Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.
All 35 projectsFour engagements, measured before and after. What changed, why it changed, and by how much.
All case studiesDiagnosis, design and development from one studio — so the recommendation and the build never disagree.
All five services58 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixReal Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.
Featured
A CRO audit of a luxury watch ecommerce website focused on brand positioning, trust signals, product page optimization, and premium customer experience.
Teardown
40 min
A CRO audit of a handmade bracelet and jewelry brand focused on welcome offers, collection guidance, product-in-action imagery, scannable descriptions, free shipping rewards, gifting, and average order value growth.
Before
42 min
A CRO audit of a heart health supplement product page focused on trust, audience fit, product positioning, safety concerns, outcome-led messaging, and conversion improvement.
Before
36 min
A CRO audit of a shapewear ecommerce store focused on brand trust, homepage positioning, product guidance, fit education, collection filtering, and product page conversion.
Before
40 min
A CRO audit of an auto detailing ecommerce store focused on homepage trust, collection page merchandising, product page conversion, authorized dealer positioning, kits, bundles, and average order value growth.
Before
36 min
A CRO audit of a trades-focused apparel brand covering navigation, trust signals, homepage structure, collection filtering, product page hierarchy, bundles, and average order value opportunities.
Before
38 min
A CRO audit of a minimalist apparel brand focused on strengthening product page conversion, emotional brand positioning, average order value, and movement-based customer loyalty.
Before
38 min
A CRO audit of a positive apparel and lifestyle brand focused on improving product page conversion, average order value, collection merchandising, and movement-based brand positioning.
Before
36 min
A CRO audit of a premium garment cleaning service focused on brand positioning, trust-building, service clarity, pricing presentation, and product page conversion.
Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.
The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.
| Store | Industry | Watch | Issues | Fixes | Score |
|---|---|---|---|---|---|
| Creations by Cherie CRO Audit | Handmade Bracelets & Jewelry | 40 min | 11 | 14 | 28/50 |
| Tikva CRO Audit | Health Supplements | 42 min | 16 | 19 | 28/50 |
| Only Shapewear CRO Audit | Shapewear & Fashion | 36 min | 21 | 24 | 13/50 |
| Detailing World Atlanta CRO Audit | Auto Detailing Products | 40 min | 16 | 21 | 24/50 |
| BlueCollaz CRO Audit | Workwear & Apparel | 36 min | 18 | 21 | 17/50 |
| KoolMedz Apparel CRO Audit | Apparel & Lifestyle | 38 min | 12 | 15 | 25/50 |
| Love Lingo Apparel CRO Audit | Apparel & Lifestyle | 38 min | 12 | 15 | 31/50 |
| Premium Garment Cleaning CRO Audit | Garment Care & Dry Cleaning | 36 min | 15 | 16 | 22/50 |
Where attention leaks and buyers hesitate, section by section.
70% of your traffic — judged on its own terms.
The signals that make first-time buyers convert.
Filtering, merchandising and guidance from browse to buy.
Ranked by impact vs. effort, ready to ship.
Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.
A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.
Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.
Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.
Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.
Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.
We use a small number of cookies: strictly necessary ones, and — with your permission — analytics, video playback and marketing pixels. Nothing optional loads until you say yes. Choose your preferences.
