Sol de Janeiro
A bold beauty ecommerce experience designed to amplify brand personality, inspire product discovery, and drive meaningful customer engagement.
Credible without being clinical.
The challenge was capturing the brand’s energetic personality while maintaining a seamless ecommerce experience. Product discovery, fragrance storytelling, and promotional content needed to work together without distracting from the purchasing journey.
Designed on its own terms.
Seventy percent of the traffic arrives with one column and a thumb. Mobile got its own hierarchy and its own order of argument rather than a compressed desktop layout.
Awareness to purchase, without a gap.
The final storefront delivers a visually striking experience that celebrates the brand’s playful identity while guiding customers through featured collections and best-selling products. Every section was crafted to maximize engagement and reinforce brand recognition.
The result is a memorable ecommerce platform that strengthens customer loyalty, improves product visibility, and creates an engaging shopping experience that reflects the spirit of the brand.
Questions about this project.
The final storefront delivers a visually striking experience that celebrates the brand’s playful identity while guiding customers through featured collections and best-selling products. Every section was crafted to maximize engagement and reinforce brand recognition.
Shopify Design, UX Design and Conversion Rate Optimization.
The result is a memorable ecommerce platform that strengthens customer loyalty, improves product visibility, and creates an engaging shopping experience that reflects the spirit of the brand.
The Sol de Janeiro storefront shipped in 2026.
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