog, covering the homepage, the collection page, the product page and a redesigned buying journey.
A full teardown of Lorie's Lavender Boutique, a women's boutique selling dresses, tops, bottoms and curvy sizes, covering the near empty homepage, the unfiltered collection grid and the silent product page.
A 27 minute teardown of Calvinist Apparel, a faith and fashion streetwear brand, covering the homepage, the collection page, the product page and a strategic redesign concept.
A 24 minute CRO teardown of Mandotos, a curated fashion and accessories store, covering the homepage, a collection page and a product page, plus a redesigned concept for all three.
A 26 minute teardown of a Printify storefront selling faith apparel and personalized gifts, covering the homepage, a collection page, the product page, and a redesigned concept built on guided buying.
A 41 minute teardown of Crystal's Creations, covering the homepage, the tango dress collection, one product page, and a guided buying redesign built around the abandoned cart problem.
A walkthrough of the Audacity In Black homepage, T-shirts collection and product page, showing why strong statement apparel and solid reviews are not turning into orders.
A walkthrough of the ColorFlow Skating homepage, socks collection and product page, showing where skaters hesitate and what a guided buying experience would change.
Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.
The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.
| Store | Industry | Watch | Issues | Fixes | Score |
|---|---|---|---|---|---|
| Urban Phitz Inc Vintage Designs CRO Audit | Vintage Streetwear & Sneakers | 26 min | 16 | 20 | 16/50 |
| Lorie's Lavender Boutique CRO Audit | Women's Boutique Apparel & Curvy Sizes | 18 min | 15 | 18 | 18/50 |
| Calvinist Apparel CRO Audit | Faith-Based Streetwear Apparel | 27 min | 16 | 20 | 21/50 |
| Mandotos CRO Audit | Curated Fashion & Accessories | 24 min | 16 | 18 | 18/50 |
| Rick Cuza Entertainment CRO Audit | Faith-Based Personalized Apparel | 26 min | 15 | 18 | 13/50 |
| Crystal's Creations CRO Audit | Competitive Ballroom Dancewear | 41 min | 16 | 20 | 17/50 |
| Audacity In Black CRO Audit | Statement Apparel & Slogan Tees | 26 min | 17 | 24 | 20/50 |
| ColorFlow Skating CRO Audit | Figure Skating Apparel | 24 min | 16 | 18 | 20/50 |
| Palms Open CRO Audit | Faith-Based Headwear | 19 min | 11 | 13 | 23/50 |
| HeavyTShirt CRO Audit | Heavyweight Cotton T-Shirts | 15 min | 10 | 13 | 24/50 |
| TableTop CRO Audit | Tabletop Gaming Apparel | 11 min | 9 | 10 | 24/50 |
| The Velvet Willow CRO Audit | Fashion & Lifestyle Boutique | 14 min | 10 | 12 | 23/50 |
| Wicked Reality CRO Audit | Dark Humor & Gothic Apparel | 12 min | 10 | 10 | 22/50 |
| Boujee Ts CRO Audit | Women's Tennis & Lifestyle Apparel | 13 min | 13 | 12 | 25/50 |
| Paw Signals CRO Audit | Graphic Tees & Apparel | 17 min | 14 | 14 | 20/50 |
| Rooted In Scripture CRO Audit | Faith-Based Apparel & Gifts | 17 min | 11 | 15 | 17/50 |
| LuluWrap CRO Audit | Silk Chiffon Wraps & Accessories | 18 min | 11 | 13 | 25/50 |
| Rugby Girl CRO Audit | Rugby Apparel & Gifts | min | 13 | 14 | 23/50 |
| WoW Wisdom CRO Audit | Faith-Based Apparel | 12 min | 8 | 12 | 25/50 |
| GotBak Active Wear CRO Audit | Activewear & Performance Apparel | 30 min | 24 | 20 | 18/50 |
| Only Shapewear CRO Audit | Shapewear & Fashion | 36 min | 21 | 24 | 13/50 |
| BlueCollaz CRO Audit | Workwear & Apparel | 36 min | 18 | 21 | 17/50 |
| KoolMedz Apparel CRO Audit | Apparel & Lifestyle | 38 min | 12 | 15 | 25/50 |
| Love Lingo Apparel CRO Audit | Apparel & Lifestyle | 38 min | 12 | 15 | 31/50 |
Where attention leaks and buyers hesitate, section by section.
70% of your traffic — judged on its own terms.
The signals that make first-time buyers convert.
Filtering, merchandising and guidance from browse to buy.
Ranked by impact vs. effort, ready to ship.
Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.
A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.
Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.
Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.
Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.
Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.