Storefronts we designed and built, across supplements, fragrance, health, wellness and skincare.
All 35 projectsFour engagements, measured before and after. What changed, why it changed, and by how much.
All case studiesDiagnosis, design and development from one studio — so the recommendation and the build never disagree.
All five services58 real Shopify stores torn down page by page, scored, and shown beside the version we would build. Free to watch.
Browse all teardownsSix conversion-first themes, each built for one industry’s buying journey. Zero required apps, $300, one licence.
Compare all sixReal Shopify stores, torn down page by page. Each audit puts the current store next to the version we'd build — homepage, product page, and collection.
Featured
A CRO audit of a luxury watch ecommerce website focused on brand positioning, trust signals, product page optimization, and premium customer experience.
Teardown
28 min
A CRO audit of a dog toy brand focused on brand identity, trust signals, shipping transparency, benefit-led copy, quiz funnels, product page clarity, bundles, and ad readiness.
Teardown
30 min
A CRO audit of a Rhode Island souvenir and gift store focused on selling the memory, hero trust signals, guided collections, shipping transparency, product page reassurance, bundles, and gift readiness.
Teardown
32 min
A CRO audit of a scented candle store focused on brand identity, scent guidance, quiz funnels, collection storytelling, California Prop 65 handling, shipping transparency, subscriptions, and gifting.
Before
30 min
A CRO audit of an activewear brand focused on brand identity, trust, homepage structure, collection page filtering, product page clarity, VersaBand positioning, reviews, bundles, and average order value growth.
Before
33 min
A CRO audit of a dog apparel brand focused on trust, emotional positioning, collection guidance, product page clarity, free shipping, reviews, and average order value growth.
Before
28 min
A CRO audit of a survival and camping gear ecommerce store focused on brand trust, homepage structure, collection guidance, product page hierarchy, and average order value improvements.
Before
32 min
A CRO audit of a music label and merchandise website focused on navigation, product discovery, conversion goals, artist pages, music catalog structure, and ecommerce improvements.
Before
31 min
A CRO audit of a translation and interpretation services website focused on form visibility, trust signals, service clarity, quote flow optimization, and conversion improvement.
Ten scored dimensions, each with one recommended action. It tells you where the store is losing money before you read a word of detail.
Every issue paired with its fix, why it matters, where we saw it, and what to expect afterwards. Filter to quick wins if you only want week one.
The full recording, screen by screen, in the order a real customer meets the store. Everything written down started here.
The table follows the filters in the sidebar. Scores are out of fifty — five dimensions, ten points each, as recorded in the video.
| Store | Industry | Watch | Issues | Fixes | Score |
|---|---|---|---|---|---|
| Chelsy's Toys CRO Audit | Dog Toys & Pet Enrichment | 28 min | 15 | 14 | 17/50 |
| The Wishful Fish CRO Audit | Rhode Island Souvenirs & Gifts | 30 min | 14 | 14 | 20/50 |
| Barrel & Iron Candle Co CRO Audit | Scented Candles | 32 min | 12 | 15 | 22/50 |
| GotBak Active Wear CRO Audit | Activewear & Performance Apparel | 30 min | 24 | 20 | 18/50 |
| Luna Leash CRO Audit | Pet Apparel & Dog Accessories | 33 min | 21 | 26 | 45/50 |
| Already Survival CRO Audit | Survival Gear & Camping Equipment | 28 min | 16 | 20 | 21/50 |
| Quinn Records CRO Audit | Music, Records & Merchandise | 32 min | 16 | 22 | 14/50 |
| Reliable Translations CRO Audit | Translation & Interpretation Services | 31 min | 15 | 20 | 20/50 |
| Children's Nature Books CRO Audit | Children's Books & Education | 32 min | 12 | 15 | 26/50 |
| Multi-Category Ecommerce Store CRO Audit | General Ecommerce | 31 min | 21 | 19 | 16/50 |
| Cosmetics Product Page CRO Audit | Beauty & Cosmetics | 26 min | 12 | 15 | 34/50 |
| J Marquel Luxury Watch CRO Audit | Watches | 25 min | 12 | 14 | 24/50 |
Where attention leaks and buyers hesitate, section by section.
70% of your traffic — judged on its own terms.
The signals that make first-time buyers convert.
Filtering, merchandising and guidance from browse to buy.
Ranked by impact vs. effort, ready to ship.
Yes. Every teardown published here is free to watch in full, and a personalized audit of your own store costs nothing. Requests are reviewed and delivered within 2–3 business days, with no obligation and no call required.
A personalized video teardown of your store, a homepage and product page review, a mobile UX audit, a trust and credibility check, and a prioritized CRO roadmap ranked by impact versus effort.
Published teardowns run between 16 and 42 minutes, depending on the size of the store. A personalized audit recorded for your own store is a focused 5-minute video.
Shopify stores across apparel and fashion, pets and animals, beauty and personal care, health and wellness, food and drink, home and living, art and handmade, kids and family, outdoors and travel, books and media, tech and gaming, jewelry and accessories, and services and B2B.
Submit your store URL and your biggest concern through the free CRO audit form. It takes about 40 seconds and no call is required — the teardown arrives as a video.
Scores are out of fifty — five dimensions, ten points each, as recorded in the video. The scorecard tells you where the store is losing money before you read a word of detail.
Tell us about your store and we'll send a personalized 5-minute video showing exactly where you're losing buyers — and how to win them back.
Takes about 40 seconds. No call required.
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