Prose
A personalized beauty ecommerce experience designed to simplify customization, build trust, and deliver meaningful customer journeys from consultation to purchase.
Credible without being clinical.
The challenge was communicating a highly personalized product offering while keeping the user journey simple and intuitive. Consultation flows, product education, and trust-building content needed to work together to encourage engagement and conversion.
Designed on its own terms.
Seventy percent of the traffic arrives with one column and a thumb. Mobile got its own hierarchy and its own order of argument rather than a compressed desktop layout.
Awareness to purchase, without a gap.
The final storefront delivers a sophisticated and customer-centric experience that emphasizes personalization at every touchpoint. Strategic content sections, consultation-driven journeys, and clean product presentation help users confidently discover solutions tailored to their unique needs.
The result is a scalable ecommerce platform that strengthens customer trust, improves personalization-driven conversions, and creates lasting relationships through tailored beauty experiences.
Questions about this project.
The final storefront delivers a sophisticated and customer-centric experience that emphasizes personalization at every touchpoint. Strategic content sections, consultation-driven journeys, and clean product presentation help users confidently discover solutions tailored to their unique needs.
Shopify Design, UX Design and Conversion Rate Optimization.
The result is a scalable ecommerce platform that strengthens customer trust, improves personalization-driven conversions, and creates lasting relationships through tailored beauty experiences.
The Prose storefront shipped in 2021.
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