Eleanor
A luxury skincare ecommerce experience designed to blend beauty, education, and seamless shopping into a memorable customer journey.
Credible without being clinical.
The challenge was creating a luxury skincare storefront that balanced sophisticated visual storytelling with clear product communication. Product benefits, brand values, and featured collections needed to remain accessible while preserving a clean and premium user experience.
Designed on its own terms.
Seventy percent of the traffic arrives with one column and a thumb. Mobile got its own hierarchy and its own order of argument rather than a compressed desktop layout.
Awareness to purchase, without a gap.
The final storefront delivers a refined shopping experience that showcases skincare products through immersive visuals, intuitive navigation, and conversion-focused layouts. Every interaction was designed to reinforce trust and help customers discover the right solutions for their skincare needs.
The result is a scalable ecommerce platform that strengthens brand perception, improves product discoverability, and supports long-term customer engagement through a cohesive digital experience.
Questions about this project.
The final storefront delivers a refined shopping experience that showcases skincare products through immersive visuals, intuitive navigation, and conversion-focused layouts. Every interaction was designed to reinforce trust and help customers discover the right solutions for their skincare needs.
Shopify Design, UX Design and Conversion Rate Optimization.
The result is a scalable ecommerce platform that strengthens brand perception, improves product discoverability, and supports long-term customer engagement through a cohesive digital experience.
The Eleanor storefront shipped in 2022.
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