Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.
All 35 projectsFour engagements, measured before and after. What changed, why it changed, and by how much.
All case studiesDiagnosis, design and development from one studio — so the recommendation and the build never disagree.
All five services147 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixA 27 minute teardown of Hydromi's homepage, catalog page and product page, plus a redesigned concept that guides shoppers to the right hydrogen device instead of leaving them to guess.
Pressing play loads the video from YouTube — you can allow it for every teardown under cookie preferences.
The products themselves are not the issue. Hydromi carries a real range of hydrogen devices: water bottles, generators, portable H2 cups, ozone separation bottles and a facial nebulizer, at a price point around one hundred dollars. The guarantee block on the homepage is the strongest thing on the site, and there is genuine science and detail in the product copy that can be repurposed.
The site is built as a catalog, not as a seller. A visitor lands on a slider that says welcome to the Hydromi store and powered by hydrogen, then meets a grid of four products with no context around them. The three questions every shopper arrives with, what is this, who is it for and can I trust it, go unanswered in the first few seconds, so the visitor hesitates.
The same gap repeats on every page below. The collection page is literally labelled the catalog and behaves like one, a grid to scroll rather than a route to the right device. The product page hands over a large block of text, leads with features instead of outcomes, shows shipping calculated at checkout, and pushes attention outward with a you may also like row of other stores' products.
The redesign concept shown in the recording changes the job of each page. The homepage answers the three questions and offers five entry paths for five different jobs, the collection page labels each card by who it suits, the product page puts shipping, returns and warranty right beside the buy button, and a quiz asks before it recommends. The website is the salesman; right now it is not trying to sell.
Hydromi sells five different devices and gives the visitor nothing that explains which one fits their life, so the deciding work lands on the shopper at the exact moment they need the most help.
The same catalog, rebuilt as a guided path. A homepage that answers what this is, who it is for and why it can be trusted, a collection page that sorts by job, and a quiz that recommends one device by the shopper's own goal.
More of the visitors already arriving would reach a product page already convinced, fewer would leave to research the claim elsewhere, and bundles would lift the value of each order that does close.
Five dimensions, each scored out of ten.
15 issues found, 18 fixes proposed.
The store sells hydrogen water bottles, generators, portable cups, ozone separation bottles and a facial nebulizer, and nothing on the site helps a visitor work out which of the five is right for them.
The homepage slider reads welcome to the Hydromi store and powered by hydrogen. Neither line tells a first-time visitor what the product is, who it suits, or why the claim holds up.
What is this, who is it for and is this legitimate all need answering within the first few seconds on screen. On the current homepage none of the three is addressed above the fold.
The homepage claims coverage on CBS, NBC, ABC, Fox and over 250 news outlets, with nothing to click through to. An unprovable badge costs more trust in this category than it earns.
The guarantee block is the best trust element on the homepage, but it appears well below the fold, long after the point where a sceptical visitor has already decided whether to keep reading.
Four products are placed on the homepage with no explanation of what they do or who each one suits, so the visitor is asked to buy before any reason to buy has been built.
The collection page is titled the catalog and behaves like one, a flat grid of everything in stock. It sorts nothing and recommends nothing, so the shopper leaves it no better informed.
The product page tells the shopper shipping will be worked out later. That is a warning of a surprise cost ahead, added at the moment they are weighing up whether to commit.
The product page carries a you may also like row filled with products from other stores, pulling attention off the item the visitor came to consider.
The product description is delivered as a wall of text and expects the shopper to read it all and work out the relevance themselves, rather than explaining the product in plain steps.
The copy talks about what the device is made of and what it specifies, not what changes in the buyer's day once they own it, which is what they are actually shopping for.
Delivery time, free shipping, returns and warranty are the questions a shopper has at the decision point on the product page, and none of them is resolved beside the add to cart area.
Hydrogen water is a claim people arrive primed to doubt, and these are electrolysis devices that touch the mouth or the face. The site gives no plain-language explanation of why it works.
Nothing on the product page suggests a second device for a partner, a pairing, or an add on, so average order value stays flat on every order that does go through.
Across the homepage, collection page and product page the store presents what it stocks and waits. No page takes on the work of convincing the visitor that this is the right purchase.
Replace the welcome slider with a hero that states what the device does, who it is for and one reason to trust it, all visible before the visitor scrolls.
Lift the existing guarantee block up to sit just below the hero, where a shopper weighing a hundred dollar electrolysis device is looking for safety and reassurance.
Make every press badge a clickable link to the actual coverage. If a placement cannot be linked and proved, take it off the page rather than leaving an unsupported claim.
Replace the homepage product grid with five routes, one per device type, each labelled with the job it does, so the visitor picks a direction rather than guessing at a thumbnail.
Ask what the shopper wants to improve, where they will use the device and how hands on they want it to be, then recommend a single product from the answers.
Send paid and social traffic to the quiz instead of straight to one product page, so the visitor is diagnosed before being sold to and arrives at the product already convinced.
Group the collection into water bottles, generators, H2 cups, ozone separation bottles and the facial nebulizer, so a shopper narrows down in one click instead of scrolling everything.
Add a short tag to each card such as best for travel, best value or the entry model, so the card does the explaining and the comparison happens before the product page.
Remove shipping calculated at checkout. Add five or ten dollars to the product price if needed and state free shipping openly; the certainty wins more orders than the lower number.
Show one to two business day dispatch, free shipping over the threshold, the thirty day return window and the warranty directly under the buy button where the objection occurs.
Take the you may also like block of external products off the product page and replace it with your own pairings, so attention stays on what Hydromi actually sells.
Open each product page with what is different in the buyer's routine after using the device, then keep the specs lower down for anyone who wants to check them.
Add a short section that says how the device works and what is established about it, written the way you would explain it out loud, not as a technical spec sheet.
Let a buyer combine two devices at one price, two devices for two places, with add ons available, so the shopper who is already committed can spend more in one go.
Present a one for you and one for your partner option on the collection and product pages, at a stated saving, as a normal choice rather than a hidden upsell.
Give the undecided shopper a side by side of the five device types so they can settle the choice on your site rather than leaving to research it elsewhere.
Answer the recurring questions about use, safety, delivery and returns in writing on the page, which also gives search engines and AI assistants something to quote.
Place a how can we help prompt at the top of the homepage that leads into the quiz, so the store opens with a question the way a good salesperson would.
A concept redesign created by Convertica Studio from this audit. It shows how the store could work, it is not the live store.
Collection page in the centre with the product page and the bundle builder either side. The three pages share one header, one button style and one way of showing price, so the store reads as a single system.
The cart slide-over open over the product page, shown as a whole screen. The drawer holds the bottle plus two add-ons offered as a "pairs well" pick, with the total and the checkout button in view.
Four short questions about her goal, where she will use it, how hands-on she wants it and who it is for, then one recommended device with the reasons and two alternatives.
The product page as two tall columns: the buy box and the first sections on the left, the reviews, questions and footer on the right.
The product page first screen: header, product photo and the buy box with price, key specs, the add to cart button and the delivery and returns lines.
The collection page first screen: the header, a short intro, the shop by need filters and the first row of devices with their prices.
Three phone screens, home, category and product, staggered left to right, using the same system at 360 px wide.
No. The audit is clear that the range itself is strong and the price point is reasonable for what the devices do. The gap is entirely in how the site presents them. Nothing in the recommendations asks the store to change what it sells.
Each device solves a different job, so the shopper has to work out which one matches their life before they can buy anything. The site currently offers no help with that step. When the decision is left to the visitor at a hundred dollar price point, many of them postpone it and leave.
It should answer what the product is, who it is for and why the claim can be trusted, all above the fold. Welcome to the Hydromi store and powered by hydrogen answer none of those. A visitor who cannot answer the three questions quickly usually does not scroll.
The homepage claims coverage on CBS, NBC, ABC, Fox and over 250 outlets with nothing to click. In a category where people arrive sceptical, an unverifiable badge reads as a red flag. Link each logo to the actual coverage, or take the block down.
It tells the shopper that a cost they cannot see is coming, right at the point they are deciding. The audit recommends building the shipping cost into the product price, even if that means adding five or ten dollars, and stating free shipping instead. Certainty converts better than a lower headline price.
On the current product page it surfaces products from other stores. That sends a visitor who was already considering a Hydromi device somewhere else entirely. If the space is used at all it should hold your own pairings and bundles.
A quiz asks what the shopper wants to improve, where they will use the device and how hands on they want it, then recommends one product. The diagnosis itself builds trust, in the same way a doctor who asks about symptoms is believed more than one who just hands over pills. It also gives campaigns a better landing page than a single product.
Its job is to guide, not to list. Split the range by device type, then label each card with who it suits, such as best for travel, best value or the entry model. A shopper who arrives at a product page already narrowed down is far closer to buying.
Buyers are comparing options on Amazon and elsewhere, and specs alone do not separate you. The copy should lead with what changes in their routine once they own the device, then keep the technical detail lower down for anyone who wants to verify it.
Nothing currently suggests a second unit or a pairing. The concept adds a buy two option for couples at a stated saving, and a kit builder that combines two devices at one price with add ons. Someone who has already decided to buy is the easiest person to sell a second device to.
No. It is a prototype concept built in Figma to show the direction rather than a finished build. It exists so the recommendations can be seen working on real pages instead of described in the abstract.
The recording runs 27 minutes. It covers the Hydromi homepage, the collection page and the product page on the live site, then walks through a redesigned homepage, collection page, product page, kit builder and product quiz. It closes with the revenue calculator on the Convertica Studio site so the store can model the effect of a higher conversion rate for itself.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.
