Paw Signals CRO audit

A new visitor lands on the site and cannot tell what the brand is, who it is for, or what it stands for. The first impression skips positioning entirely.

Establish social proof with customer testimonials before the closing call to action.

The page jumps straight into new arrivals before building any story or trust, leaving visitors to interpret the brand on their own.

Tell visitors it is safe to buy — trust messaging belongs on the collection page too, not just the homepage.

A collection block on the homepage cannot be clicked, breaking the path a visitor expects to follow.

A Gemini logo appears on product imagery, which signals AI-generated content and creates mistrust.

After long scrolling, content blocks appear with no heading or information explaining what the visitor is looking at.

Use the opening sections to establish trust and state guarantees, so visitors feel safe before they are asked to shop.

A first-order discount is shown to everyone with no reason given, implying products are priced higher than their real value and creating a trust issue instead of driving purchases.

Move the first-order discount into retargeting for selected people, or offer free shipping instead — let users earn their discount rather than handing it to everyone.

The page never shows that anyone has used the products and never explains how shipping or returns work, so the visitor's trust is not won at any point.

After the buy box, add a bundle offer, testimonials, FAQs, and then related products, giving the page several more chances to convert before the visitor leaves.

The homepage is essentially a grid of products. Visitors are left exploring instead of being guided to the best categories, popular choices, or a clear next step.

Guide visitors into categories and funnels toward the best buying path instead of letting them figure it out on their own.

Every product on the collection page is discounted. If everything is on sale, nothing is on sale — and for a new store this undermines pricing credibility.

Only two default Shopify filters exist, so shoppers cannot narrow the range and must skim through everything to find what they need.

There are no best seller, new, or top rated tags, so first-time visitors get no safe entry point. A well-built collection page pre-convinces shoppers and makes them far more likely to convert on the product page.

Give shoppers useful filters and sorting plus best seller, new, and top rated badges to reduce cognitive load and ease decisions.

Title, price, colors, and sizes are shown, but the questions buyers actually ask — how it fits, what the fabric feels like, when it ships, whether it can be returned — go unanswered.

The page ends right after the product information and jumps into a collection grid, with no objection handling, quality story, testimonials, or FAQs.

Surround the add-to-cart area with reasons to buy now: 30-day returns, free shipping, garment-dyed cotton, printed in the USA, and a short, scannable description.