Selected work

Storefronts built to sell.

35 ecommerce experiences across skincare, supplements, fragrance, haircare and specialty retail — designed, built and optimised for conversion rather than for a portfolio shot.

Start with your category

Depth in five categories, not breadth across fifty.

The first question a prospective client asks is whether we have done this before. Pick a category and the rest of the page filters to it.

Skincare & beauty 17 Snaillia, Ayune, The Body Shop, Bevliss, Anzana + 12 more 2020–2026 Hair & body 3 Prose, Healing Bird, Odele 2021–2026 Supplements & wellness 7 Paleovalley, Vexivo, Stella Health, Manali, G-Wellness + 2 more 2020–2023 Fragrance & oils 3 Pheromones, Au Natural Organics, AKARZ 2023–2026 Other retail 5 RetroTunes, Jiwe, Balumra, AlphaWave, Bagrush 2020–2025

Two with the numbers attached

Where we can show what happened afterwards.

Pheromones

Fragrance · 2023

The problem

Years of media mentions and testimonials, and a store that made new visitors read before it gave them a reason to care.

What we changed

Rebuilt the homepage argument around outcome rather than product, moved proof above the decision, and split discovery into intent-led paths.

+84% Conversion rate 1.3% 2.4%

Read the case study

Vexivo

Wellness supplements · 2020

The problem

Single-unit buying in a category where customers take a regimen, and a product page that stopped at add-to-cart.

What we changed

Built a regimen path with honest bundle maths, moved trust to the decision point, and rebuilt the mobile buy box on its own terms.

+22% Average order value $68 $83

Read the case study

Sector

Skincare & beauty 17 Hair & body 3 Supplements & wellness 7 Fragrance & oils 3 Other retail 5

Service

Shopify design UX design Conversion optimisation Ecommerce development Web design Clear

The portfolio

7 projects

Paleovalley

2023

Organic wellness

Wellness-focused ecommerce experience designed to connect health-conscious consumers with trusted nutritional products through…

Shopify design · UX design · Conversion optimisation

Vexivo

2020

Wellness supplements

Wellness-focused ecommerce experience designed to inspire healthier lifestyles through education, trust, and seamless product…

Shopify design · UX design · Conversion optimisation

Stella Health

2021

Weight-loss platform

Science-backed health platform designed to simplify weight loss treatment discovery and empower users to achieve meaningful…

UX design · Conversion optimisation · Web design

Manali

2023

Health & wellness platform

Wellness-driven digital experience designed to empower healthier lifestyles through personalized guidance, expert support, and…

UX design · Web design · Conversion optimisation

G-Wellness

2022

Weight-loss treatment

Results-driven telehealth experience designed to simplify treatment discovery, build credibility, and help users take the first…

UX design · Conversion optimisation · Web design

Slimora

2021

Health & wellness

Results-driven health and wellness ecommerce experience designed to inspire confidence, simplify decision-making, and support…

Shopify design · UX design · Conversion optimisation

Amoeir

2020

Fitness & wellness

Thoughtfully designed fitness and wellness experience that empowers users to build healthier habits through intuitive design…

UX design · Web design · Conversion optimisation

The full index

Your 7 matching projects.

Follows the filters above. Faster to scan than a grid when you are checking for a specific brand or year.

Brand Category Sector Contribution Year

Paleovalley Organic wellness Supplements & wellness Shopify design · UX design · Conversion optimisation 2023

Vexivo Wellness supplements Supplements & wellness Shopify design · UX design · Conversion optimisation 2020

Stella Health Weight-loss platform Supplements & wellness UX design · Conversion optimisation · Web design 2021

Manali Health & wellness platform Supplements & wellness UX design · Web design · Conversion optimisation 2023

G-Wellness Weight-loss treatment Supplements & wellness UX design · Conversion optimisation · Web design 2022

Slimora Health & wellness Supplements & wellness Shopify design · UX design · Conversion optimisation 2021

Amoeir Fitness & wellness Supplements & wellness UX design · Web design · Conversion optimisation 2020

Showing 7 of 7

Measured outcomes

Four of these have the numbers attached.

A portfolio shot proves a design shipped. It doesn't prove it worked. Four engagements are written up in full — the problem, what changed, and what happened to conversion, order value and bounce afterwards.

Read the case studies

Before you ask

Questions about the portfolio.

Ecommerce experiences across skincare, supplements, fragrance, haircare and specialty retail — depth in five categories, not breadth across fifty. Every storefront on this page is Shopify; other platforms we decline rather than learn on your budget.

A store designed, built and optimised for conversion rather than for a portfolio shot. We design Shopify stores around how customers evaluate, trust and buy — then build them.

A portfolio shot proves a design shipped. It doesn't prove it worked. Four engagements are written up in full as case studies — the problem, what changed, and what happened to conversion, order value and bounce afterwards.

Every engagement starts with the free audit, so the scope is written from evidence rather than from a call. Send us the store and we'll record a free five-minute teardown — no call, no obligation.

Say so — depth in five categories means we will tell you when a brief is outside them. We reply within one business day, and if the fit is wrong we say so in that first reply.

Start a project.

If your category is on this page, we have already made the mistakes that matter in it. If it is not, say so — depth in five categories means we will tell you when a brief is outside them.

Start a project Or get the free audit first

Before you write

Every engagement starts with the free audit

So the scope is written from evidence rather than from a call.

We reply within one business day

And if the fit is wrong we say so in that first reply.

Shopify only

Other platforms we decline rather than learn on your budget.

Selected work

Case studies

What we do

The audit library

Shopify themes

Storefronts built to sell.

Depth in five categories, not breadth across fifty.

Where we can show what happened afterwards.

Pheromones

Vexivo

The portfolio

Paleovalley

Vexivo

Stella Health

Manali

G-Wellness

Slimora

Amoeir

Your 7 matching projects.

Four of these have the numbers attached.

Questions about the portfolio.

What kinds of stores does Convertica design and build?

What does a conversion-first storefront mean?

How does the work relate to the case studies?

How does the work relate to the free CRO audits?

What if my store's category isn't on this page?

Start a project.