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Convertica Studio
Fitness & wellness

Amoeir

A thoughtfully designed fitness and wellness experience that empowers users to build healthier habits through intuitive design and meaningful engagement.

Amoeir storefront designed by Convertica Studio
Sector Fitness & wellness
Platform Shopify
Year 2020
The brief

Credible without being clinical.

The challenge was creating a platform that could present health data, educational content, and community engagement features in a clear and approachable way. The experience needed to inspire action while keeping complex information easy to understand.

Amoeir storefront — product presentation designed by Convertica Studio
Amoeir storefront — content and trust sections designed by Convertica Studio
Mobile

Designed on its own terms.

Seventy percent of the traffic arrives with one column and a thumb. Mobile got its own hierarchy and its own order of argument rather than a compressed desktop layout.

Amoeir mobile screens
Amoeir storefront detail
The outcome

Awareness to purchase, without a gap.

The final design delivers a welcoming and motivating digital experience that blends wellness-focused storytelling with user-centric functionality. Every section was crafted to encourage participation, track progress, and support healthier daily routines.

The result is a scalable wellness platform that strengthens user engagement, promotes healthy behaviors, and provides a strong foundation for long-term community growth and retention.

UX design Web design Conversion optimisation
Project FAQ

Questions about this project.

The final design delivers a welcoming and motivating digital experience that blends wellness-focused storytelling with user-centric functionality. Every section was crafted to encourage participation, track progress, and support healthier daily routines.

UX Design, Web Design and Conversion Rate Optimization.

The result is a scalable wellness platform that strengthens user engagement, promotes healthy behaviors, and provides a strong foundation for long-term community growth and retention.

The Amoeir storefront shipped in 2020.

35 Storefronts shipped Across beauty, wellness, fashion and specialty retail — all Shopify.

Want to know what yours would need?

Send us the store and we'll record a free five-minute teardown. No call, no obligation.