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All five services147 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixA 22 minute teardown of WhakaSports, a baseball and softball training gear store, covering the homepage, shop page, product page and a full strategic redesign concept.
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WhakaSports opens with a video of the product in action, and it does more in a few seconds than a page of copy would. The product page is the strongest asset on the site: it carries reassurances, UGC, a comparison, review content and an average order value play. The reviews exist, the video content exists, and the store has a real product worth explaining.
The problem is order. After the hero, the homepage jumps straight into the product grid with no heading and no introduction. Nothing tells a first-time visitor what the gear is, what problem it solves, what it is made of, or where the idea came from. The reviews, the single strongest trust asset on the page, sit at the bottom instead of near the top.
The shop page repeats it. Two balls are presented side by side with no explanation of the material, no explanation of what separates one from the other, and no help choosing. The visitor is expected to work it out themselves or to go and find it on the product page. A first-time visitor who cannot tell the two apart does not pick one; they leave and buy a standard ball elsewhere.
The direction is to make every page do its share of the selling. Explain first, then show the product, then let the video back up the claim. Give the shop page the decision points so the choice is made there. The product page is not the problem here; it is the proof that this store can sell, and the rest of the site should be built to match it.
The homepage shows products before it explains them. Visitors meet the grid before they learn what the gear is, who made it, what it is made of, or why anyone already trusts it.
The product page already sells well. Carrying that same work backwards into the homepage and the shop page would give the store one continuous buying journey instead of one strong page carrying every other page.
More of the traffic already arriving would reach the product page already convinced, so the product page stops doing the persuading on its own and starts closing visitors who are ready.
Five dimensions, each scored out of ten.
15 issues found, 18 fixes proposed.
The hero video answers what the product is and what it is for. The third question a visitor asks, whether this product and this store can be trusted, goes unanswered at the point where it matters most.
The store has reviews and they are the strongest conversion asset on the homepage, but they are placed below everything else instead of being used as the introduction to the brand.
Straight after the hero the homepage drops into products with no heading and no lead-in, asking visitors to browse before they have been given any reason to care.
The homepage shows the gear but never states what it is, what problem it solves, what it is made of, or what the idea behind it was. Visitors see the product without seeing its value.
The quality video is strong, but it runs without any written claim in front of it. The standard pattern is to state the claim in words and use video as the backing, not as the claim itself.
Nothing on the homepage says who built this or what prompted them to build it. Buyers connect with the person behind a product, and that emotional layer is missing entirely.
The shop page presents two balls and asks the visitor to pick one. There is no material description, no use case and nothing that separates the two options.
Comparison is left for the visitor to do by opening each product in turn and holding the differences in their head. Most people do not finish that job; they leave instead.
The store is written for someone who has seen these products before. A first-time visitor has none of that context and is given none of it on the way through.
The product page holds seven reviews but only reveals them after the visitor has scrolled. The social proof arrives after the decision moment rather than before it.
Nothing on the site helps a visitor work out which setup is right for their player or their sport. They are left to guess, and a guess feels like a risk worth avoiding.
The gear works together as a full station, but the site sells one item at a time. The larger, more useful purchase is never put in front of the visitor.
The product page comparison shows the difference between options but does not put the benefit in money terms, so the visitor cannot see what the spend actually returns.
A visitor who has read the whole homepage is asked for an email address instead of being sent toward a product. The most engaged visitor on the page is given the weakest next step.
The product page is doing the selling almost alone. The homepage and shop page hand it visitors who have not been warmed up, so it starts every conversation from zero.
Place the review count, star rating or a short customer line directly in the hero beside the video, so the trust question is answered in the same view as the product.
Move the reviews up to serve as the introduction to the brand. Lead with what buyers liked and how the gear performed for them, before any product is shown.
Add a section between the hero and the products that states what the gear is, the problem it solves and who it is for, in plain words a first-time visitor can follow.
Write out the material and build quality in text, then run the existing video underneath it as proof. The words make the claim; the video confirms it.
Add a section on why these products were created, what the founder was trying to solve and how they arrived at the solution. Buyers trust a product with a person behind it.
Order the page so the visitor meets the problem, then the proof that you understand it, then the products as the answer. Value has to be built before the grid appears.
Ask two or three questions about the player, the sport and the level, then recommend a specific setup. Asking the right questions is what makes the recommendation believable.
Let the visitor pick baseball or softball as an early step, then show them only what applies. A narrower path is easier to walk than a full catalogue.
Give the shop page an introduction that says what these products are and what separates them, so the page teaches rather than just lists.
Put the material, the use case and the key difference on each card so the choice can be made on the collection page instead of across four browser tabs.
Reframe the comparison so the visitor sees what they get back for the spend, not just which option has which feature. Show what the investment returns.
Lead the product page with the review count and rating rather than holding them until after the scroll. Proof works best before the price is read.
Present the complete setup alongside the individual products, with the saving stated plainly. Buyers get more value and the order value rises with it.
Pair the items that naturally go together on the product page. The tendency to buy them as a set already exists; the page should make acting on it easy.
Add a short section covering how the gear is assembled and how long it takes. Removing the fear of a complicated setup removes a real reason not to buy.
List exactly what arrives so nobody has to guess what a purchase includes. Ambiguity about the parcel contents delays the decision.
State shipping timelines, returns and warranty terms on the product page itself so the visitor never has to leave to find the answer.
End the homepage with find my setup or shop all gear instead of a newsletter box. A visitor who reached the bottom is ready for the product, not a mailing list.
A concept redesign of WhakaSports, a store selling tethered baseball and softball batting practice devices and a folding travel batting tee. Homepage, collection, product page, a four-question player fit finder, the bag and the phone screens, built from the findings of a conversion audit of the live store. The live store shows two look-alike devices side by side with nothing to tell them apart, and the tee that goes with both is sold out and cut off from them. A first-time parent does not know which sport's device to pick, or that the device needs a heavy tee to work, so the page asks them to work it out alone. The store explains first and sells second. The homepage opens by asking which sport the player plays, then compares the choices in plain words and ends on the fit finder instead of a mailing list box. A four-question finder, sport, level, where they swing and whether they own a tee, returns one setup with its price. The product page keeps the buy box short and puts the tee beside the device as a kit. The bag shows what is in it and what is left to a free shipping line.
A concept redesign created by Convertica Studio from this audit. It shows how the store could work, it is not the live store.
The whole page in two columns: a hero that asks for more reps and less chasing, pick your player's sport, what you are choosing between, the find your training setup block, what hitters are buying, the at-home batting station, three-minute setup, the story of the ball, reviews, questions before you buy, and the footer.
The homepage in the centre, the product page's buy column on the left, the collection page on the right with its headline, the not sure yet strip and the first cards. One system across every page.
A slide-over on top of the shop page: one line per item with price, the progress line to free shipping and the checkout button, with the page behind it dimmed.
Which sport, what level, where the swings happen, whether they own a tee, then one recommended kit with its parts, price and the three reassurance cards under it.
The whole page in two columns: the device and its buy box, fit and setup, complete your training kit, the guarantee, what hitters say, questions, and the footer.
The header and the first screen of the product page: title, rating line, the short list of what the device is, the tee offer beside it, and the pinned add to cart bar.
The shop page's first screen: the headline, the not sure yet strip that leads to the finder, and the cards for each product with price, rating and the add button.
The first screen with shop baseball and shop softball, the shop all gear list with its sport chips, and the product page with its pinned add to cart bar. One thumb, one decision at a time.
Baseball and softball training gear, including training balls and the equipment that makes up a full practice station. The store currently lists a small range, with two balls shown side by side on the shop page. The audit covers how that range is presented rather than the range itself.
No, the video is one of the best things on the site. It shows the product in action and does more in seconds than a paragraph would. The issue is what surrounds it: the hero never answers whether the store can be trusted, and the quality video later on runs without any written claim in front of it.
It carries reassurances, user generated content, a product comparison and an average order value play, which is the material a converting page is built from. The audit scores it eight out of ten. The recommendations there are about presentation and sequence, not about fixing something broken.
Because it is doing the selling alone. The homepage and shop page hand it visitors who have not been told what the product is or why it matters, so every sale starts from zero at the last step. Warming visitors up earlier means the product page closes people who already want to buy.
A visitor who has not been told what the gear is, what it is made of or why it exists has no reason to browse. It is the equivalent of a shop assistant pointing at a shelf without saying a word. Some explanation and some salesmanship have to come first.
Reviews answer the trust question, which is the one thing the hero currently leaves open. Putting what customers said near the start introduces the brand through other people rather than through your own claims. At the bottom of the page they only reach visitors who were already convinced.
It asks the visitor about their player, their sport and their situation, then recommends a specific product. The audit compares it to a doctor who prescribes without asking any questions; the pills might be right, but nobody trusts the prescription. Asking first is what makes the recommendation credible.
Because comparison across product pages means opening each one, reading it, and holding the differences in your head. Most people do not finish that. Putting the deciding details on the grid cards lets the choice happen on one screen.
No. It is a strategic concept showing the structure and the buying journey, not a final product. Some sections are deliberately over explained to make the reasoning visible, and elements like the background video are placeholders. The structure is the part that matters.
It presents the full station alongside the individual products, adds a frequently bought together block for the items that naturally pair, and offers a kit with the tee at a saving. The buyer gets more gear for less than buying separately, so both sides gain.
The value is in implementing the structure, and the studio can build it out in Shopify. The next step is a call with the founder and the strategist who recorded the audit, covering scope, timeline and investment. A booking link sits on this page.
The recording runs 22 minutes. It covers the homepage, the shop page and the product page as they are today, then walks through a strategic redesign of the homepage, the collection page and the product page. It closes with the recommended next steps.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
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