Homepage
The whole page as two tall columns: a hero with two clear paths (shop now or find your warmer), then the lamps, the finder strip and the story below.
CRO teardown
Candle-Powered Home Warmers
Mighty T Shop & Save CRO Audit
A 22 minute CRO teardown of a candle warmer lamp store that sells well on Amazon but converts almost nobody on its own Shopify site, plus a full redesign concept.
16
Issues found
18
Fixes proposed
22
Minutes of tape
3.0
Overall / 10
22 min watch
01The teardown
Watch the full 22-minute recording.
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02Executive summary
What we found.
The hard part is already done here. The warmer lamps have sold over 4,000 units on Amazon, which means the product works, the price works, and real buyers have written reviews about it. There are two clean finishes to choose from, the photography is warm and on brand, and there is a short FAQ block on the homepage showing an instinct to answer questions.
The problem is that the Shopify site presents the product instead of selling it. The homepage opens with a welcome message, a hero image that will not be readable on a phone, a broken image, and a line about warm moments without flame. A visitor asks what is it, is it for me, and can I trust these people, and the page answers none of the three.
The same gap repeats deeper in. The collection page lists two products with a name and a price and nothing that separates them, so nobody knows which one to pick or which one the store recommends. On the product page the price and the add to cart sit far below the fold, the Amazon reviews are absent, and there is no word on returns, warranty, or which candles actually fit.
The fix is a guided buying experience rather than a catalogue. Ask a visitor two questions, recommend a finish, carry the Amazon proof onto the page, and answer every hesitation next to the buy button. The site does not need more traffic first; it needs to do the selling work the product has already earned.
03The verdict
Problem, opportunity, impact
Core problem
The store is built to display the two warmer lamps, not to sell them. Nothing answers what the product is, who it is for, or why to trust the brand, so visitors leave without a reason to buy.
Main opportunity
The product is already proven with over 4,000 units sold on Amazon. A site that guides a visitor to the right warmer, shows that proof on the page, and answers buying questions can become the main sales channel rather than the side one.
Estimated impact
Visitors would arrive and immediately understand the product, pick between the two finishes with confidence, and reach the add to cart button with their return and fit questions already answered.
04How we audited
Scored across five dimensions.
3.0
Overall
Five dimensions, each scored out of ten.
The five passes
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01
Homepage & PDP review Where attention leaks and buyers hesitate, section by section.
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02
Mobile UX audit 70% of your traffic — judged on its own terms.
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03
Trust & credibility check The signals that make first-time buyers convert.
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04
Collection & discovery Filtering, merchandising and guidance from browse to buy.
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05
Prioritized CRO roadmap Ranked by impact vs. effort, ready to ship.
4 of 5 dimensions scoring four or below
Branding
5/10
UX
3/10
Trust
3/10
Product Page
2/10
Conversion
2/10
05What we'd fix
Every issue, paired with its fix.
16 issues found, 18 fixes proposed.
Problems identified
The Homepage Opens With A Welcome, Not A Product
The first thing a visitor meets is a greeting, a large hero image, and the line about warm moments without flame. Nothing states what a candle warmer lamp is or what it does.
Three Basic Visitor Questions Go Unanswered
What is it, is it for me, and can I trust these people. The audit found none of the three answered above the fold, so a first time visitor has to work it out alone.
The Hero Image Will Not Read On Mobile
The homepage headline sits inside a large image rather than in text, so on a phone the words shrink with the picture and the opening message becomes unreadable.
A Broken Image Sits On The Homepage
One image on the homepage fails to load. It is the first credibility signal a visitor gets, and it says the store is unattended before they reach a product.
The Homepage Creates No Desire For The Lamp
After the hero the page shows the two products, a short explainer, and FAQs. There is no reason to want the lamp, no use case, and no moment the visitor can picture.
The Collection Page Cannot Separate The Two Products
Collections shows two items with a name, a price, and an image. There is no benefit line, no difference explained, and no recommendation about which one to choose.
Both Products Sit On Sale At The Same Time
With both items discounted there is no reference price and no premium option, so the sale reads as the normal price and gives the visitor nothing to compare.
Stock Availability Has Been Unreliable
On an earlier visit both items could not be added to the cart. A visitor who was ready to buy that day hit a dead end with no notice or back in stock option.
The Product Page Hides The Price And Buy Button
Landing on a product page there is no visible price or add to cart. The name, the price, and the button only appear after a long scroll, so buying is a discovery task.
The Amazon Reviews Never Reach The Website
Over 4,000 units sold and the reviews that come with them live only on Amazon. The product page carries no reviews, so the proof behind the rating claim is not visible.
No Returns, Warranty, Or Guarantee Reassurance
Nothing on the product page says what happens if the lamp is wrong, how a return works, or whether there is any guarantee. The hesitation goes unanswered at the buy point.
Candle Fit Is Never Explained Anywhere
Which candles actually fit the warmer is a main concern for this product, and the site does not address size, jar width, or wax type on any page.
There Is No Path To The Right Item
The site shows a grid and waits. Nothing asks about taste, room, or use, and nothing steers the visitor toward the finish that suits them.
No Reason To Buy Here Instead Of The Marketplace
A shopper who knows the brand from Amazon is given no argument for ordering direct, no comparison against alternatives, and nothing about who runs the store.
Nothing Lifts The Order Beyond One Lamp
Each product stands alone with no set, no bundle, and no gift option, so every order is capped at a single item and average order value stays flat.
The Store Is Not Set Up To Receive Paid Traffic
Traffic is organic today, and sending paid visitors to the current pages would spend money on a site that does not yet convert the visitors it already gets.
Recommendations
Rewrite The Hero To Answer The Three Questions
Open with what the warmer lamp is, who it is for, and why the brand can be trusted, in live text above the fold, so the visitor knows all three in one read.
Put The Headline In Text, Not In The Image
Move the opening message out of the hero graphic and into real text so it stays readable at phone width, and keep the photograph behind it as support.
Give The Hero Two Clear Actions
Offer shop the lamp for the visitor who already knows what they want, and find your warmer for the one who does not, side by side in the hero.
Build An Interactive Product Finder Page
Ask two or three short questions about finish and use, then recommend one warmer. Two products is enough; the recommendation is what builds confidence.
Fix The Broken Homepage Image
Replace the image that fails to load, then check every homepage asset on a phone and a desktop so the first impression carries no visible fault.
Import The Amazon Reviews Onto The Product Pages
Bring the existing reviews across and show them per product, with the rating near the price, so the proof behind the claim sits where the decision happens.
Move Price And Add To Cart Above The Fold
Put the product name, price, finish choice, and add to cart button in the first screen of the product page so nobody has to scroll to find how to buy.
Take One Product Off Sale
Keep one warmer at full price near 54.99 and the other at a sale price near 34.99. That gives a premium pick and a deal pick, and a sale either way.
Write A Side By Side Comparison On The Collection Page
Show classic white against warm black with the differences spelled out, so a visitor can choose on the collection page instead of opening both product pages.
Add Reassurance Next To The Add To Cart Button
State the guarantee, the free shipping terms, and the returns policy within sight of the button, so the objections are answered before they surface.
Explain Which Candles Fit
Add a short fit section with the sizes and jar dimensions the warmer takes, with a photo of a candle in place, so the main hesitation is settled on the page.
Show How The Warmer Works
Add a step by step block explaining the lamp melting the wax from above, plus a what is in the box list, so a first time buyer understands what they receive.
Sell The Gift Use Cases
Add shop by occasion with thank you gifts, new parents, and housewarming, so visitors see reasons to buy that go beyond their own living room.
Offer A Gift Wrap Option At The Cart
Add gift wrapping as a choice on the product page. It suits the occasions the lamp is bought for and adds value without a discount.
Create A Build The Set Page
Bundle both finishes, or a lamp with candles, at a saving against buying separately, so the order value rises on the visitors who are already convinced.
Say Why To Buy Direct Instead Of The Marketplace
Add a section comparing the store against the alternatives and a short our story page, so the shopper who found the brand on Amazon has a reason to order here.
Add A Back In Stock Signal And Notify Option
Label availability clearly on the collection and product pages, and capture an email when an item is out, so a ready buyer is never left at a dead end.
Model The Traffic Goal Before Spending On Ads
Run the traffic and average order value through the revenue calculator to set a conversion target, then fix the pages first and send paid traffic afterwards.
06The redesign
The version we'd build.
A concept redesign created by Convertica Studio from this audit. It shows how the store could work, it is not the live store.
Three pages together
The homepage in the centre, the product page on the left with its buy column, and the collection page on the right with its header and first card.
Cart drawer
The product page dimmed behind an open cart with the lamp, gift wrap and a spare bulb added, plus the Gift + Keep offer and checkout.
Warm Moments Finder quiz
Three questions (who it is for, the room's mood, gift wrap), then one lamp recommended with the answers shown as chips and a buy button ready.
Product page
The full page in two columns: buy box, how it works, what is in the box, FAQ and the closing band.
Buy box
The first screen of the product page: photos, finish choice, gift option, add to cart and the delivery and guarantee lines in one view.
Collection page
Header, shop-by-mood filter and the first row of cards, including the two finishes and the gift set.
Mobile
Home, the finder and the product page on a phone, built to read at phone width.
07Key takeaways
The teardown in 7 lines.
- The product is not the problem; over 4,000 units sold on Amazon already settled that question.
- The site is built to display two warmer lamps, not to sell them.
- A visitor asks what is it, is it for me, and can I trust these people, and the homepage answers none of the three.
- Two products with a name and a price is a list, not a choice a shopper can make.
- When both items are on sale there is no reference price, so the discount stops meaning anything.
- A product page that hides the price and the add to cart button only sells to the already determined.
- The reviews that prove the product exist on Amazon and belong on the website.
08Questions
Questions this audit answers.
Amazon supplies the trust, the reviews, and the buying flow on the store's behalf. On the Shopify site all of that has to be built into the pages, and at the moment it is not. The visitor arrives with the same interest but without any of the reassurance Amazon was providing.
A selling problem. The audit is not about colours, fonts, or cosmetic polish. The pages are missing the work a salesperson does: explaining the product, creating the desire, showing the proof, and removing the hesitation before the buy button.
What is it, is it for me, and can I trust these people. A visitor asks all three within seconds of landing. The current homepage answers none of them, and the redesign concept answers all three in the first screen.
A sale only reads as a saving when there is something to compare it against. With both warmers discounted, the sale price becomes the normal price. Keeping one at full price and one on sale gives the premium shopper an option and the deal shopper an option, and produces a sale either way.
Instead of showing a grid and letting the visitor sort it out, the site asks a few short questions about what they want and then recommends one product. The recommendation carries more confidence than a list, because the shopper feels the choice was made for their taste.
Yes. The point is not the number of options, it is that the result is chosen for the visitor rather than presented to them. It also gives the store a strong page to send traffic to, since the finder guides the visitor to the right product page on its own.
On the current product page there is no visible price or buy button until a long scroll. A visitor who cannot see how to buy assumes they cannot. Putting the name, price, finish, and button in the first screen removes that whole obstacle.
Yes, and the audit recommends it directly. The reviews already exist and they are the strongest proof the store has. Bringing them onto the product pages, shown per product near the price, builds the credibility the site currently lacks.
It is one of the main concerns for a candle warmer lamp, and the site does not address it anywhere. Adding the sizes the warmer takes, with a photo of a candle in place, settles a question that would otherwise stop the order.
After. Traffic is organic today, and sending paid visitors to pages that do not convert spends money to prove a problem that is already known. Fix the pages so the site can receive orders, then buy traffic against a site that turns it into sales.
Click the schedule a call button, pick a time, and leave your name and email. Our CRO strategist and our founder will both be on the call. We go through the scope, the timeline, the investment, and whether this is the right fit for the project.
The recording runs 22 minutes. It covers the homepage, the collection page and its pricing, and the product page on the live site, then walks through a redesign concept including a rebuilt homepage, collection page, product page, an interactive product finder, a build the set page, and an our story page. It closes with the revenue calculator and the next step.
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Takes about 40 seconds. No call required.
What's included
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5-minute video teardownA personalized walkthrough of your store, recorded by Eva.
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Homepage & PDP reviewWhere attention leaks and buyers hesitate.
-
Mobile UX audit70% of your traffic — judged on its own terms.
-
Trust & credibility checkThe signals that make first-time buyers convert.
-
Prioritized CRO roadmapRanked by impact vs. effort, ready to ship.