Aesop
A modern skincare ecommerce experience designed to elevate product storytelling, simplify purchasing decisions, and create lasting customer connections.
Credible without being clinical.
The challenge was presenting a diverse range of skincare and wellness products while maintaining a clean, sophisticated interface. Product education, brand storytelling, and conversion-focused elements needed to work together without overwhelming visitors.
Designed on its own terms.
Seventy percent of the traffic arrives with one column and a thumb. Mobile got its own hierarchy and its own order of argument rather than a compressed desktop layout.
Awareness to purchase, without a gap.
The final storefront delivers a refined shopping experience that combines elegant visuals, clear product presentation, and intuitive navigation. Strategic content placement helps customers understand product value while reinforcing the brand’s premium positioning.
The result is a scalable ecommerce platform that improves product discoverability, enhances customer trust, and supports long-term growth through a streamlined and engaging user experience.
Questions about this project.
The final storefront delivers a refined shopping experience that combines elegant visuals, clear product presentation, and intuitive navigation. Strategic content placement helps customers understand product value while reinforcing the brand’s premium positioning.
Shopify Design, UX Design and Conversion Rate Optimization.
The result is a scalable ecommerce platform that improves product discoverability, enhances customer trust, and supports long-term growth through a streamlined and engaging user experience.
The Aesop storefront shipped in 2020.
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