Homepage
The whole page in two columns: an opening that says who the store is for, routes into fashion, shoes and accessories, a short edit of featured pieces, and the footer.
CRO teardown
Curated Fashion & Accessories
Mandotos CRO Audit
A 24 minute CRO teardown of Mandotos, a curated fashion and accessories store, covering the homepage, a collection page and a product page, plus a redesigned concept for all three.
16
Issues found
18
Fixes proposed
24
Minutes of tape
3.6
Overall / 10
24 min watch
01The teardown
Watch the full 24-minute recording.
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02Executive summary
What we found.
Mandotos is bringing roughly a hundred visitors a day to the site, mostly from social media, which is a real signal that the products have demand and that the audience is already interested. The collection itself is strong, product names, prices, colours and sizes are easy to find on the product page, and the store has a large body of reviews to draw on.
The issue the audit found is not the products, it is the presentation layer. On landing, a discount overlay, an email capture, an ask anything widget, a cookie notice, a gift pop up, a recently ordered notification and a rewards pop up all compete for attention. Every one of them interrupts a visitor who may have been close to deciding.
Behind the overlays, the same pattern repeats down the funnel. The homepage jumps straight into products before saying who the store is or who it serves, and it opens with a women's shirt that signals the whole store to a male visitor. The collection page is an infinite scroll with no filters, so nothing narrows the choice.
On the product page, buy one, buy two, buy three tiers and a jumping sticky cart read cheap, and a women's shirt is cross sold with men's shoes. The direction is to make every page hand the visitor to the next one: the homepage builds trust and routes, the collection page narrows, the product page removes the reasons not to buy.
03The verdict
Problem, opportunity, impact
Core problem
Four or five pop ups and overlays fire on landing, and behind them sits a wall of products with no guided path, so visitors carry the whole job of working out what the store is and what to buy.
Main opportunity
Mandotos already has traffic arriving from social and a collection worth browsing. Presented as a brand, with routes on the homepage, filters on the collection page and answers near the buy box, the same visitors can buy with confidence.
Estimated impact
A cleaner landing experience, a collection page that narrows choices and a product page that answers fit, delivery and returns would let the daily social traffic convert instead of scrolling and leavi
04How we audited
Scored across five dimensions.
3.6
Overall
Five dimensions, each scored out of ten.
The five passes
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01
Homepage & PDP review Where attention leaks and buyers hesitate, section by section.
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02
Mobile UX audit 70% of your traffic — judged on its own terms.
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03
Trust & credibility check The signals that make first-time buyers convert.
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04
Collection & discovery Filtering, merchandising and guidance from browse to buy.
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05
Prioritized CRO roadmap Ranked by impact vs. effort, ready to ship.
5 of 5 dimensions scoring four or below
Branding
4/10
UX
3/10
Trust
4/10
Product Page
4/10
Conversion
3/10
05What we'd fix
Every issue, paired with its fix.
16 issues found, 18 fixes proposed.
Problems identified
Four Or Five Pop Ups Fire On Landing
A special discount overlay, an email capture, an ask anything widget, a cookie notice, a gift pop up and a rewards pop up all appear on arrival, and a recently ordered notification keeps reappearing every few seconds.
Pop Ups Make The Mobile Site Barely Usable
On a phone the same stack of overlays leaves almost nothing a visitor can do without dismissing one box after another before they reach the products.
Signups Are Being Collected Instead Of Sales
The overlays may be gathering email addresses, but they interrupt visitors at the point of decision and none of them move somebody closer to placing an order.
The Navigation Carries Too Many Options
The nav tries to expose the whole curated range at once, which leaves a visitor scanning a long list rather than seeing a small number of clear routes into the store.
The Homepage Reads As A Dropship Store
The overall look and copy give the feel of a store reselling other vendors' products rather than a brand, which works against every trust signal on the site.
The Homepage Opens Before Saying Who The Store Is
The page goes straight into a collection without answering who Mandotos is, who it serves, or why a visitor should trust it, so the first three seconds do no work.
The First Product Signals A Women's Only Store
Leading the homepage with a women's shirt and a run of images tells a male visitor in advance that the store is not for him, even though the range covers men as well.
The Homepage Is Product Grids Stacked On Product Grids
After the first collection comes the new edit and then more products, with no teaching and no path, so a visitor faces mixed signals and no way to decide what to look at.
The Collection Page Does Not Narrow Anything
It presents an infinite scroll of products with no way to filter by size, colour or product type, so finding a specific shirt or trouser depends on scrolling until something happens to catch the eye.
The Collection Page Also Feels Like A Reseller Catalogue
The presentation reads as a curated list of other people's products rather than a brand's own range, which is the same impression the homepage gives.
Product Reviews Are Missing From The Product Page
The store has a large body of reviews, but the product page shows none of that weight, so the strongest available trust signal is sitting unused.
Buy One, Buy Two, Buy Three Tiers Look Cheap
The quantity discount block appears on every product because it comes from one shared template, and it undercuts the premium positioning the store is trying to hold.
The Sticky Cart Button Jumps And Creates Noise
A pop up cart element moves around the product page as the visitor scrolls, which adds distraction at exactly the point where somebody is deciding whether to hand over a card.
Cross Sells Pair Women's Clothing With Men's Shoes
The customers also bought block on a women's shirt suggests men's shoes, so the recommendations actively signal that nothing on the page is considered.
Product Information Arrives Unorganised
The product description comes through from the supplier as it is, so specification, fabric and fit details sit in a block rather than being arranged for somebody making a decision.
Decision Questions Are Not Answered Near The Buy Box
Fit, delivery timing and returns are the questions that stop a purchase, and none of them are answered beside the add to cart button where they would do their work.
Recommendations
Remove Every Pop Up And Overlay From The Site
This is the single change the store can make itself today. Take out the discount, email, gift, rewards, ask anything and recently ordered boxes and let visitors see the store.
Rebuild The Navigation As A Structured Mega Menu
Group the range into clear categories with visible sub levels, so the breadth of the collection becomes an asset a visitor can navigate rather than a list they have to read.
Answer Three Questions Above The Fold
Tell a visitor who Mandotos is, who the store is for, and why they can trust it, before any product appears. That is the work the first three seconds have to do.
Add Trust Signals Directly Below The Opening Section
Follow the positioning with a band of credibility elements so the confidence is established before the visitor is asked to look at anything for sale.
Cut The Homepage Down To Six Featured Products
Show a small, deliberate selection instead of stacked grids, so the homepage feels curated by the brand rather than dumped from a catalogue.
Give The Homepage Clear Routes Into The Range
Offer entry points such as fashion, shoes and accessories so a visitor picks the direction that matches what they came for instead of exploring on their own.
Add Seasonal Picks And New Arrivals Sections
Use a this season block and a new this week block to give returning social traffic a reason to look again, and to give the homepage a sense of a store being tended.
Open Collection Pages With Shop By Type
On men's clothing, lead with shirts, pants, jeans, activewear, formal, jackets and T shirts so a visitor lands on a route to the product rather than the top of an endless grid.
Add Shop By Occasion To The Collection Pages
A second grouping by occasion gives visitors who know the situation but not the garment a way in, which is how a lot of clothing buying actually starts.
Build Real Filters On Size, Colour, Fit, Material And Price
The job of a collection page is to help somebody find the right product, so give them the controls to narrow the range down to what they can actually wear.
Open The Product Page With Trust, Then The Images
Lead with the credibility elements and follow with a clean set of product images that show the item in use, rather than a dense block of supplier photography.
Put Fit, Delivery And Returns Beside The Buy Box
Add a size and fit guide, the free shipping over fifty threshold, an arrival estimate and the returns terms next to the add to cart button where the hesitation happens.
Add A Why This Shirt Section To The Product Page
Give a short argument for the specific product, covering fabric, cuffs, sleeves and how to wear it, so the visitor is impressed before any offer is mentioned.
Show The Total Review Count As A Store Wide Signal
Where per product reviews are thin, present the overall count across the range so the volume of feedback the store already has starts building confidence.
Replace Quantity Discounts With A Complete The Look Bundle
Offer the shirt with the matching trousers and sneakers as one add, so average order value comes from a styled outfit rather than a tiered discount.
Fix The Cross Sells To Match The Product In View
Related products on a women's shirt should be women's items. Recommendations that ignore the category tell a visitor the store is not paying attention.
Add A Comparison And A Reassurance Block
Show how the different shirts differ, and follow with a what if this is not right section, so the last two objections are handled on the page itself.
Plan A Second Product Template For Non Clothing Lines
The clothing layout will not fit every category in a curated range, so map which product types need their own treatment before the build starts.
06The redesign
The version we'd build.
A concept redesign of MANDOTOS, a curated fashion and accessories store. Homepage, collection, product page, bag, mega menu, search and the phone screens, built from the findings of a conversion audit of the live store. On arrival the live store stacks a discount box, an email capture, a chat widget, a cookie notice and more on top of the products, and the homepage goes straight into a grid without saying who the store is for. The collection has no way to narrow the range, and the product page leaves fit, delivery and returns unanswered beside the button. We open with who MANDOTOS is and who it serves, then give the visitor clear routes into the range. The collection starts with shop by type and by occasion, the product page puts fit, delivery and returns next to Add to bag, and the bag stays a calm slide-over. No pop ups, one clay accent, one clean grid.
A concept redesign created by Convertica Studio from this audit. It shows how the store could work, it is not the live store.
Three pages side by side
The homepage in the centre, the product page's buy column on the left, a collection on the right. One system across every page.
The bag
A slide-over on top of the men's clothing page: the lines in the bag, a free-shipping bar and the checkout button, with the page dimmed behind it.
Product page
The whole page in two columns: images and buy box, the reasons to choose this shirt, fit and delivery answers, and more to wear with it.
Buy box
Title, price, size choices, Add to bag, and the fit, delivery and returns answers beside the button.
Collection
Header, hero and the six ways into menswear, so a visitor picks a direction before the grid begins.
Mega menu
Shop by person, by type and by moment, with two featured tiles.
Search
A typed search with its results: the words as the headline, a count and the pieces that match.
On the phone
The first screen, the men's clothing collection, and the product page. One thumb, one decision at a time.
07Key takeaways
The teardown in 7 lines.
- The bigger opportunity here is not more traffic, it is helping the traffic already arriving feel confident enough to buy.
- Roughly a hundred visitors a day from social media proves the demand exists; the site is what stops them.
- The problem is not the products, it is the presentation layer around them.
- Every pop up costs a visitor, because it interrupts somebody who may have been in the middle of deciding.
- A visitor should know who the store is, who it serves and why to trust it before seeing a single product.
- A collection page that only shows a grid has not done its job; its job is to help somebody find the right product.
- The homepage builds confidence and routes, the collection page narrows, the product page removes the reasons not to buy.
08Questions
Questions this audit answers.
No. Around a hundred visitors a day are arriving, mostly from social media, which is a genuine signal that people want the products. The audit found the constraint is on the site itself, in how the store presents what it sells. Adding more traffic to the current experience would mostly add more people who leave without buying.
Because none of them help somebody buy. The discount, email capture, gift, rewards, ask anything and recently ordered boxes all interrupt a visitor at the moment they may be deciding. Signups can still go up while sales do not. This is also the one change the store can make itself, today, without any design work.
It means each page hands the visitor to the next one with a decision already made. The homepage says who the store is and offers routes such as fashion, shoes or accessories. The collection page narrows by type, occasion and filters. The product page answers fit, delivery and returns. The visitor is never left to work out the store on their own.
It appears on every product because it comes from one shared template, and it reads cheap next to the premium positioning the store is trying to hold. If the product is presented well and the trust is there, the discount is not what closes the sale. A complete the look bundle raises order value without discounting.
Yes. The total count across the store can be shown as a store wide trust signal rather than being attached to one product. It is honest, it reflects feedback the store genuinely has, and it gives a new visitor something to weigh. That is more useful than a product page showing no reviews at all.
Because it signals the whole store in the first second. A male visitor arriving from social sees a women's shirt and a run of women's images and concludes the store is not for him, even though the range includes men's clothing. The homepage should show the breadth through routes, not through whichever product happens to be first.
When somebody lands on the site, three questions need answering immediately: who you are, who you serve, and whether you can be trusted. Mandotos currently goes straight into a collection, so none of the three get answered. The redesigned homepage puts all three above the products.
No. What is shown is a strategic redesign concept for the homepage, a collection page and a product page, using the store's own products with cleaned up images. It is not a theme or a template. Implementation in Shopify, including building the theme, is a separate piece of work discussed on a call.
Not for everything. The product page shown works well for clothing, where fit, fabric and sizing carry the decision. Other product types in the range will need their own treatment. Which categories need a second template is something to map out before a build begins, and it is covered in the follow up session.
It is an accumulation of small things: the crowded nav, the stacked product grids, supplier descriptions passed through unedited, the quantity discount tiers, and reviews that read as reseller reviews. The collection is good. The presentation around it is what creates the impression, which means it can be changed.
By styling rather than discounting. The complete the look bundle offers the shirt with the matching trousers and sneakers, so the visitor adds three items because the outfit works, not because the third one is cheaper. That is what frequently bought together should mean on a fashion store.
The recording runs 24 minutes. It walks the Mandotos homepage, a collection page and a product page as a visitor sees them today, then presents a redesigned concept for all three, covering the mega navigation, homepage routes, collection filters and the product page buy box. It closes with the next steps for implementation.
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What's included
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5-minute video teardownA personalized walkthrough of your store, recorded by Eva.
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Homepage & PDP reviewWhere attention leaks and buyers hesitate.
-
Mobile UX audit70% of your traffic — judged on its own terms.
-
Trust & credibility checkThe signals that make first-time buyers convert.
-
Prioritized CRO roadmapRanked by impact vs. effort, ready to ship.